Electric Toothbrush Market is Forecasted to Reach US$ 5.4 Billion in 2030, Says Stratview Research

The global electric toothbrush market is projected to witness a growth rate of 4.7% annually from 2024 to 2030, with an anticipated size of US$ 5.4 billion by 2031, according to an analysis by Stratview Research.

Stratview Research, a global market research firm has launched a report on the global electric toothbrush market which provides a comprehensive outlook of the global and regional industry forecast, current & emerging trends, segment analysis, competitive landscape, & more.

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Report Highlights

Segment Insights on the Electric Toothbrush Market:

The report dives deep into the segmentation of the Electric Toothbrush market based on critical parameters:

Based on Power Source Type - The electric toothbrush market is segmented into electric toothbrushes and battery-operated toothbrushes. Electric toothbrushes are expected to remain the fastest-growing power source of the market during the forecast period. Battery-operated brushes are portable and inexpensive, but users incur additional costs for replacing the batteries, over time consumers upgrade to the rechargeable battery option (electric toothbrush). Linked with higher initial costs, electric brushes are popular in countries with higher disposable incomes. Most electric toothbrushes being sold today are sonic toothbrushes. Rotating-oscillating toothbrushes are catching up fast.

Based on the Product Type - The market is segmented into replacement brush heads and new toothbrushes. Replacement brush heads captured more than half of the market share in 2023. They cost way less than the new electric toothbrushes. As bristles wear out and accumulate bacteria and debris over time, dentists recommend replacing brush heads at regular intervals.

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Which Region Shows the Most Promising Growth Forecast and Opportunity?

In terms of region, Europe is estimated to remain the largest market for electric toothbrushes during the forecast period. Europe enjoys the lead owing to Germany and the UK, where penetration rates are highest in Europe, >40% of people are highly focused on their oral and dental health.

Electric Toothbrush Market Drivers:

Some of the key drivers listed in the report are given below.

• Rising Oral Health Awareness – Growing consumer focus on dental hygiene fuels demand for advanced brushing solutions.
• Technological Advancements – Integration of smart sensors, Bluetooth, and AI in toothbrushes attracts tech-savvy consumers.
• Surge in Disposable Income – Higher income levels, especially in emerging economies, enable spending on premium oral care products.
• Growing Geriatric Population – Elderly users prefer electric toothbrushes for ease of use and enhanced plaque removal.
• Influence of Dental Professionals – Recommendations from dentists are increasingly driving consumer trust and product adoption.

Top Companies in the Electric Toothbrush Market:

The global market for Electric Toothbrush is highly concentrated, with the top four companies capturing a lion’s share. Apart from technological expertise and financial capabilities, the growth of companies is directly dependent on government support and overall industry conditions. Stratview Research has identified the following companies as the top market players:

-          Procter & Gamble Company (Oral-B)

-          Koninklijke Philips N.V.

-          Colgate-Palmolive Company

-          Church & Dwight Co., Inc.

-          Lion Corporation

-          Panasonic Corporation

-          Perrigo Company plc

-          Sunstar Suisse S.A.

-          FOREO

-          Den-Mat Holdings LLC

Note: The above list does not necessarily include all the top players in the market.

What Deliverables Will You Get in this Report?

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About us –

Stratview Research is a global market research firm that highly specializes in aerospace & defense, chemicals, and a few other industries.

It launches a limited number of reports annually on the above-mentioned specializations. Thorough analysis and accurate forecasts in this report enable the readers to take convincing business decisions.

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