Market Insights
The Electric Toothbrush Market is estimated to grow from US$ 2.22 Billion in 2021 to US$ 3.45 Billion by 2028 at a CAGR of 6.38% during the forecast period of 2022-2028.

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What is an electric toothbrush?
An Electric Toothbrush is a toothbrush that uses electric power supplied by a battery for moving the brush head rapidly, either back-and-forth oscillation or rotation-oscillation, to clean teeth.
Electric Toothbrush Market Features
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Market Size in 2021
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US$ 2.22 Billion
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Market Size in 2028
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US$ 3.45 Billion
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Market Growth by 2022-2028
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6.38% CAGR
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Base Year of Study
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2021
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Trend Period
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2017-2020
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Forecast Period
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2022-2028
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Segments Covered
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By Product Type (Electric, Battery Operated, and Replacement Brush Heads)
By End-User Type (Kids, Adults)
By Distribution Channel Type (Supermarkets/ Hypermarkets, Pharmacy/Drug Stores, Online Retail Stores, and Others)
By Region (North America, Europe, Asia-Pacific, and the Rest of the World)
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Dominant Region
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Europe region accounted for the fastest-growing market share during the forecast period.
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Key Players
Some of the key players in the market are-
- Church & Dwight Co., Inc.
- FOREO
- Colgate-Palmolive Company
- Den-Mat Holdings LLC
- Dr. Fresh Inc.
- Koninklijke Philips N.V.
- Lion Corporation
- Panasonic Corporation
- SONIC Chic
- The Procter & Gamble Company
Market Drivers
The prime factor that is contributing to the growth of the market are-
- An increase in dental problems and awareness regarding dental hygiene.
- Rising disposable income of consumers mainly in developing economies such as China and India.
- An increasing focus on the development of innovative products by manufacturers is the major factor.?

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Segment Analysis
By Product Type
An Electric Toothbrush is projected to witness a significant growth rate in the market during the forecast period.
The market is segmented into electric, battery-operated, and replacement brush heads. Factors, such as rapidly changing lifestyles, improper diets, and increased consumption of alcohol and tobacco, have led to major oral health problems globally, owing to which the demand for electric toothbrushes has increased over the forecast period.
By Region
Europe is estimated to be the largest region in the market owing to a growing percentage of the geriatric population in the regional market.
Increasing focus of consumers towards their dental health and hygiene to avoid any kind of oral health problems, and constant development of new innovative products by the manufacturers to fulfill the dental requirements of consumers, in terms of cleaning and whitening, are expected to accelerate the growth of the market in the region.
North America and Asia-Pacific are also expected to offer substantial growth opportunities during the forecast period.

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The market is segmented into the following categories.
By Product Type
- Electric
- Battery Operated
- Replacement Brush Heads
By End-User Type
By Distribution Channel Type
- Supermarkets/Hypermarkets
- Pharmacy/Drug Stores
- Online Retail Stores
- Others
By Region
- North America
- Europe
- Asia-Pacific
- Rest of the World
Report Features
This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
Report – Features
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Market Segmentation
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4
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Regions Covered
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4
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Countries/Sub-Regions Covered
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17
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No. of Figures & Tables
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>120
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Company Profiles
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10
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The following are the key features of the report:
- Overview, industry life cycle analysis, supply chain analysis
- Environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
- Trends and forecast analysis
- Segment trends and forecast
- Competitive landscape and dynamics: market share, product portfolio, technology launches, etc.
- Attractive segments and associated growth opportunities
- Emerging trends
- Strategic growth opportunities for the existing and new players
- Key success factor
Research Methodology
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data. We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.
Target Audience
The following is a list of the customers that the market aims to convert the most:
- Manufacturers
- Suppliers
- Distributors
- Organizations
- Government bodies
Report Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to 3 players)
- SWOT analysis of key players (up to 3 players)
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
Custom Research:
Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.