Thu 10, Jan 2019
There is a white space in AI based pharmaceutical segment. While most of the software companies are looking at drug delivery, digital diagnostics and precision medicine, not many are looking at sales force effectiveness programs and patient adherence programs. The data coming out of these program are essential for pharma, medical devices, insurance, hospitals and many more. Due to limited competition, it’s one of the most attractive segments in 2019.
Trend 1 - AI can boost, drive and support Pharma Sales force
The following uses are some of the many that pharmaceutical companies can consider while re-vamping their sales force effectiveness. Using AI in their existing CRM
Solution Providers: RxPrism, Veeva CRM Systems, Eularis are some of the companies which can help them achieve desired results.
Used Case: Use of customization based on AI analytics have been shown in Eularis projects to increase prescribing by 43% for sales reps using these compared with sales reps not using them. (quoted from company website)
Trend 2 - AI can solve the Patient Adherence Issue
It’s a major issue faced by one and all in the pharmaceutical industry. It also indirectly impacts the health insurance companies. With the use of tools such as Alexa and Google Home, this can be run as a pilot to study the impact on patients who require daily medication and who also are likely to discontinue medicines (due to age, memory loss or forgetfulness, failing to fill prescriptions, reimbursement, access to pharmacy, others).
Solution Providers – Heliossolutions, AllazoHealth, few more…
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