Automotive Active Grille Shutter Market Analysis | 2019-2024

Market Insights

The automotive active grille shutter market was estimated at USD 0.5 billion in 2018 and is likely to grow at a CAGR of 13.6% during 2019-2024 to reach USD 1.2 billion in 2024.

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Market Dynamics

The active grille shutter is a key component of the active aerodynamic family and has been catching the automakers’ attention by offering a vast list of advantages. On average, AGS offers significant weight reduction up to 20% and improvement in aerodynamic performance up to 30% as compared to non-AGS vehicles. Today, AGS has successfully found its presence in both premium vehicle models as well as mass-produced vehicle models of almost all major automakers, including Ford, GM, Toyota, BMW, Lincoln, Honda, Mazda, Mercedes-Benz, and Rolls-Royce.

The auto industry has been ushering in a new era of aerodynamic vehicles with a meticulous investment into advanced components that can address the changing business requirements in the most effective manner. All the major automakers have been vigorously incorporating active components in their most renowned vehicle models with the purpose of improving the overall fuel efficiency of vehicles in order to address stringent government regulations, such as CAFE Standards and the EU Commission on Carbon Emissions Reduction Targets.

The biggest factor driving the market for AGS is an incessant increase in its penetration in the automotive industry year on year, as all the major automakers are incorporating this technology in their major vehicle models. On one side, major automakers are working closely with the AGS suppliers in order to make their vehicles more fuel efficient, whereas another side, AGS suppliers are working hard to quickly meet automakers’ rising demand for a well-engineered, high-quality AGS system that helps to address fuel economy standards.

AGS has had a disruptive journey so far in the automotive industry and has evolved a lot with changing market needs and designs. However, to maintain the growth momentum, AGS must adapt itself as per the new business environments, including a greater incorporation of ADAS (Advanced Driver-Assistance Systems) electronics, such as auto-braking and auto cruise control; the development of new diesel and electric engines; and the introduction of more stringent regulations regarding pedestrian protection and carbon emission reductions.

The development of innovative AGS solutions is an indispensable focus area of the AGS suppliers based on the requirements of auto OEMs. The market for AGS is marked by major global automotive tier players, including Rochling Automotive, Magna International Inc., and Valeo SA. Also, it is expected that the excellent growth of active grill shutters may entice other players to enter the market to tap the growth potential.

Segments' Analysis

By Vehicle Type

The global automotive active grille shutter market is segmented based on the vehicle type as Passenger Car, LCV (Light Commercial Vehicle), and M&HCV (Medium- and Heavy-Duty Commercial Vehicle). Passenger car is expected to remain the growth engine of the global automotive active grille shutter market during the forecast period of 2019 to 2024. Increasing production of passenger cars, coupled with increasing penetration of AGS in passenger car models, is likely to elevate the demand for AGS in the passenger car segment.

By Shutter Vanes Type

Based on the shutter vanes type, the automotive active grille shutter market is segmented into Horizontal Vanes and Vertical Vanes. Horizontal vane-based active grille shutter is expected to remain the most dominant type in the global automotive active grille shutter market during the forecast period. Both horizontal and vertical vane segments are likely to witness healthy growth rates over the next five years.

Regional Insights

Based on the regions, Europe is expected to remain the largest automotive active grille shutter market during the forecast period. Stricter emission norms of the European Commission have led to a faster adoption of active grille shutters in European vehicles. Ford Focus & Fusion, BMW 5 Series & 7 Series, Renault Twingo & Talisman, Citroen C4 Picasso, and Audi Q7 are some key European models that have active grille shutters. Asia-Pacific is likely to experience the highest growth during the forecast period, with China as the key driver.

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Key Players

The supply chain of this market comprises raw material suppliers, actuator suppliers, automotive active grille shutter manufacturers, automotive OEMs, dealers, and end-users.

The key raw material suppliers for automotive active grille shutters are

• Lanxess AG
• Celanese Corporation
• BASF SE

whereas some of the major active grille shutter actuator suppliers are

• Hella KGaA Hueck & Co.
• Sonceboz SA
• Johnson Electric
• Brose Fahrzeugteile GmbH & Co. KG.

The key automotive active grille shutter manufacturers are

• Rochling Automotive
• Magna International Inc.
• Valeo SA
• SRG Global
• HBPO
• Shape Corporation.

The development of integrated active grille shutters and forming strategic alliances with the automakers are the key strategies adopted by the key players to gain a competitive edge in the market.

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s automotive active grille shutter market realities and future market possibilities for the forecast period of 2019 to 2024. After a continuous interest in our automotive active grille shutter market report from the industry stakeholders, we have tried to further accentuate our research scope to the automotive active grille shutter market to provide the most crystal-clear picture of the market. The report segments and analyses the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors

Market Segmentation

This report studies the market, covering a period of 12 years of trends and forecasts. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The automotive active grille shutter market is segmented into the following categories:

By Vehicle Type

• Passenger Car
• LCV
• MHCV

By Shutter Van Type

• Horizontal Vanes
• Vertical Vanes

By Shutter Type

• Visible AGS
• Non-Visible AGS

By Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, The UK, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, Taiwan, Malaysia, and Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Argentina, and Others)

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respected clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected].