Car Air Freshener Market Report

Market Insights

The Car Air Freshener Market is projected to grow from USD 2.22 billion in 2021 to USD 2.83 billion by 2028 at a CAGR of over 3.51% during the forecast period of 2022-2028.

What are car air fresheners?

Car air fresheners are consumer products that typically emit fragrance to eliminate unpleasant odor in a room. It consists of different ingredients such as fragrances, aerosol propellants, and solvents such as mineral oil, 2-butoxyethanol, and glycol ethers, which neutralize unpleasant odor. These air fresheners absorb the bad odor, thus masking the bad smell in the air.

Market Dynamics

The changing lifestyle of the consumers and the rising need for quality air indoor are substantially driving the car air freshener’s market growth. Car air freshener market demand is fuelling owing to the growing level of pollutants in the air which are also resulting in an increasing need for air care products, which can be used in vehicles. In addition, the growing demand of the public for sustainable and eco-friendly products coupled with neutralizing odors, odor eliminators, aromatic compounds are also promulgating the growth of the market.

COVID-19 Impact on Car Air Freshener Market

The COVID-19 outbreak negatively affected the growth of the car air freshener market. Due to the COVID-19 outbreak, the demand for car air freshener has declined. This is mainly due to restricted transportation via cars for non-essential purposes. Also, as the work from home policy had been applied across the globe, the commute from cars declined significantly, thus affecting the demand for car air fresheners.

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Key Players

Key players operating in the car air freshener market are-

• American Cover (US)
• Car-Fresheners Corp (US)
• Carmate Manufacturing Co Ltd (Japan)
• Chic Accessory (US)
• Henkel Ag Co (Germany)
• Jenray Product (US)
• Procter Gamble Co (US)
• Reckitt Benckiser Group Plc (UK)
• S.C. Johnson Son, Inc. (US).

Target Audience

Here is the list of the group of customers that the car air fresheners market hopes to have the greatest opportunity to convert-

• Car Air Freshener distributors
• Car Air Freshener suppliers
• Car Air Freshener manufacturers
• Logistics organizations
• Government bodies

Segment Analysis

Product Trends

By product, the car air freshener market has been classified into gels & cans, sprays/aerosols, paper car air freshener, vents & clips, and others. Under these, the gels & cans segment accounted for a significant market share in 2021. The segment growth is mainly driven owing to the gels & cans strong increase in demand not only due to its consistent scent but also because of its appealing look. Moreover, it's also found that the gels & cans last longer than the other air freshener’s sprays and paper vehicles, thus bolstering the segment growth.

Regional Trends

By region, the market in North America accounted for a significant market share in 2021 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to the changing consumer preferences with the changing lifestyle in the region, which is augmenting the need for car air freshener. In addition, in the US, the sales of vehicles were over 17 million in 2019, which further spurs regional market growth.

Market Segmentation

The market is segmented in the following ways:

By Product Type

• Gels & Cans
• Sprays/Aerosols
• Paper Car air Freshener
• Vents & Clips
• Others

By Customer Type

• Individual
• Enterprise

By Region:

• North America
• Europe
• Asia-Pacific
• Middle East & Africa
• South America

Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.