Car Air Freshener Market Report

Market Insights

The Car Air Freshener Market is projected to grow from USD 2.1 billion in 2020 to USD 2.6 billion by 2026 at a CAGR of over 3.6% during the forecast period.

Figure: Car Air Freshener Market Size, 2020-2026 (USD Billion)

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What are car air fresheners?

Car air fresheners are consumer products that typically emit fragrance to eliminate unpleasant odor in a room. It consists of different ingredients such as fragrances, aerosol propellants, and solvents such as mineral oil, 2-butoxyethanol, and glycol ethers, which neutralize unpleasant odor. These air fresheners absorb the bad odor, thus masking the bad smell in the air.

Key Players

Key players operating in the car air freshener market are-

• American Cover (US)
• Car-Fresheners Corp (US)
• Carmate Manufacturing Co Ltd (Japan)
• Chic Accessory (US)
• Henkel Ag Co (Germany)
• Jenray Product (US)
• Procter Gamble Co (US)
• Reckitt Benckiser Group Plc (UK)
• S.C. Johnson Son, Inc. (US).

Market Dynamics

The changing lifestyle of the consumers and the rising need for quality air indoor are substantially driving the car air freshener’s market growth. Car air freshener market demand is fuelling owing to the growing level of pollutants in the air which are also resulting in an increasing need for air care products, which can be used in vehicles. In addition, the growing demand of the public for sustainable and eco-friendly products coupled with neutralizing odors, odor eliminators, aromatic compounds are also promulgating the growth of the market.

Segments' Analysis

Product Trends

By product, the car air freshener market has been classified into gels & cans, sprays/aerosols, paper car air freshener, vents & clips, and others. Under these, the gels & cans segment accounted for a significant market share in 2020. The segment growth is mainly driven owing to the gels & cans strong increase in demand not only due to its consistent scent but also because of its appealing look. Moreover, it's also found that the gels & cans last longer than the other air freshener’s sprays and paper vehicles, thus bolstering the segment growth.

Regional Trends

By region, the market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to the changing consumer preferences with the changing lifestyle in the region, which is augmenting the need for car air freshener. In addition, in the US, the sales of vehicles were over 17 million in 2019, which further spurs regional market growth.

COVID-19 Impact on Car Air Freshener Market

The COVID-19 outbreak negatively affected the growth of the car air freshener market. Due to the COVID-19 outbreak, the demand for car air freshener has declined. This is mainly due to restricted transportation via cars for non-essential purposes. Also, as the work from home policy had been applied across the globe, the commute from cars declined significantly, thus affecting the demand for car air fresheners.

Critical Questions Answered in the Report

• What are the key trends in the car air freshener market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the car air freshener market?
• What are the key strategies adopted by the major vendors to lead in the car air freshener market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the car air fresheners market hopes to have the greatest opportunity to convert-

• Car Air Freshener distributors
• Car Air Freshener suppliers
• Car Air Freshener manufacturers
• Logistics organizations
• Government bodies

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