Interactive Mirrors Market Report

Market Insights

The Interactive Mirrors Market is projected to grow from USD xx million in 2020 to USD xx million by 2026 at a CAGR of over xx% during the forecast period.

Figure: Interactive Mirrors Market Size, 2020-2026 (USD Million)

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What are interactive mirrors?

Mirrors have been a relatively integral part of our lives, and the emergence of interactive multi-touch mirrors brings about a whole new way people look at themselves and connect with the rapidly evolving world they live in. This new and innovative technology allows people to interact with the world around them, via a frameless solution, which can be integrated into both, modern and traditional interiors.

Key Players

Key players operating in the interactive mirrors market are-

• Ad Notam AG (Germany)
• Gentex Corp. (US)
• Alkè (Italy)
• Magna International (Canada)
• Evervue (US)
• Panasonic (Japan)
• Pro Display (UK)
• Samsung Electronics (South Korea)
• Seura (US)
• Tech2o (UK)
• Toshiba Corp (Japan)

Market Dynamics

Surging product demand in automotive, connected devices and digital stores in the retail industry is one of the key driving factors. Also, advances in augmented reality, artificial intelligence, gesture recognition technology, and connected devices are some of the major factors boosting the demand for interactive mirrors during the review period. Moreover, the interactive mirror industry has a large number of start-ups, which are developing these mirrors for a wide variety of applications. These companies are building products based on the ideas to improve the customer experiences.

Segments' Analysis

End-Use Trends

By end-use, the interactive mirrors market has been categorized into automotive, healthcare, retail & advertising, and consumer & residential. Under these, the automotive segment accounted for a significant market share in 2020. In the automotive industry, the demand for interactive mirrors is growing rapidly, mainly due to the advanced driver assistance system (ADAS). Advanced driver assistance system (ADAS), safety & control systems offer the driver a better & safer driving experience, which offers self-dimming, automatic brightness adjustment, self-cleaning, and a secure driving environment.

Regional Trends

By region, the market in Europe accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to robust demand for fuel efficiency and road safety solutions, which is augmenting the use of IoT in the automotive industry in the region. Also, major automotive manufacturers have adopted this technology, which further spurs regional market growth.

COVID-19 Impact on Interactive Mirrors Market

The COVID-19 outbreak negatively affected the growth of the interactive mirrors market. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. The pandemic affected the automotive and retail & advertising with halts in operations and limited production activity, thus affecting every stakeholder in the supply chain.

Critical Questions Answered in the Report

• What are the key trends in the interactive mirrors market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the interactive mirrors market?
• What are the key strategies adopted by the major vendors to lead in the interactive mirrors market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the interactive mirrors market hopes to have the greatest opportunity to convert-

• Interactive Mirrors distributors
• Interactive Mirrors suppliers
• Interactive Mirrors manufacturers
• Logistics organizations
• Government bodies

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