Interactive Mirrors Market Report

Market Insights

Interactive mirrors have made their way into smart homes, functioning as central hubs for managing smart devices, accessing information, and showcasing health and fitness data.

Interactive mirrors have been widely adopted by the healthcare industry for telemedicine consultations and patient education. They allow doctors to remotely interact with patients and share vital medical information.

Mirrors have been a relatively integral part of our lives, and the emergence of interactive multi-touch mirrors brings about a whole new way people look at themselves and connect with the rapidly evolving world they live in. This new and innovative technology allows people to interact with the world around them, via a frameless solution, which can be integrated into both, modern and traditional interiors.

Surging product demand in automotive, connected devices and digital stores in the retail industry is one of the key driving factors. Also, advances in augmented reality, artificial intelligence, gesture recognition technology, and connected devices are some of the major factors boosting the demand for interactive mirrors during the review period. Moreover, the interactive mirror industry has a large number of start-ups, which are developing these mirrors for a wide variety of applications. These companies are building products based on the ideas to improve the customer experiences.

The COVID-19 outbreak negatively affected the growth of the interactive mirrors market. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. The pandemic affected the automotive and retail & advertising with halts in operations and limited production activity, thus affecting every stakeholder in the supply chain.

Key Players

Key players operating in the interactive mirrors market are-

• Ad Notam AG (Germany)
• Gentex Corp. (US)
• Alkè (Italy)
• Magna International (Canada)
• Evervue (US)
• Panasonic (Japan)
• Pro Display (UK)
• Samsung Electronics (South Korea)
• Seura (US)
• Tech2o (UK)
• Toshiba Corp (Japan)

Note: The above list does not necessarily include all the top players in the market.

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Segment Analysis

End-Use Trends

"The automotive segment accounted for the largest market share."

The interactive mirrors market has been categorized into automotive, healthcare, retail & advertising, and consumer & residential. Under these, the automotive segment accounted for a significant market share in 2020. In the automotive industry, the demand for interactive mirrors is growing rapidly, mainly due to the advanced driver assistance system (ADAS). Advanced driver assistance system (ADAS), safety & control systems offer the driver a better & safer driving experience, which offers self-dimming, automatic brightness adjustment, self-cleaning, and a secure driving environment.

Regional Insights

"Europe accounted for the largest market share."

The market in Europe accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to robust demand for fuel efficiency and road safety solutions, which is augmenting the use of IoT in the automotive industry in the region. Also, major automotive manufacturers have adopted this technology, which further spurs regional market growth.

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Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

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Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s interactive mirrors market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

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Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

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