Automotive Advanced Driver Assistance Systems Market Size & Share Analysis | 2023-2028

Market Insights

The automotive advanced driver assistance systems market was estimated at USD 30.81 billion in 2022 and is projected to experience an excellent CAGR of 9.7% over the next five years to reach USD 53.84 billion in 2028.

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What are automotive advanced driver assistance systems (ADAS)?

Automotive advanced driver assistance systems (ADAS) are electronic systems installed in the vehicle to help the drivers in driving the vehicle or even during parking the vehicle. The latest systems are integrated with a human-machine interface to offer better safety on the road.

Automotive advanced driver assistance systems (ADAS) work on different sensor types such as the radar. Adaptive front light, electronic brake assist, blind-spot detection, night vision systems, and similar others are some of the technologies on which the automotive advanced driver assistance system works.

Market Dynamics

The major factors driving the growth of the automotive advanced driver assistance systems market are-

• Rising consumers’ preferences for safety features.
• Advancement in technology.
• The introduction of more stringent norms.
• Organic growth in global automobile production.

Additionally, increasing demand for premium and luxury cars is also propelling the growth of advanced driver assistance systems in the automotive industry. Some companies have started to deploy these systems from in mid-range cars as well to fulfill consumers’ safety preferences.

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Segment Analysis

By Vehicle Type

The automotive advanced driver assistance systems market is segmented based on the following vehicle types: Passenger Cars, Light Commercial Vehicles, and Medium and heavy-duty Commercial Vehicles. Passenger car is expected to remain the largest vehicle type in the market over the next five years, driven by the increasing penetration of ADAS in the segment. The vehicle type is experiencing an expansion in usage of ADAS from luxury cars to mid-range cars. The vehicle type is also projected to witness the fastest growth during the forecast period, owing to rising demand for ADAS across regions.

By Type of Sensors

Radar will remain the most dominant sensor type in the market during the forecast period. Radar sensors are used in a wide array of systems, such as adaptive cruise control systems and emergency brake assists. It is also anticipated to be the fastest-growing sensor type in the same period. Ultrasonic and image sensors are also projected to experience a healthy growth rate in the same period.

By Technology Type

The market is segmented based on the following technology types: Adaptive Cruise Control, Adaptive Front Light, Blind Spot Detection, Electronic Brake Assist, Drowsiness-Monitoring System, Lane Departure Warning, Head-up Display, Night Vision System, Park Assist, E-Call Telematics, Tire Pressure-Monitoring System, and Others ADAS. All these technologies are expected to grow at a healthy pace during the forecast period. Tire pressure-monitoring systems will continue to occupy a large market share in the North America and Europe region because of mandated regulation by the US and European (countries’) governments. An adaptive cruise control system is expected to remain dominant in the North American region. Asia-Pacific is estimated to be the fastest-growing region for blind spot detection, emergency brake assist, head-up display, and park assist systems, mainly because of high congestion in traffic and rising purchasing power in developing countries.

Regional Insights

In terms of region, North America is estimated to remain the leading market during the forecast period. Increasing demand for high safety features, the mandate of some of the key ADAS system installations in vehicles such as tire pressure monitoring systems, and organic growth in automotive production are the major growth drivers of the region over the next five years. Asia-Pacific is expected to grow at a higher rate during the forecast period because of increased automobile production, especially in China and India, and increasing penetration of ADAS in the major Asia-Pacific markets, such as China, Japan, and India. The Middle East and Latin America are also estimated to experience healthy growth in the same period.

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Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories.

By Vehicle Type

• Passenger Car
• Light Commercial Vehicle
• Medium & Heavy-Duty Commercial vehicle

By Technology Type

• Adaptive Front Light
• Blind Spot Detection
• Electronic Brake Assist
• Drowsiness-Monitoring System
• Lane Departure Warning
• Head-up Display
• Night Vision System
• Park Assist
• E-Call Telematics
• Tire Pressure-Monitoring System
• Others

By Sensor Type

• Radar
• Image
• LIDAR
• Infrared
• Ultrasonic

By Region

• North America (Country Analysis: USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, UK, Italy, Russia, and the rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, South Korea, India, and the rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Argentina, and Others)

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Key Players

Some of the major players in the automotive advanced driver assistance systems market are-

• Continental AG
• Delphi Automotive Plc
• Denso Corporation
• Robert Bosch GMBH
• Magna International Inc.
• Valeo
• ZF TRW Automotive.

Other players include-

• Audi AG
• BMW AG
• Ford Motors Co.
• General Motors.

Long-term contracts and advancement in technologies are the key strategies adopted by major OEM players to gain a competitive edge in the market throughout the globe.

Report Features

This report, from Stratview Research, studies the advanced driver assistance systems market in the global automotive industry from 2023 to 2028. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities in the market.

What Deliverables Will You Get in this Report?

Research Methodology

For calculating the market size, our analysts follow either a Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

We leverage the multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentations, white papers, and articles to gather the data.

More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the component types by application type.

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

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