Auto Ventilated Seats Market Report

Market Insights

The global Auto Ventilated Seats market is projected to grow from USD 7.3 billion in 2020 to USD 9.9 billion by 2028 at a CAGR of around 5.25% during the forecast period.

Figure: Global Auto Ventilated Seats Market Size, 2020-2028 (USD Billion)

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What are Automotive ventilated seats?

Automotive ventilated seats are designed to provide increased comfort to the occupants, particularly on long journeys. Seat ventilation is built into the seats. It directs air through the seat onto the occupant. It functions via several small fans in the seat cushion and backrest.

Key Players

Key players operating in the global Auto Ventilated Seats market are-

• Faurecia SE (France),
• Adient plc (Ireland),
• Lear Corporation (The U.S),
• Toyota Boshoku Corporation (Japan),
• TS TECH Co., Ltd (Japan),
• Hyundai DYMOS (South Korea),
• Magna International Inc. (Canada),
• Continental AG (Germany),
• The ebm-papst Group (Germany),
• Gentherm Incorporated (The U.S), and
• Kongsberg Automotive ASA (Norway).

Market Dynamics

Growing demand for innovative features in the automotive industry is likely to drive market growth at a significant rate during the review period.

• The growth of the global auto ventilated seat market is primarily driven by increasing automotive production across geographies.
• Rising demand for luxury vehicles with the increasing purchasing power of the consumers is likely to augment the market growth substantially.
• In addition to this, increasing technological advancements in automobiles are expected to create lucrative opportunities for the players operating in the global auto ventilated seat market in the coming years.

Segments' Analysis

Application Trends

By application, the auto ventilated seats market has been bifurcated into luxury cars, mid-range cars and economy cars.

• Under these, the luxury cars segment accounted for the largest market share in 2020 and is projected to register significant growth during the review period.
• The segment growth can be attributed to increasing demand for premium vehicles.

Regional Trends

By region, the market in North America accounted for the largest market share in 2020 and is projected to grow at a significant CAGR during the assessment period.

• The regional growth can be attributed to the high demand for luxury vehicles and the presence of key market players such as Lear Corporation (US) and Gentherm Incorporated (US).
• The market in Asia-Pacific is expected to be driven by expanding automotive production in developing countries particularly China and India.

COVID-19 Impact on Global Auto Ventilated Seats Market

Covid-19 outbreak impacted the growth of the auto ventilated seats market negatively. The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus. This led to travel restrictions and supply chain disruptions, which in turn affected the product availability on time.

Critical Questions Answered in the Report

• What are the key trends in the global Auto Ventilated Seats market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on the global Auto Ventilated Seats market?
• What are the key strategies adopted by the major vendors to lead in the global Auto Ventilated Seats market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Auto Ventilated Seats market hopes to have the greatest opportunity to convert-

• Auto ventilated seats distributors
• Auto ventilated seats suppliers
• Auto ventilated seats manufacturers
• Logistics organizations
• Government bodies

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