Automotive Head-Up Display Market Growth Analysis | 2023-2028

Market Insights

The automotive head-up display market was estimated at USD 1.05 billion in 2022 and is likely to grow at a CAGR of 30.42% during 2023-2028 to reach USD 5.17 billion in 2028.

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What is an automotive head-up display?

An automotive head-up display is a transparent display that is installed in such a way in the vehicle that the driver does not have to get diverted from their viewpoint while driving. It is mainly installed on the dashboard and the results are shown on the projector.

Automotive head-up display is a new concept that is used now in higher-end vehicles as of now. Noticing the security benefits, there are chances that it can be used in other vehicles too in the coming future.

Key Players

Excellent growth in the market is attracting other players to enter the market. Advancement in technology, development of cost-effective solutions, and collaboration with OEMs are some of the key strategies adopted by major companies to gain a competitive edge over others.

Some of the well-known manufacturers of head-up displays for the automotive industry are-

• Nippon Seiki Co., Ltd.
• Continental AG
• Denso Corporation
• Visteon Corporation
• Yazaki Corporation
• Pioneer Corporation
• Panasonic Corporation
• Robert Bosch GmbH
• Delphi Automotive Plc
• MicroVision Inc.

Market Dynamics

Rising demand for high-end luxury and mid-size cars with advanced safety features including head-up displays, increasing use of smartphones and navigation systems, introduction of more stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in the technology, and organic growth in the automobile production are major growth drivers of the head-up display market in the automotive industry.

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Segments Analysis

By Vehicle Type

The automotive head-up display market is segmented based on vehicle type: luxury cars, sports cars, mid-segment cars, and basic-segment cars. Luxury car is projected to remain the largest segment in the market during the forecast period. All major luxury car manufacturers, such as BMW, Mercedes-Benz, and Audi are incorporating the head-up display into some of their models. These luxury car manufacturers are also working with the head-up display manufacturers to introduce these systems into their mid-segment cars. This will drive the demand for head-up displays in mid-segment cars in the coming five years.

By Product Type

The market is further segmented based on product type such as windshield and combiner. Windshield projector is expected to remain the largest product type in the market during the forecast period, driven by higher use in luxury vehicles. Both projector types (windshield and combiner) are likely to witness double-digit growth rates over the next five years, however, combiner projector-based head-up display is expected to grow at a much higher rate in the same period, propelled by its low cost and smaller in size.

By End-User Type

OEM is expected to remain the largest end-user type in the market over the next five years, driven by increasing adoption from luxury to mid-segment carmakers. There is also good growth expected in the aftermarket in the same period.

Regional Insights

North America is expected to remain the most dominant market in the automotive head-up display during the forecast period, driven by the increasing adoption of HUDs in the new models. There are more than 40 vehicle models available in the United States with standard or optional head-up displays, up from 10 models seven years ago.

Asia–Pacific is projected to register the highest growth in the market in the same period. China, Japan, South Korea, and India are the largest producers of automobiles in this region. These countries are expected to drive the demand for head-up displays in the region over the next five years.

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Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented in the following ways:

By Vehicle Type

• Luxury Cars
• Sports Cars
• Mid-Segment Cars
• Basic-Segment Cars

By Product Type

• Windshield Projected
• Combiner Projected

By Component Type

• Display Combiner
• Display Panel
• Projector
• Video Generator
• Software
• Others

By End-User Type

• OEM
• Aftermarket

By Region

• North America (Country Analysis: USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, UK, Russia, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, South Korea, India, and the Rest of Asia-Pacific)
• Rest of the world (Country Analysis: Brazil, Argentina, and Others)

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Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.

We leverage a multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentations, white papers, and articles to gather the data.

More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Report Features

This report, from Stratview Research, studies the head-up display market in the global automotive industry over the period 2022 to 2028. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities in the market.

What Deliverables Will You Get in this Report?

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3)
• SWOT analysis of key players (up to 3)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

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