Automotive Head Up Display Market Report

Market Insights

The global automotive head-up display market is projected to grow at an impressive double-digit CAGR of >22% over the next five years to reach US$ 1.87 billion in 2025. Rising demand for high-end luxury and mid-size cars with advanced safety features including head-up displays, increasing use of smart phones and navigation systems, introduction of more stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in the technology, and an organic growth in the automobile production are major growth drivers of the global head-up display market in the automotive industry.

Segments' Analysis

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Automotive Head-Up Display Market Share by Vehicle Type

The global automotive head-up display market is segmented based on vehicle type: luxury cars, sports cars, mid-segment cars, and basic-segment cars. Luxury car is projected to remain the largest segment in the global automotive head-up display market during the forecast period of 2020 to 2025. All major luxury car manufacturers, such as BMW, Mercedes-Benz, and Audi are incorporating the head-up display into some of their models. These luxury car manufacturers are also working with the head-up display manufacturers to introduce these systems into their mid-segment cars. This will drive the demand for head-up displays in the mid-segment cars in the coming five years. 

Automotive Head-Up Display Market Share by Product Type

The global automotive head-up display market is further segmented based on product type as windshield and combiner. Windshield projector is expected to remain the largest product type in the global automotive head-up display market during the forecast period, driven by higher use in the luxury vehicles. Both projector types (windshield and combiner) are likely to witness the double-digit growth rates over the next five years, however, combiner projector based head-up display is expected to grow at a much higher rate in the same period, propelled by its low cost and smaller in size.

Automotive Head-Up Display Market Share by End-User Type

OEM is expected to remain the largest end-user type in the global automotive head-up display market over the next five years, driven by increasing adoption from luxury to mid-segment carmakers. There is also a good growth expected in the aftermarket in the same period. 

Regional Insights

North America is expected to remain the most dominant market in the global automotive head-up display during the forecast period, driven by increasing adoption of HUDs in the new models. There are more than 40 vehicle models available in the United States with standard or optional head-up displays, up from 10 models seven years ago.

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Asia–Pacific is projected to register the highest growth in the global automotive head-up display market in the same period. China, Japan, South Korea, and India are the largest producers of automobiles in this region. These countries are expected to drive the demand for head-up displays in the region over the next five years.

Market Scope & Segmentation

The market is segmented in the following ways:

Automotive Head-Up Display Market Size, Share & Forecast by Vehicle Type:

• Luxury Cars (Regional Analysis: NA, Europe, APAC, and RoW)
• Sports Cars (Regional Analysis: NA, Europe, APAC, and RoW)
• Mid-Segment Cars (Regional Analysis: NA, Europe, APAC, and RoW)
• Basic-Segment Cars (Regional Analysis: NA, Europe, APAC, and RoW)

Automotive Head-Up Display Market Size, Share & Forecast by Product Type:

• Windshield Projected (Regional Analysis: NA, Europe, APAC, and RoW)
• Combiner Projected (Regional Analysis: NA, Europe, APAC, and RoW)

Automotive Head-Up Display Market Size, Share & Forecast by Component Type:

• Display Combiner (Regional Analysis: N APAC, and RoW)
• Display Panel (Regional Analysis: N APAC, and RoW)
• Projector (Regional Analysis: N APAC, and RoW)
• Video Generator (Regional Analysis: N APAC, and RoW)
• Software (Regional Analysis: NA, Europe, APAC, and RoW)
• Others (Regional Analysis: NA, Europe, APAC, and RoW)

Automotive Head-Up Display Market Size, Share & Forecast by End-User Type:

• OEM (Regional Analysis: NA, Europe, APAC, and RoW)
• Aftermarket (Regional Analysis: NA, Europe, APAC, and RoW)

Automotive Head-Up Display Market Size, Share & Forecast by Region:

• North America (Country Analysis: USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, UK, Russia, and Rest of the Europe)
• Asia-Pacific (Country Analysis: China, Japan, South Korea, India, and Rest of Asia-Pacific)
• Rest of the world (Country Analysis: Brazil, Argentina, and Others)

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Key Players

An excellent growth in the market is attracting other players to enter the market. Advancement in technology, development of cost-effective solutions, and collaboration with OEMs are some of the key strategies adopted by major companies to gain a competitive edge over others. 

Some of the well-known manufacturers of head-up displays for the automotive industry are-

• Nippon Seiki Co., Ltd.
• Continental AG
• Denso Corporation
• Visteon Corporation
• Yazaki Corporation
• Pioneer Corporation
• Panasonic Corporation
• Robert Bosch GmbH
• Delphi Automotive Plc
• MicroVision Inc.

Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Report Features

This report, from Stratview Research, studies the head-up display market in the global automotive industry over the period 2020 to 2025. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities in the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3)
• SWOT analysis of key players (up to 3)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your enquiry at sales@stratviewresearch.com.