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    Automotive Head-Up Display (HUD) Market Report

    Automotive Head-Up Display (HUD) Market  Report
    Report code - SRTI114 Delivery - 2 Weeks

    Global Automotive Head-Up Display (HUD) Market by Vehicle Type (Luxury Cars, Sports Car See more...

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    This report, from Stratview Research, studies the head-up display market in the global automotive industry over the period 2017 to 2022. The report provides detailed insights into the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities in the market.

    The Global Automotive Head-Up Display (HUD) Market: Highlights

    The global automotive head-up display market is projected to grow at an impressive double-digit CAGR of 22.4% over the next five years to reach US$ 1.75 billion in 2022. Rising demand for high-end luxury and mid-size cars with advanced safety features including head-up displays, increasing use of smart phones and navigation systems, introduction of more stringent government regulations regarding safety, continuous reduction in the price of head-up displays, advancement in the technology, and an organic growth in the automobile production are major growth drivers of the global head-up display market in the automotive industry.

    The global automotive head-up display market is segmented based on vehicle type: luxury cars, sports cars, mid-segment cars, and basic-segment cars. Luxury car is projected to remain the largest segment in the global automotive head-up display market during the forecast period of 2017 to 2022. All major luxury car manufacturers, such as BMW, Mercedes-Benz, and Audi are incorporating the head-up display into some of their models. These luxury car manufacturers are also working with the head-up display manufacturers to introduce these systems into their mid-segment cars. This will drive the demand for head-up displays in the mid-segment cars in the coming five years.

    The global automotive head-up display market is further segmented based on product type as windshield and combiner. Windshield projector is expected to remain the largest product type in the global automotive head-up display market during the forecast period, driven by higher use in the luxury vehicles. Both projector types (windshield and combiner) are likely to witness the double-digit growth rates over the next five years, however, combiner projector based head-up display is expected to grow at a much higher rate in the same period, propelled by its low cost and smaller in size.     

    OEM is expected to remain the largest end-user type in the global automotive head-up display market over the next five years, driven by increasing adoption from luxury to mid-segment carmakers. There is also a good growth expected in the aftermarket in the same period.

    North America is expected to remain the most dominant market in the global automotive head-up display during the forecast period, driven by increasing adoption of HUDs in the new models. There are more than 40 vehicle models available in the United States with standard or optional head-up displays, up from 10 models seven years ago. 

    Asia–Pacific is projected to register the highest growth in the global automotive head-up display market in the same period. China, Japan, South Korea, and India are the largest producers of automobiles in this region. These countries are expected to drive the demand for head-up displays in the region over the next five years.

    Nippon Seiki Co., Ltd., Continental AG, Denso Corporation, Visteon Corporation, Yazaki Corporation, Pioneer Corporation, Panasonic Corporation, Robert Bosch GmbH, Delphi Automotive Plc, and MicroVision Inc. are the well-known manufacturers of head-up displays for the automotive industry. An excellent growth in the market is attracting other players to enter the market. Advancement in technology, development of cost-effective solutions, and collaboration with OEMs are some of the key strategies adopted by major companies to gain a competitive edge over others.

    Research Methodology

    This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 700 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data. We conduct usually more than10 detailed primary interviews with the market players across the value chain in the all four regions and industry experts to obtain both the qualitative and quantitative insights.

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

    • Market structure: Overview, industry life cycle analysis, supply chain analysis
    • Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
    • Market trend and forecast analysis
    • Market segment trend and forecast
    • Competitive landscape and dynamics: Market share, End-User portfolio, End-User launches, etc.
    • Attractive market segments and associated growth opportunities
    • Emerging trends of the carbon brakes market
    • Strategic growth opportunities for the existing and new players
    • Key success factors

    The automotive head-up display market is segmented into the following categories. 

    Global Automotive Head-Up Display Market by Vehicle Type:

    • Luxury Cars (Regional Analysis: NA, Europe, APAC, and RoW)
    • Sports Cars (Regional Analysis: NA, Europe, APAC, and RoW)
    • Mid-Segment Cars (Regional Analysis: NA, Europe, APAC, and RoW)
    • Basic-Segment Cars (Regional Analysis: NA, Europe, APAC, and RoW)

    Global Automotive Head-Up Display Market by Product Type:

    • Windshield Projected (Regional Analysis: NA, Europe, APAC, and RoW)
    • Combiner Projected (Regional Analysis: NA, Europe, APAC, and RoW)

    Global Automotive Head-Up Display Market by Component Type:

    • Display Combiner (Regional Analysis: N APAC, and RoW)
    • Display Panel (Regional Analysis: N APAC, and RoW)
    • Projector (Regional Analysis: N APAC, and RoW)
    • Video Generator (Regional Analysis: N APAC, and RoW)
    • Software (Regional Analysis: NA, Europe, APAC, and RoW)
    • Others (Regional Analysis: NA, Europe, APAC, and RoW)

    Global Automotive Head-Up Display Market by End-User Type:

    • OEM (Regional Analysis: NA, Europe, APAC, and RoW)
    • Aftermarket (Regional Analysis: NA, Europe, APAC, and RoW)

    Global Automotive Head-Up Display Market by Region:

    • North America (Country Analysis: USA, Canada, and Mexico)
    • Europe (Country Analysis: Germany, France, UK, Russia, and Rest of the Europe)
    • Asia-Pacific (Country Analysis: China, Japan, South Korea, India, and Rest of Asia-Pacific)
    • Rest of the world (Country Analysis: Brazil, Argentina, and Others)

    Report Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to 3)
    • SWOT analysis of key players (up to 3)

    Market Segmentation

    • Current market segmentation of any of the vehicle type by product type 

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at [email protected]


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