All-Terrain Vehicles (ATV) Market Size, Share & Forecast (2016-2021)

All-Terrain Vehicles (ATV) Market Insights

ATVs were introduced to the North American market in 1971 by Honda Motors. Other Japanese major motorcycle manufacturers (Yamaha, Kawasaki, and Suzuki) entered the North American ATV market in the late 1970’s and early 1980’s. The growth in ATV market attracted North American companies like Polaris Industries, Arctic Cat and BRP Inc., which entered the ATV market in 1985, 1995, and 1998 respectively. In addition to major global players, there are a number of other Chinese and Taiwanese manufacturers who produce low combustion chamber engine based ATVs for local market.

The global All-terrain vehicles market offers a healthy growth opportunity and is likely to witness 5.8% CAGR during the forecast period of 2016 to 2021. Recovery of the global economy and increasing disposable income are the major drivers of the all-terrain vehicles market. Increasing use of the ATV in the sports, agriculture, and entertainment purpose is likely to drive the demand during the forecast period. The US is the largest market for ATVs due to presence of large stretches of natural terrain, unpaved roads, and large ranches and farms across the country.

All-Terrain Vehicles (ATV) Market Share Analysis

All-Terrain Vehicles (ATV) Market by Vehicle Type

Side by Side is another off-road vehicle type and offers many advantages over ATVs, such as better riding experience, rollover protection bars, and ease of mobility. Over the last ten years, Off-road industry has noticed a continuous shift from ATVs to Side by Side vehicles.

All-Terrain Vehicles (ATV) Market by Application Type

ATVs are used in many applications, such as sports, entertainment, hunting, agriculture, military, and others. More than 50% of the ATV sales come from sports and entertainment applications. These applications are expected to remain the largest types in the next five years as well.

Regional Insights

North America is expected to remain the largest market for ATVs in the next five years. The US is the growth engine of the North American and the global ATVs market. The US accounted for more than 50% of the global ATVs market in 2015. Asia-Pacific is a very small market but is likely to witness the fastest growth during the forecast period, driven by the high demand of power sports.

Key Players

The supply chain of this market comprises raw material suppliers, component manufacturers, ATV manufacturers, and distributors. The global ATV market is a consolidated market with the presence of global as well as regional players. The key ATV manufacturers are Polaris Industries, Honda Motors, Yahama Motors, Arctic Cat Inc, BRP Inc, and Kawasaki Motors. New product development, vast product portfolio, in-house key component manufacturing, and presence in the key markets are the key strategies adopted by the key players to gain competitive edge in the market.

Research Methodology

For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

Market Scope & Segmentation

The market is segmented in the following ways:

All-Terrain Vehicles Market Size, Share & Forecast by Vehicle Type:

• Utility Vehicle
• Recreational Vehicle
• Sports Vehicle
• Touring Vehicle
• Others

 All-Terrain Vehicles Market Size, Share & Forecast by Displacement Type:

• High CC
• Mid CC
• Low CC

 All-Terrain Vehicles Market Size, Share & Forecast by Application Type:

• Agriculture
• Entertainment
• Hunting
• Military
• Sports
• Others

 All-Terrain Vehicles Market Size, Share & Forecast by Region:

• North America
• Europe
• Asia-Pacific
• Rest of the World

Report Features

This report, from Stratview Research, studies the global all-terrain vehicles market over the period 2010 to 2021. The report provides detailed insights on the market dynamics to enable informed business decision making and growth strategy formulation based on the opportunities present in the market.

The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.