Towel Market Report

Market Insights

The Global Towel Market is estimated to grow from USD xx million in 2020 to USD xx million by 2026 at a healthy CAGR of 6.5% during the forecast period.

Figure: Global Towel Market Size, 2020-2026 (USD Million)

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What is a Towel?

A towel is a piece of absorbent cloth or paper that is used for wiping or drying a body or surface by blotting or rubbing action. There are various types of towels for serving different applications. A bath towel is typically used to dry the body after a shower and is rectangular in shape and large in size. Whereas, hand-towels are smaller in size and are used for wiping hands or cleaning surfaces. A kitchen towel is a multi-functional cloth that is used for a wide range of uses such as drying hands, drying off dishes, knives, cutting boards, and other kitchen items.

Key Players

Key players operating in the global towel market are-

• GM Exports (India),
• Nine Space (The U.S.),
• Sunvim (China),
• Dunroven House (The U.S.),
• QIANXIANG (China),
• Kimberly-Clark (The U.S.),
• Procter & Gamble (The U.S.),
• Behrens Group (UK),
• WHR Gmbh (Germany),
• Laguna Beach Textile Company (The U.S.),
• Dock and Bay (UK), and
• Koch Industries (The U.S.).

Market Dynamics

Significant expansion of the hospitality sector is the key driver of the towels market.

• Towels are now available in various types of fabric such as Turkish cotton, microfiber, and Egyptian cotton as well as soft paper, thus offering numerous options to the consumers, further augmenting the product demand.
• Changing lifestyle, rapidly changing fashion trends in home textile, growing brand consciousness, and increasing awareness about hygiene further boost product consumption.

Market Segmentation

Type Trends

Based on type, the global towel market has been categorized into bath towels, hand towels, disposable towels, kitchen towels, others.

• The bath towels dominated the market in 2020 owing to significant consumption of bath towels in the residential sector as well as commercial sector.
• The rising trend of the nuclear family and with increasing hygiene awareness, consumers opt for more than one towel per person and purchase new ones with changing market trends.
• Moreover, the rising hospitality sector with increasing hotels, resorts, and motels ensure clean towels for their customers, further driving the segment growth.

Regional Trends

By region, North America dominated the market in 2020 and is projected to grow at a steady CAGR during the review period.

• The presence of major towel companies including bath, hand, disposable, and kitchen towels offers lucrative opportunities to the companies to cater to an ever-growing consumer base.
• The habit of hygiene and having a towel of your own, drives the product demand in the region.
• Furthermore, the strong home textile growth in the region further boosts product consumption.

COVID-19 Impact

The tower industry has witnessed considerable growth post-COVID-19. This is mainly due to growing awareness regarding hygiene and sanitation to avoid the spread of coronavirus among family and friends, thus resulting in high sales of hand, disposable, and bath towels. However, limited production capabilities due to limited workforce and disruption in raw material availability affected the timely supply of towels.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected].