Period Panties (menstrual Underwear) Market Report

Market Insights

"The global period panties (menstrual underwear) market is estimated to grow from USD 115.2 million in 2020 to USD 495.0 million by 2026 at a healthy CAGR of 28.2% during the forecast period."

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What are period panties?

Period Panties (Menstrual Underwear) are a relatively new sanitary product in the market commonly available through online distribution channels. The absorbency of the menstrual underwear ranges from half to two tampons. Menstrual underwear is sanitary wear that can be used alone depending on the period flow or as a backup to menstrual cups. The patch of the menstrual underwear consists of a coating of a special fabric that is developed to pull the liquid away from the body and traps it inside the underwear. Also, it prevents the liquid from leaking out into the clothing.

Key Players

Key players operating in the global period panties market are

• Anigan (The U.S.),
• Clovia (India),
• Dear Kate (The U.S.),
• Knixwear (Canada),
• Lunapads International (Canada),
• Modibodi (Australia),
• PantyProp (The U.S.),
• Harebrained (Canada),
• Adira (India),
• Flux (UK),
• Fannypants (The U.S.), and
• THINX Inc. (The U.S.).

Note: The above list does not necessarily include all the top players in the market.

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Market Dynamics

Increasing awareness of menstrual hygiene among women consumers is one of the key drivers boosting product demand.

• Significant product development and R&D spending to offer newer styles with better leak-proof protection period panties further augmenting the product consumption.
• Further, the less tapped market in the Asia Pacific is likely to offer a wider customer base, thus offering ample opportunities to the industry players.
• However, limited awareness of period panties as compared to other period sanitary options is likely to restraint the market growth.

The COVID-19 outbreak has created stress to the marginal sections of society as well as working and non-working women. Due to the shutdown of production facilities, limited raw material availability, poor supply chain, the period panties market players were unable to cater to the demand and witnessed a supply-demand gap, affecting market growth. Many women shifted to easily available sanitary napkins and tampons, further challenged the menstrual underwear industry's growth.

Segment Analysis

Distribution Channel Trends

"The online segment accounted for the largest market share."

Based on distribution channel, the online segment is the most lucrative segment and is likely estimated to grow at a robust CAGR by 2026. This is mainly ascribed to digitalization and rapid penetration of internet services across the globe. Also, online channel offers convenience and options of various brands is expected to boost the segment growth. The changing mind-set of consumers to correctly purchase menstrual underwear through proper judgement in the style and size has further resulted in the growth of online sales channel segment.

Regional Insights

"North America accounted for the largest market share."

North America dominated the period panties market in 2020. Owing to the growing preference for menstrual underwear than sanitary napkins and tampons for its better comfort and highly absorbent nature of the fabric, North America dominates the market. Also, these panties are anti-microbial in nature and leak-proof, further creating a shift from traditional menstrual care items. It is followed by Europe which exhibits similar trends and has witnessed many new entrants offering period panties at a lower cost.

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Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market.

What deliverables will you get in this report?

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s period panties market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to [email protected].