Oat Milk Market Growth Analysis | 2022-28

Market Insights

The Oat Milk Market was estimated at USD 2.42 Billion in 2021 and is likely to grow at a CAGR of 14.21 % during 2022-2028 to reach USD 6.15 Billion in 2028.

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What is oat milk?

Oat milk is lactose-free and plant-based drink, which is made from liquified oats. It is widely used as a milk replacement in coffee, tea, smoothies, and health drinks.

Oats can be easily cultivated, which makes them economical and widely available throughout the year. Further, it is utilized in producing various bakery & confectionery items such as sweets, muffins, and chocolates.

Drivers

The prime factor that is contributing to the demand for oat milk is mainly the increasing awareness of the benefits of oat milk, followed by rising dairy milk allergies.

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Key Players

Some of the major oat milk suppliers are-

• Pacific Food
• Thrive Market
• Danone S.A.
• Elmhurst
• PepsiCo, Inc.
• Califia Farms LP
• Happy Planet Foods, Inc.

Segment Analysis

By Source Type

The market is segmented as organic and conventional. The conventional source segment shares more than 69.3% in 2021. The various factors that are driving the growth of this segment are increasing adoption of vegan diets, compatibility with confectionery and bakery items, strengthening the immune system, and reducing the risk of osteoporosis. Further, it is rich in calcium and is an easily digestible protein, which makes it compatible with preparing shakes and smoothies.

By Packaging Form Type

The oat milk market is segmented into cartons, bottles, and others. The cartons segment held the largest revenue share more than 44.5% in 2021 it dominates the market, as it is lightweight and of sustainable nature. The increasing demand for high-quality tetra packs and high-shelf-life solutions is propelling growth during the forecast period. Furthermore, modernization such as refrigeration compatibility and UV rays protection is making customers opt for cartons rather than bottle or plastic solutions.

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By Region

Asia Pacific shares more than 44.2% in 2021 with healthy growth opportunities. The growth of the market is driven by rising awareness of the health benefits of oat milk. Consumers are shifting towards high-quality protein sources with low-fat concentration, which is generating huge demand for oat milk and the presence of many oat milk suppliers in the North American region. Europe and Asia-Pacific are also expected to offer substantial growth opportunities during the forecast period.

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Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories. 

By Source Type:

• Organic
• Conventional 

By Type:

• Flavored
• Unflavored

By Packaging Type:

• Carton 
• Bottle 
• Others 

By Sales Channel Type:

• Mainstream Stores 
• Specialty Stores 
• Others 

By Region:

• North America (Country Analysis: the USA, Canada, and Mexico) 
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and the Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

Research Methodology

This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

The following are the key features of the report:

• Overview, industry life cycle analysis, supply chain analysis.
• Environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Trend and forecast analysis.
• Segment trend and forecast.
• Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Customization Options

Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.