The Oat Milk Market is Segmented by Source Type (Organic, Conventional), by Type (Flavored, Unflavored), by Packaging Form Type (Carton, Bottle, and Others), by Sales Channel Type (Mainstream Stores, Specialty Stores, and Others), and by Region (North America, Europe, Asia-Pacific, and Rest of the World)
The Oat Milk Market is Segmented by Source Type (Organic, Conventional), by Type (Flavored, Unflavored), by Packaging Form Type (Carton, Bottle, and Others), by Sales Channel Type (Mainstream Stores, Specialty Stores, and Others), and by Region ...
Oat milk is a plant-based milk alternative made from oats and water. It is created by blending soaked oats with water and then straining the mixture to remove any solid particles, resulting in a smooth and creamy liquid. Oat milk has gained popularity as a dairy milk substitute due to its mild, slightly sweet flavor and creamy texture.
Oat milk is often fortified with additional nutrients, such as vitamins and minerals, to enhance its nutritional profile and make it comparable to cow's milk. It is typically lactose-free, making it suitable for individuals who are lactose intolerant or have dairy allergies. Oat milk is also a popular choice among vegans and those who follow a plant-based diet.
The oat milk market’s growth is attributed to several factors. Below given are a few –
Rising vegan population – Oat milk is one of the popular plant-based substitutes for vegans. Veganism is becoming a common practice now. According to the world animal foundation, there are ~88 million vegans across the globe in 2023, and the count is expected to grow continuously. With the rising veganism, the demand for vegan products, including oat milk is set to rise.
Health and nutritional benefits of oat milk – Oat milk is a highly soluble fiber that helps people control blood glucose levels, decrease cholesterol and also reduce any risk related to heart disease. Lactose-intolerant individuals also can consume oat milk since it is lactose-free.
Rising animal protection acts – With the awareness created by animal rights organizations, there has been a change in customer buying behavior. Animal lovers across the globe are fighting for animal rights which is leading to an increasing number of people motivated to make ethical choices to go vegan.
Advancements in oat milk extraction – Manufacturers are seeking new ways of extracting milk in an attempt to gain unique selling points. Buying raw materials direct from the farmers not only allows manufacturers to choose high-quality materials but also allows the end product to be more cost-effective.
The market is segmented as organic and conventional. Theconventional source segment shares more than 68% in 2022. The various factors that are driving the growth of this segment are increasing adoption of vegan diets, compatibility with confectionery and bakery items, strengthening the immune system, and reducing the risk of osteoporosis. Further, it is rich in calcium and is an easily digestible protein, which makes it compatible with preparing shakes and smoothies.
By Packaging Form Type
The oat milk market is segmented into cartons, bottles, and others. The cartons segment held the largest revenue share more than 45% in 2022 it dominates the market, as it is lightweight and of sustainable nature. The increasing demand for high-quality tetra packs and high-shelf-life solutions is propelling growth during the forecast period. Furthermore, modernization such as refrigeration compatibility and UV rays protection is making customers opt for cartons rather than bottle or plastic solutions.
By Region
Asia Pacific shares more than 45% in 2022 with healthy growth opportunities. The growth of the market is driven by rising awareness of the health benefits of oat milk. Consumers are shifting towards high-quality protein sources with low-fat concentration, which is generating huge demand for oat milk and the presence of many oat milk suppliers in the North American region. Europe and Asia-Pacific are also expected to offer substantial growth opportunities during the forecast period.
This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The market is segmented into the following categories.
By Source Type:
Organic
Conventional
By Type:
Flavored
Unflavored
By Packaging Type:
Carton
Bottle
Others
By Sales Channel Type:
Mainstream Stores
Specialty Stores
Others
By Region:
North America (Country Analysis: the USA, Canada, and Mexico)
Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and the Rest of Europe)
Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and the Rest of Asia-Pacific)
Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)
Research Methodology
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.
We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
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In-depth analysis of the Oat Milk Market
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The market forecast and trend data and emerging trends
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Global, regional and country-level historical data and forecasts
Which are the most attractive market segments?
Market segment analysis and Forecast
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Porter’s five forces analysis, PEST analysis, Life cycle analysis
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Drivers & challenges
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Oat milk is a plant-based milk alternative made from oats and water. It is created by blending soaked oats with water and then straining the mixture to remove any solid particles, resulting in a smooth and creamy liquid. Oat milk has gained popularity as a dairy milk substitute due to its mild, slightly sweet flavor and creamy texture.
Oat milk is often fortified with additional nutrients, such as vitamins and minerals, to enhance its nutritional profile and make it comparable to cow's milk. It is typically lactose-free, making it suitable for individuals who are lactose intolerant or have dairy allergies. Oat milk is also a popular choice among vegans and those who follow a plant-based diet.
Danone S.A., Pacific Food, Elmhurst, PepsiCo, Inc., Califia Farms LP, Thrive Market, and Happy Planet Foods, Inc. are among the key players in the oat milk market.
Rising vegan population – Oat milk is one of the popular plant-based substitutes for vegans. Veganism is becoming a common practice now. According to the world animal foundation, there are ~88 million vegans across the globe in 2023, and the count is expected to grow continuously. With the rising veganism, the demand for vegan products, including oat milk is set to rise.
Health and nutritional benefits of oat milk – Oat milk is a highly soluble fiber that helps people control blood glucose levels, decrease cholesterol and also reduce any risk related to heart disease. Lactose-intolerant individuals also can consume oat milk since it is lactose-free.
Rising animal protection acts – With the awareness created by animal rights organizations, there has been a change in customer buying behavior. Animal lovers across the globe are fighting for animal rights which is leading to an increasing number of people motivated to make ethical choices to go vegan.
Advancements in oat milk extraction – Manufacturers are seeking new ways of extracting milk in an attempt to gain unique selling points. Buying raw materials direct from the farmers not only allows manufacturers to choose high-quality materials but also allows the end product to be more cost-effective.
