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Outboard Engines Market | Covid-19 Impact Analysis
Covid-19 has impacted the market dynamics, competition, and global supply chains. The revenues have gone down in 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition.
Note: The summary below might not have included insights on covid impact since we have large number of reports.
This comprehensive report, from Stratview Research, studies the marine outboard engines market over the trend period of 2014 to 2019 and the forecast period of 2020 to 2025 in terms of both, unit shipments as well as value. The report estimates the short- as well as long-term repercussions of the COVID-19 pandemic on the demand for outboard engines at the global, regional, as well as country level. The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of low-hanging fruits available in the market as well as to formulate the growth strategies in order to expedite their growth process.
The Marine Outboard Engines Market: Highlights
Outboard engines are the brightest stars of the marine industry as they represent the lion’s share of the marine engines market for the global recreational boating industry. In the USA itself, which is the biggest market for recreational boats, outboard engines account for more than 85% share of the total marine engines sold in the country. The history of marine outboard engines can be seen back in the early ’90s and have come along a long path of more than 100 years. The power of outboard engines gradually increased with the first 100 HP V-6 outboard engine was introduced in 1975. This gave the rise of 175- and 200-horsepower outboards on the market. In the past few years, the major push has been towards producing larger and more powerful outboard engines.
The Great Recession (2008-2009) greatly plunged the sales of marine outboard engines, throwing the sales even below to its previous decade level. (The USA: 275.5 thousand units in 2007 and 180.7 thousand units in 2009; EMEA (including Russia): 332.4 thousand units in 2007 and 204.7 thousand units in 2009. It took almost a decade to the USA to hit back its pre-recession sales level in 2018 (278.5 thousand units in 2018), whereas, till 2019, Europe even could not close to its pre-recession level.
The outbreak of COVID-19 destructively pressed the break-in engine sales, making the sales almost standstill in leading economies. It is estimated that the global marine outboard engine sales will experience a colossal decline in 2020, taking the engine sales to touch below the Great Recession Level in the year 2020. It is anticipated that there would be a gradual recovery in the sales of outboard engines post-pandemic. From 2022 onwards, the market is likely to mark speedy recovery in the sales of outboard engines across regions, assisting the outboard engine sales to mark a long-term growth.
The pandemic will imprint both short as well as long-term repercussions in the marine outboard engines market; however, the market will find some solace in the long-term scenario with some driving factors including expected growth in HNWI population, increasing boating participants, growing interest towards outboard boats from sterndrive or inboard boats, and increasing demand for high-power outboard engines. Healthy recovery in outboard engine sales from 2022 assist the industry stakeholders to push the global sales to marginally above 750 thousand units by 2025; however, it will be significantly lower than the 2019-sales figure.
Stratview has firstly segmented the marine outboard engines market based on the engine power type as <75kW, 75-110 kW, 110-150 kW, and >150 kW. <75kW engine power segment is likely to remain dominant in terms of unit shipments by 2025. However, the segment is likely to losing away its share to the mid-range and high-power segments, majorly in the USA and some key Western European countries. Japan, China, Russia, and Germany are some key countries with the highest penetration of low-power engines. The majority of outboard engines’ demand in these countries is less than <30 kW. The <150 kW engine power segment has been gaining significant share in the market, especially in the USA.
Our analysis based on the market segment of the boat type suggests that the fishing segment is expected to remain the dominant boat type segment among fishing, leisure, sailing/transport, and others. Pontoon, center console, and multi-species boat have been gaining traction in the segment. Both saltwater and freshwater fishing are generally performed on an outboard-powered boat, which creates a huge demand for outboard engines.
The market is registering significant changes in regional dynamics in pre-COVID and post-COVID scenarios. All regions to mark a huge decline in outboard engine sales in 2020; however, EMEA is estimated to be the worst-hit region due to the pandemic.
The North American market is also estimated to register huge losses due to the pandemic. Despite severely hit region, the region is projected to remain the largest market for marine outboard engines during the forecast period. The USA is the world’s largest market for both outboard engines as well as recreational boats, with Florida being the largest single market. All the major players have a strong presence in the region to tap the huge market.
Asia-Pacific is currently a small market but is likely to be the fastest-healing region in the market in a post-pandemic scenario. China, Australia, and Japan are key countries in the market generating considerable market demand.
The supply chain of this market comprises material suppliers, parts manufacturers, outboard engine manufacturers, boat manufacturers, and dealers/distributors. The key players in the marine outboard engines market are Yamaha Motor Co. Ltd., Brunswick Corporation (Mercury Marine), Suzuki Motor Corporation, Honda Motor Co. Inc., Bombardier Recreational Products Inc., Tohatsu Corporation, AB Volvo, Suzhou Parsun Power Machine Co., Ltd., and Hidea Power Machinery Co., Ltd.
Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,500 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles, have been leveraged to gather the data. We conducted about 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
The marine outboard engines market is segmented into the following categories.
Marine Outboard Engines Market, By Engine-Power Type
Marine Outboard Engines Market, By Boat Type:
Marine Outboard Engines Market, By Region
Report Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
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