Market Insights
The liquid applied roofing market is estimated to grow at a healthy CAGR of 4.7% during 2023-2028 to reach USD 5.6 billion in 2028.

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Market Dynamics
Introduction
Liquid applied roofing systems are initially applied in liquid form and subsequently cure to form a seamless, UV-resistant, and waterproof membrane. In essence, liquid roofs serve as sacrificial shields, safeguarding roof substrates from the detrimental effects of the sun, rain, and other environmental conditions. A plethora of liquid-applied monolithic roof systems are available from diverse manufacturers, each featuring its own distinct formulation. While the most common method of application is through a sprayer, which expedites the process, many formulations offer the flexibility of being applied using brushes, rollers, or even squeezers.
The increasing adoption of liquid-applied roofing is driven by its enhanced performance, cost-effectiveness, energy efficiency, sustainability, and ease of installation. These systems provide superior waterproofing, durability, and UV resistance, leading to long-lasting and reliable solutions for building owners. Its environmentally friendly attributes and ability to overlay existing roofs align with sustainable practices. Additionally, its efficient application methods make it a practical choice for various construction projects.
Liquid-applied roofing materials have shown great potential in improving a building's energy efficiency. With the right reflective properties, these coatings can help reduce heat absorption, leading to lower cooling costs during hot weather. Conversely, some formulations provide thermal benefits in colder climates by insulating the building and helping retain heat. The continuing research and development in liquid-applied roofing technologies are likely to lead to even more advancements, such as self-healing capabilities, increased durability, and enhanced UV resistance. These improvements will further solidify the position of liquid-applied roofing systems as a compelling choice for modern construction projects seeking cost-effectiveness, performance, and sustainability.
Market Drivers
The major factors driving the growth of the liquid applied roofing market are:
- Growing construction and infrastructure spending.
- The need for protection against water damage.
- The influence of climate and weather conditions.
- Regulatory compliance requirements.
Recent Market JVs and Acquisitions:
Over the years, the market has witnessed a notable number of merger and acquisition (M&A) transactions. Some of the most noticeable acquisitions over the past few years include the acquisition of Firestone Building Products by Holcim in 2021 and GCP Applied Technologies by Saint-Gobain in 2022.
Segments Analysis
Segmentations
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List of Sub-Segments
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Segments with High Growth Opportunity
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Material Type Analysis
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Acrylic, Asphalt, Polyurethane, Cementitious, Silicone, and Others
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Acrylic to maintain its dominance in the Global Liquid Applied Roofing Market during the forecast period.
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Substrate Type Analysis
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Bitumen, Concrete, and Others
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Concrete segment is poised to maintain its dominance during the forecast period.
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Roof Type Analysis
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Flat Roof, Pitched Roof, and Others
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Flat Roofs are expected to maintain their dominance during the forecasted period.
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End-User Type Analysis
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Commercial, Residential, and Industrial
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Commercial end-user segment to dominate the market during the study period.
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Construction Type Analysis
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New Construction and Repair & Renovation
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Repair & Renovation to dominate the market during the study period.
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Regional Analysis
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North America, Europe, Asia-Pacific, and Rest of the World
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The Asia-Pacific region is poised to remain the largest as well as the fastest-growing region in the market throughout the forecast period.
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By Material Type
Based on material types, the market is segmented into acrylic, asphalt, polyurethane, cementitious, silicone, and others. Acrylic to maintain its dominance in the liquid applied roofing market during the forecast period. Acrylic roofing solutions have become increasingly popular due to their seamless and flexible membrane properties, which provide excellent waterproofing and protection for flat or low-sloped roofs. It offers advantages such as reflectivity to reduce cooling costs, UV resistance for enhanced durability, and ease of application. Additionally, their environmental benefits and versatility in adhering to various substrates have contributed to their growing adoption. In the past decade, liquid spray applied roofing membranes, particularly polyurethane liquid spray applied roofing membranes, have experienced rapid growth within North America and Europe as a roofing system. This particular type of roofing has the remarkable ability to significantly prolong the life of a roof by several decades while demanding only a fraction of the time, labor, and expenses associated with tear-out and replacement procedures.
By Substrate Type
Among substrate types, concrete segment is poised to maintain its dominance during the forecast period. The enduring popularity of concrete roofing stems from its combination of strength, durability, energy efficiency, sound insulation, and design flexibility, making it a top choice for a wide range of commercial, industrial, and residential projects. Bitumen also accounted for a substantial market share. Its long history of proven durability, with many installations lasting for decades, instills confidence in building owners and roofing contractors alike. The excellent waterproofing properties of bitumen, combined with multiple layers and reinforcement, create a robust barrier against water infiltration, making it a reliable choice for flat or low-sloped roofs. Additionally, its inherent fire resistance adds an extra layer of safety for buildings in fire-prone areas. Bitumen roofing's time-tested performance and ability to withstand various weather conditions make it a trusted and cost-effective roofing solution for a wide range of construction projects.
Regional Insights
In terms of regions, The Asia-Pacific region is poised to remain the largest as well as the fastest-growing region in the market throughout the forecast period. The region's growth is driven by major factors, including rapid urbanization, extreme weather conditions, a construction boom, and a strong emphasis on sustainable building practices. With a rising number of cities and infrastructure projects, there is an increasing demand for dependable waterproofing solutions to safeguard buildings from water-related damage.

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Key Players
The market landscape is characterized by a multitude of local, regional, and global players, resulting in a densely populated market environment. Most of the major players compete on some of the governing factors including price, product offerings, regional presence, etc. The market exhibits a high degree of fragmentation, with numerous players competing both regionally and globally.
Some of the key players catering to the liquid applied roofing market are as follows:
- BASF SE
- Oriental Yuhong
- Sika AG
- Keshun Waterproofing Technologies
- Dow Inc.
- Saint-Gobain
- Carlisle Companies, Inc.
- RPM International Inc.
Note: The above list does not necessarily include all the top players in the market.
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Research Methodology
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s Liquid Applied Roofing Market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market.
The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
Market Segmentation
This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.
The liquid applied roofing market is segmented into the following categories:
By Material Type
- Acrylic
- Asphalt
- Polyurethane
- Cementitious
- Silicone
- Others
By Substrate Type
By Roof Type
- Flat Roof
- Pitched Roof
- Others
By End-User Type
- Commercial
- Residential
- Industrial
By Construction Type
- New Construction
- Repair & Renovation
By Region
- North America (Country Analysis: The USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, The UK, Italy, and the Rest of Europe)
- Asia-Pacific (Country Analysis: Japan, China, India, and the Rest of Asia-Pacific)
- Rest of the World (Country Analysis: Latin America, The Middle-East, and Others)

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Report Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to five players)
- SWOT analysis of key players (up to five players)
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
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