Market Insights
“The Night Vision System (NVS) and Driver Monitoring System (DMS) market size was US$4.8 Billion in 2024 and is likely to grow at a robust CAGR of 9.2% in the long run to reach US$10.85 Billion by 2032.”.
Market Dynamics
Introduction
Advanced driver-assistance systems (ADAS) are becoming critical for enhancing vehicle safety and achieving higher levels of automation. Within this domain, Night Vision Systems (NVS) and Driver Monitoring Systems (DMS) represent two rapidly evolving technologies. NVS extends a driver's perception beyond the reach of headlights in low-light conditions, detecting pedestrians, animals, and obstacles. DMS uses cameras and sensors to monitor the driver's alertness, focus, and drowsiness, issuing warnings to prevent accidents caused by human error. The convergence of these systems is pivotal for the future of road safety and autonomous driving.
Recent Market JVs and Acquisitions:
A considerable number of strategic alliances, including M&As, JVs, etc., have been performed over the past few years:
- In January 2024, Continental AG partnered with a leading AI software company to co-develop next-generation DMS with enhanced cognitive distraction detection capabilities.
- In November 2023, Veoneer Inc. (acquired by Magna) announced a collaboration with a major OEM to supply its fourth-generation thermal Night Vision systems for a new luxury SUV platform.
Recent Product Development:
- In March 2024, Robert Bosch GmbH launched its new integrated DMS and NVS platform, which combines interior and exterior monitoring data for a holistic safety assessment.
- In September 2023, Omnivision introduced a new automotive-grade image sensor specifically designed for driver monitoring cabins, offering improved performance in low-light conditions.
Market Segments' Analysis
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Segmentations
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List of Sub-Segments
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Segments with High-Growth Opportunity
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System Type Analysis
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Night Vision System (NVS), Driver Monitoring System (DMS)
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Driver Monitoring System (DMS) is expected to be the largest and fastest-growing segment, fueled by upcoming regulatory mandates and NCAP safety ratings.
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Technology Analysis
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NVS (FIR, NIR); DMS (Cameras, Sensors, Software)
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Far Infrared (FIR) technology for NVS is anticipated to offer superior detection range, while camera-based systems dominate DMS.
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Vehicle Type Analysis
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Passenger Cars, Light Commercial Vehicles, Heavy Commercial Vehicles
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The OEM channel dominates as these systems are complex and integrated during vehicle manufacturing.
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Region Analysis
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North America, Europe, Asia-Pacific, and the Rest of the World
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Europe is expected to remain the largest market due to strict safety regulations, while Asia-Pacific is likely to grow at the fastest rate.
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By System Type
"The Driver Monitoring System (DMS) segment is projected to be the largest and fastest-growing system type, driven by regulatory push and the rise of semi-autonomous vehicles."
The market is bifurcated into Night Vision Systems (NVS) and Driver Monitoring Systems (DMS). While NVS has been a hallmark of premium vehicles for enhancing night-time safety, the DMS segment is experiencing explosive growth. This surge is primarily attributed to regulatory initiatives in the EU and elsewhere mandating DMS for new vehicle models to combat driver distraction and fatigue. Furthermore, as vehicles incorporate higher levels of autonomy (Level 2+/Level 3), the need for robust driver monitoring to ensure engagement becomes paramount, positioning DMS as a critical enabling technology.
By Technology
"Within NVS, Far Infrared (FIR) technology is expected to maintain its dominance, while camera-based systems lead the DMS technology segment."
For Night Vision Systems, technology is segmented into Far Infrared (FIR) and Near Infrared (NIR). FIR (thermal) technology holds a dominant position as it detects the heat signatures of objects, performing effectively in complete darkness and adverse weather conditions, making it superior for safety applications. For Driver Monitoring Systems, the technology is segmented into cameras, sensors, and software. Camera-based systems are the undisputed leader, as they are essential for tracking driver eye gaze, eyelid closure, and head position, providing the rich data required for accurate drowsiness and distraction detection.
By Vehicle Type
"Passenger cars are expected to remain the largest vehicle type segment, with DMS and NVS penetration trickling down from luxury to mass-market segments."
The passenger car segment captures the largest share of the NVS and DMS market. Initially exclusive to high-end luxury vehicles, these safety systems are now being adopted in mid-range and even some economy vehicles, driven by consumer demand for safety and favourable regulatory policies. While commercial vehicles represent a smaller share, they are a growing segment for DMS, as fleet operators increasingly adopt these technologies to improve driver safety and reduce liability.
Regional Analysis
"Europe is estimated to remain the largest market, while Asia-Pacific is expected to be the fastest-growing market during the forecast period."
Europe currently dominates the global NVS and DMS market, a leadership position reinforced by the stringent safety assessment protocols of the European New Car Assessment Programme (Euro NCAP), which awards points for these systems. Countries like Germany, France, and the UK are at the forefront of adoption. However, the Asia-Pacific region is poised to register the highest growth rate. This growth is fueled by the expanding production and sales of vehicles in China and Japan, increasing consumer awareness of safety, and the gradual implementation of similar safety regulations by regional NCAP programs.
Key Players
The market is moderately consolidated, with a mix of global automotive suppliers and technology specialists. The following are the key players in the Night Vision System (NVS) and Driver Monitoring System (DMS) market.
Here is the list of the Top Players (Based on Dominance)
- Robert Bosch GmbH
- Continental AG
- Aptiv PLC
- Veoneer Inc. (A Magna International Inc. Company)
- Denso Corporation
- OmniVision Technologies, Inc.
- Seeing Machines Limited
- Valeo SA
- Autoliv Inc.
- Magna International Inc.
Note: The above list does not necessarily include all the top players in the market.
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Report Features
This report provides market intelligence most comprehensively. The report structure has been kept so that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
The global Night Vision System (NVS) and Driver Monitoring System (DMS) Market is segmented into the following categories.
Night Vision System (NVS) and Driver Monitoring System (DMS) Market, by System Type
- Night Vision System (NVS) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
- Driver Monitoring System (DMS) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
Night Vision System (NVS) and Driver Monitoring System (DMS) Market by Technology Type
- NVS (FIR, NIR) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
- DMS (Cameras, Sensors, Software) (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
Night Vision System (NVS) and Driver Monitoring System (DMS) Market by Vehicle Type
- Passenger Cars (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
- Light Commercial Vehicles (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
- Heavy Commercial Vehicles (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
Night Vision System (NVS) and Driver Monitoring System (DMS) Market by Region
- North America (Country Analysis: The USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, The UK, Russia, and the Rest of Europe)
- Asia-Pacific (Country Analysis: Japan, China, India, and the Rest of Asia-Pacific)
- Rest of the World (Country Analysis: Brazil, Argentina, and Others)
Research Methodology
- This strategic assessment report from Stratview Research provides a comprehensive analysis that reflects today’s night vision system (NVS) and driver monitoring system (DMS) Market realities and future market possibilities for the forecast period.
- The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.
- The vital data/information provided in the report can play a crucial role for market participants and investors in identifying the low-hanging fruit available in the market and formulating growth strategies to expedite their growth process.
- This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
- More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
- We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
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With this detailed report, Stratview Research offers one of the following free customization options to our respected clients:
Company Profiling
- Detailed profiling of additional market players (up to three players)
- SWOT analysis of key players (up to three players)
Competitive Benchmarking
- Benchmarking of key players on the following parameters: Service portfolio, geographical reach, regional presence, and strategic alliances
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