US Liquid-Applied Membrane Market Analysis | 2024-2030

Market Insights

The US liquid-applied membrane market size was USD 2.7 billion in 2024 and is likely to grow at a strong CAGR of 7.2% during 2024-2030 to reach USD 4.1 billion in 2030.

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Market Dynamics

Introduction

Liquid-applied membrane system functions as a flexible water-blocking solution that connects to different surfaces. Liquid-applied membranes act as perpetual water protection for complex roofs and renovation works, and new building solutions to improve building longevity. Liquid-applied membranes are applied directly to surfaces such as roofs, foundations, balconies/terraces, swimming pools, wet rooms, and water-containing structures. Once cured, it forms a seamless, flexible, and durable barrier against water ingress. These membranes are commonly used in both new construction and renovation projects, valued for their ability to conform to complex geometries and ease of application in hard-to-reach areas.

Recent Market JVs and Acquisitions:

A considerable number of strategic alliances, including M&As, JVs, etc., have been performed over the past few years

• In 2024, Carlisle expanded its waterproofing solutions portfolio with the acquisition of Henry, strengthening its market position and enhancing its capabilities in commercial and residential construction.
• In 2022, Saint-Gobain acquired GCP Applied Technologies. This acquisition is a decisive step in establishing Saint-Gobain’s leading position worldwide in construction chemicals and furthers the Group’s strategy as a worldwide leader in light and sustainable construction.
• In 2022, Sika acquired United Gilsonite Laboratories (UGL), significantly expanding its retail distribution network across major U.S. home improvement stores and strengthening its market presence in waterproofing solutions.
• In 2021, Sika integrated American Hydrotech Inc., supporting its long-term growth strategy by expanding its product offerings in advanced waterproofing and roofing technologies for commercial and infrastructure applications. 

Segment Analysis

By Product Type

“Acrylic is expected to remain dominant whereas Silicone will be the fastest-growing product type of the market during the forecast period.”

The US liquid-applied membrane market is segmented into bituminous, polyurethane, PMMA, epoxy, acrylic, polyurea, silicone, and other product types. Acrylic remains the top product category in the market, yet silicone demonstrates the fastest market expansion rate during this period. Along with cost-effectiveness and curing time, DIY solutions are also a factor which are gaining traction with cool roof products.

By Application Type

“Roofing is expected to hold its major share in the application type of the liquid-applied membrane market.”

The market is segmented into bridge deck, car park, roofing, balconies/terraces, foundation & below grade, swimming pool, wet rooms, and water-containing structures. Rising investments in infrastructure, increasing demand for energy-efficient buildings, and frequent maintenance needs are key drivers of market growth. As a result, roofing will remain the dominant and fastest-growing application through 2030, supported by expanding residential, commercial, and industrial construction activities in the region.

By End-Use Type

“Non-residential segment is expected to dominate and grow fastest in end-use type in the market during the forecast period.”

The market is segmented into residential, non-residential, and public infrastructure. The non-residential segment will continue to lead the market, driven by large-scale commercial and infrastructure projects. Non-residential construction in the USA, such as commercial buildings, industrial facilities, hospitals, and warehouses, is experiencing strong growth fueled by urban expansion and economic development. These projects involve complex structures that benefit from the flexibility and seamless application of liquid-applied membranes. Meanwhile, the residential segment is expected to grow steadily, fueled by increasing maintenance, renovation, and repair activities in the region.

By Construction Type

“Renovation is the faster-growing category of the market during the forecasted period, outpacing new construction.”

The market is segmented into new construction and renovation. The renovation market will continue to achieve steady demand while aging infrastructure projects combined with growing sustainable building practices support this growth. Whereas new construction emerges as the main growth engine for the market because of expanding urban development alongside infrastructure projects. New construction projects require waterproofing solutions that integrate seamlessly into modern building designs and specifications, favoring liquid-applied membranes for their adaptability to complex surfaces. Meanwhile, renovation projects drive significant demand as older buildings undergo repairs and upgrades, where liquid-applied systems are preferred for their ease of application over existing substrates without major structural changes.

Key players

The market is highly fragmented, with over 100 players. Most of the major players compete in some of the governing factors, including price, service offerings, regional presence, etc. The following are the key players in the US liquid-applied membrane market. Some of the major players provide a complete range of services, including products.

Here is the list of the Top Players (Based on Alphabetical Order)

• Carlisle Companies Inc.
• H.B. Fuller
• Holcim Group
• Kemper System America, Inc.
• Mapei S.p.A.
• Oriental Yuhong Waterproofing Technology
• RPM International
• Saint-Gobain
• Sika AG
• Soprema Group
• Standard Industries

Note: The above list does not necessarily include all the top players in the market.

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Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s US liquid-applied membrane market realities and future market possibilities for the forecast period of 2024 to 2030. After a continuous interest in our US liquid-applied membrane market report from the industry stakeholders, we have tried to further accentuate our research scope to the US liquid-applied membrane market to provide the most crystal-clear picture of the market. The report segments and analyses the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept so that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Market Segmentation

This report studies the market, covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The US liquid-applied membrane market is segmented into the following categories.

By Product Type

• Bituminous
• Polyurethane
• PMMA
• Epoxy
• Acrylic
• Polyurea
• Silicone
• Other Product Types

By Application Type

• Bridge Deck
• Car Park
• Roofing
• Balconies/Terraces
• Foundation & Below Grade
• Swimming Pool
• Wet Rooms
• Water-Containing Structures

By End-Use Type

• Residential
• Non-residential
• Public Infrastructure

By Construction Type

• New construction
• Renovation

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Service portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com