North American Waterproofing Membrane Market Analysis | 2024-2030

Market Insights

The North American waterproofing membrane market size was USD 8.0 billion in 2024 and is likely to grow at a strong CAGR of 6.2% during 2024-2030 to reach USD 11.6 billion in 2030.

Want to know more about the market scope? Register Here

Market Dynamics

Introduction

A protective layer known as a waterproofing membrane serves to block water from entering surfaces and causing damage. The construction industry uses this material to protect roofs and basements as well as tunnels and bathrooms. The market provides two primary waterproofing membrane options: sheet membranes sold as pre-formed rolls and liquid-applied membranes forming a seamless barrier following curing. The construction industry relies on bitumen polyurethane and acrylic materials for waterproofing membranes because these materials provide durability and flexibility with environmental resistance properties.

Market Drivers

Key factors driving the growth of the North American waterproofing membrane market are

• Growing housing demand
• Increasing renovation needs in residential and commercial industries
• Rising adoption of cool roofs

Recent Market JVs and Acquisitions:

A considerable number of strategic alliances, including M&As, JVs, etc., have been performed over the past few years:

• In 2022, Saint-Gobain acquired GCP Applied Technologies. This acquisition is a decisive step in establishing Saint-Gobain’s leading position worldwide in construction chemicals and furthers the Group’s strategy as a worldwide leader in light and sustainable construction.
• In 2022, Carlisle acquired Henry, enhancing its residential market presence in North America, expanding its waterproofing and building envelope solutions, and driving synergies in manufacturing, distribution, and sustainable construction.

Segment Analysis

By Membrane Type

“Sheet Membrane is expected to remain dominant, whereas liquid-applied membrane is expected to be the faster-growing membrane type in the market.”

The North American waterproofing membrane market is segmented into sheet membrane and liquid-applied membrane. Sheet membranes will continue to dominate the market throughout the forecast period due to their superior durability, making them the preferred choice for large-scale non-residential projects. Meanwhile, liquid-applied membranes are experiencing faster growth, driven by adaptability to complex structures. The market is becoming more efficient as both segments align with evolving sustainability standards and the adoption of cool roofing technologies.

By Product Type

“TPO is expected to remain the dominant product of the market during the forecast period.”

The North American waterproofing membrane market is segmented into bitumen, PVC, TPO, acrylic, polyurea, polyurethane, and other product types. TPO remains the dominant sheet membrane product in North America and is expected to retain its position in the coming years. They offer superior UV resistance, energy efficiency through high reflectivity (helping meet cool roofing standards), and are lightweight yet durable, making them ideal for commercial roofing applications. In addition, TPO is environmentally friendly and fully recyclable, aligning with growing sustainability trends. With continued growth in commercial construction and increasing adoption of energy-efficient building materials, TPO is well-positioned to maintain its dominance in the North American market.

By Application Type

“Roofing is expected to be the widely used application and holds the major share of the market.”

The market is segmented into roofing, foundation & below grade, water-retaining structures, infrastructure, and other application types. Roofing will remain the dominant and fastest-growing application, driven by rising construction spending, home improvement projects, and infrastructure renovations. Increasing demand for energy-efficient roofs, durable waterproofing solutions, along with strict building codes, further accelerates market growth of roofing applications through 2030.

By End-Use Type

“Non-residential category is expected to remain the dominant and fastest-growing end-use type in the market during the forecast period.”

The market is segmented into residential, non-residential, and public infrastructure. The non-residential category is projected to dominate and register the highest growth. Rising investments in commercial buildings, industrial facilities, and office spaces are driving demand in the non-residential segment. Urbanization, economic diversification, and the expansion of sectors such as healthcare, education, retail, and hospitality are further fueling the growth of this category. Additionally, stricter building codes and an increased focus on durability and waterproofing performance in large-scale structures contribute to the dominance and rapid growth of this category.

By Construction Type

“Renovation is the fastest-growing construction type in the market, outpacing new construction.”

The market is segmented into new construction and renovation. The renovation market will sustain steady demand, driven by an aging infrastructure and the growing emphasis on sustainable building practices. Additionally, new construction projects will further support market expansion, particularly in commercial and residential segments.

By Country Level

“The USA is expected to remain the most valuable market during the forecast year.”

The USA remains the dominant force in the market, driven by an aging infrastructure and rising housing demand, ensuring sustained growth at a strong pace in the coming years. The country has a well-established construction industry with consistent investments in residential, commercial, and infrastructure projects. Strong building codes, a growing demand for energy-efficient and durable materials, and frequent renovation activities further drive the market. Additionally, the presence of major membrane manufacturers and ongoing mega-infrastructure developments support the USA’s continued dominance in the region. Canada is also poised for expansion, supported by increasing construction spending and residential demand. 

Key players

The market is highly fragmented, with over 50 players. Most of the major players compete in some of the governing factors, including price, service offerings, regional presence, etc. The following are the key players in the North American waterproofing membrane market. Some of the major players provide a complete range of services, including products.

Here is the list of the Top Players (Based on Dominance)

• Carlisle Companies Inc.
• RPM International
• Sika AG
• Holcim Group
• Saint-Gobain
• H.B. Fuller
• Mapei S.p.A.
• Oriental Yuhong Waterproofing Technology
• Kemper System America, Inc.
• Soprema Group
• Standard Industries

Note: The above list does not necessarily include all the top players in the market.

Are you the leading player in this market? We would love to include your name. Please write to us at sales@stratviewresearch.com

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s North American waterproofing membrane market realities and future market possibilities for the forecast period of 2024 to 2030. After a continuous interest in our North American waterproofing membrane market report from the industry stakeholders, we have tried to further accentuate our research scope to the North American waterproofing membrane market to provide the most crystal-clear picture of the market. The report segments and analyses the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept so that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Market Segmentation

This report studies the market, covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The North American waterproofing membrane market is segmented into the following categories.

By Product Type

• Bitumen
• PVC
• TPO
• Acrylic
• Polyurea
• Polyurethane
• Silicone
• Other Product Types

By Application Type

• Roofing
• Foundation & Below grade
• Water-retaining structures
• Infrastructure
• Other Application Types

By End-Use Type

• Residential
• Non-residential
• Public Infrastructure

By Construction Type

• New Construction
• Renovation

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)

• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Service portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com