Personalized Nutrition Market Report

Market Insights

“The global personalized nutrition market size was US$ 15.3 billion in 2023 and is likely to grow at a robust CAGR of 10.7 %, in the long run, to reach US$ 38.5 billion in 2032.”

Want to have a closer look at this market report? Click Here.

Personalized nutrition means the customization of dietetic recommendations, feeding choices, and intake of nutrients according to the needs, wants, desirability, and qualities of that individual. Instead of following a one-size-fits-all diet, personalized nutrition takes into account such things as age, gender, genetics, lifestyle, health status, and even gut microbiota composition.

Technology breakthroughs, among them genetic testing and microbiome analysis, have become able to help people understand in a more precise way how specific nutrients are processed in their body or how their system reacts to certain dietary components. This information is input in a customized nutrition plan that is designed for vitamin, mineral, and nutrient balance in the body, helps against diseases, and promotes overall well-being.

Personalized nutrition is becoming more and more popular because of several main reasons. First of all, a growing amount of people learn that each person has a different gastrointestinal system which affects the way the body digests and assimilates food due to factors like genetics, metabolism, and the composition of gut microbiota.

Nowadays technologies for individual genetic testing and microbiome analysis are very rapid. Therefore, clients tend to get person-tailored data about their own nutritional needs and health risks. This individual approach corresponds to the general trend of precision medicine, the medicine that is tailor-made to the specific characteristics of the patient. Furthermore, among consumers, the level of consciousness and interest in health and wellness has always been a driving force to the demand for tailored nutrition solutions.

Folks, who are looking for nutritional regimes to protect their health decrease the risks of degenerative diseases, and reach the highest level of life are interested in what is right for their body. Also, the increasing use of digital tools and platforms in the field of health has made personalized nutrition more accessible and convenient, allowing people to track their dietary intake, get personalized advice, and monitor the progress toward their health goals in real time.

Market Dynamics

Market Drivers

Increased abilities in genetic testing and microbiome analysis as well as high volume demand from people for better health optimization are major factors for the rising trend of personalized nutrition. Customized food advice, which takes into consideration such as genetics, lifestyle, and health aspirations, offers the potential to enhance the general health status and to prevent the most prevalent diseases. This trend is also promoted by the development of technology, such as wearable devices and mobile apps, which make it easy to keep track of the diet and offer support. In the end, the change in the trend towards personalized nutrition demonstrates that we are at the beginning of a paradigmatic modification in how we make food choices and health management at the individual level.

Recent Product Development:

• In April 2024, AHARA, one of the leading providers of personalized nutrition, rolled out two new product features to its personalized nutrition program for consumers. Compounds will now get daily meal plan benefits and services. The points program conducts rewards for healthy diets by means of points which are swappable like credit.
• In April 2024, a Harper Adams Food Technology student, who was triggered by the increase in diet-related illnesses, worked with Healthcare Professionals on programs that were related to personalized nutrition research. He or she has seen it while working with pharmacists, nurses, and doctors of different healthcare providers, e.g., NHS and private healthcare. He/she has found out how a unique approach to diet could work.
• In August 2022, Herbalife Nutrition Corporation launched Herbalife One, a hallmark digital transformation process, aiming at building a single global platform that facilitates simplicity and easy integration between distributors and their customers around the world. In this sense, it would be in the company's best interest to improve its efficiency and productivity.
• In August 2022, Amway introduced an investment into personalized probiotic supplement product start-up Holzapfel Effective Microbes (HEM) as part of its campaign to diversify offers. HEM uses the PMAS system to conduct Personalised Pharmaceutical Meta-Analytical Screening (PMAS) to study how gut microbiota can serve as a treatment option to overcome health challenges and improve wellness. It will be beneficial for the company to gain a better position in the personalized nutrition market.

Segment Analysis

Product Trends

"The active measurement accounted for the largest market share."

The personalized nutrition market is segmented into active measurement and standard measurement. Active measurements are expected to remain the dominant product type in the market during the forecast period Active measurements like genetic testing and metagenomics provide a high degree of customization through precise facts about an individual's particular nutritional requirements and health condition. This is how consumers who are looking for optimal health outcomes appreciate dietary advice that is adapted to their needs and aspects of their day-to-day routine. Active measurements provide a detailed and accurate picture of an individual's genetic makeup, metabolism, and gut microbiota composition. Detailed data allow nutritionists and healthcare professionals to design tailored nutrition plans that consider nutritional deficiencies, genetic predispositions, and health risks, thus catering specifically to the consumer's needs. These active measurement methods in genetic testing and microbiome analysis fields also keep undergoing rapid development. This continuous innovation leads to higher accuracy, affordability, and accessibility of personalized nutrition solutions that make them still the most popular in the market. As more individuals become aware of personalized nutrition, so does the demand for products and services that help individuals decide on food according to their own dietary requirements. Holistic measurement-based solutions prove to be even more effective and gain more steam among consumers who are looking for proactive approaches to health and wellness, which will ensure their sustained popularity in the personalized nutrition market.

Want to get more details about the segmentations? Register Here

Application Trends

"The standard supplements segment accounted for the largest market share."

The market is segmented into standard supplements and disease-based. Standard supplements are expected to remain the dominant application in the market during the forecast period. Standard supplements are easy to find since they are widely available over the counter and come in several forms like tablets, capsules, and powders. Therefore, they are accessible to those consumers seeking additional nutrition. The traditional supplements had been around for years and had been tried and tested in the market thus, making consumers trust them for their effectiveness and safety record. The usual supplements are easily accessible and are already known to the people who are used to taking them daily. This very feature of such foods proves so appealing to people who do not want to worry about providing themselves with all the nutrients. Consumable supplements are very often cheaper compared to individualized or customized nutrition methods and are therefore a favorable choice for those on tight budgets.

End-Use Trends

"The direct-to-consumer segment accounted for the largest market share."

The personalized nutrition market is segmented into direct-to-consumer, wellness & fitness centres, and hospital & clinics. Direct-to-consumer is expected to remain dominant end-use in the market during the forecast period. The direct-to-consumer (DTC) channels provide convenience to consumers by allowing them to purchase personalized nutrition products and services directly from their homes, thus saving them the time and effort of visiting healthcare providers or retail stores. One of the key appealing aspects of DTC models is that they allow companies to deliver customized solutions that cater to individual tastes, health needs, and goals. These tailor-made solutions resonate with people seeking individualized solutions for their health and well-being. DTC brands usually use digital platforms and technology to give personalized recommendations, track progress, and interact with customers in real time. This integration improves user experience and ensures that a single nutrition plan's adjustments are carried out on time. Individuals are now able to influence their health by obtaining customized nutrition plans and data directly, without passing through third-party providers. This is because it creates a feeling of ownership and responsibility for one's health journey. As more and more consumers opt to follow the patterns of self-care and prevention-oriented philosophy of health, the DTC personalized nutrition brands become aligned with these preferences. Consumers tend to look for simple and quick formats for the improvement of their nutrition and well-being, which reason for the scale of DTC sales.

Form Trends

"The tablets segment accounted for the largest market share."

The personalized nutrition market is segmented into tablets, capsules, powder, liquid, other and forms. Tablets are expected to remain dominant form in the market during the forecast period. Tablets are compact and lightweight, making it easy for consumers to take them with them wherever they go. Indeed, this portability greatly improves compliance with personalized nutrition regimes because it enables people to easily fit tablets into their schedules. Tablets aim at dosage control and therefore deliver consistent intake of all nutrients and active ingredients. This precision is very important in personalized nutrition, where it is necessary to have dosages tailored to the individual needs and health goals of each person. Generally, tablets tend to have a longer shelf life compared to other forms of personalized nutrition products such as liquid formulas or perishable foods. As a result of this prolonged shelf life, it is possible to minimize the risk of product spoilage and improve storage conditions. Tablets can be easily customized and formulated to contain specific combinations of vitamins, minerals, herbs, and other bioactive compounds that are custom-made for everyone. This capability helps producers to tailor the developed nutrition products to a broad range of health problems and personal needs.

Regional Insights

"North America accounted for the largest market share."

North America is expected to remain the largest market for personalized nutrition during the forecast period. North America has witnessed an obvious rise in health consciousness and awareness of a diet that should be taken as a whole to guarantee well-being. Nowadays patients are looking for personalized techniques to cope with their health problems related to their nutrition and diet. The region has a well-developed healthcare infrastructure comprising a network of healthcare providers, research institutions, and technology companies. This infrastructure enables the use of individualized nutrition approaches including genetic testing and the potential use of digital health platforms. Because North America is a pioneer in technological innovations in areas like biotechnology, genomics, and digital health, it is a regional leader in many respects. The progress of these technologies allows the creation of innovative personalized nutrition products and services that are adapted to the specific requirements and tastes of each person. North American consumers, having discretionary income on hand, invest in their health and wellness as well as personalized nutrition products. Such demand translates into higher revenues for companies that have developed innovative products for the personalized nutrition segment.

Know the high-growth countries in this report. Register Here.

Key Players

Most of the major players compete in some of the governing factors including price, service offerings, regional presence, etc. The following are the key players in the personalized nutrition market.

Here is the list of the Top Players (Based on Dominance)

• Amway
• BASF
• DSM
• Herbalife Nutrition Ltd.
• DNAfit
• Care/of
• Zipongo
• Viome
• Habit
• Nutrigenomix

Note: The above list does not necessarily include all the top players in the market.

Are you the leading player in this market? We would love to include your name. Write to us at sales@stratviewresearch.com.

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s personalized nutrition market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Service portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com