Green Preservatives Market Analysis | 2024-2030

Market Insights

“The green preservatives market size was USD 1.08 billion in 2023 and is likely to grow at an impressive CAGR of 7.15% during 2024-2030 to reach USD 1.74 billion in 2030”.

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Market Dynamics

Introduction

Natural or eco-friendly preservatives also referred to as "green" preservatives, are made of materials derived from minerals, plants, essential oils, and other natural ingredients. They serve as substitutes for traditional artificial preservatives that could be harmful to people's health or the environment. Because of their perceived safety, environmental sensitivity, and compatibility with customer tastes for natural, sustainable products, these alternatives are growing in popularity. Green preservatives help preserve products while adhering to regulations and satisfying consumer demands for safer, naturally derived ingredients in a variety of industries, including food and beverage, personal care & cosmetics, cleaning, pharmaceutical, and others. They have properties like antimicrobial and antioxidant effects.

Recent Market JVs and Acquisitions:

A huge number of strategic alliances including M&As, JVs, etc. have been performed over the past few years:

• In February 2024, Kerry Group acquired Proexcar to strengthen its capabilities.
• In February 2023, Symrise entered a joint venture with Sunner, one of the main integrated poultry processors in China.

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Key Players

The market is highly fragmented with the presence of over 500 players across the region. Most of the major players compete in some of the governing factors including price, service offerings, regional presence, etc. The following are the key players in the green preservatives market.

Here is the list of the Top Players (Alphabetically Arranged)

• BASF SE
• Corbion N.V.
• Dow Inc.
• DSM-Firmenich AG
• Givaudan SA
• International Flavors & Fragrances Inc.
• Kerry Group
• Kemin Industries, Inc.
• LANXESS SE
• Symrise AG

Note: The above list does not necessarily include all the top players in the market.

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Segment Analysis

By Type

“Natural Preservatives are expected to remain dominant in the market during the forecast period”.

• The green preservatives market is segmented into natural preservatives, organic acid, and essential oil.
• Natural Preservatives are expected to remain the dominant type in the market during the forecast period.
• Consumer choices strongly favor natural preservatives derived from plant extracts and other natural sources due to their perceived safety and environmentally friendly characteristics, serving as responsible alternatives to synthetic preservatives.
• These preservatives are extensively applied across diverse industries such as food & beverage, personal care & cosmetics, the cleaning sector, pharmaceuticals, and more, making them the preferred option for manufacturers and consumers aiming for a harmonious blend of quality and cost-effectiveness.

By End-Use Industry Type

“Food & Beverages is expected to remain dominant in the market during the forecast period”.

• The market is segmented into food & beverage, personal care & cosmetics, industrial cleaning, household cleaning, and pharmaceutical.
• Food & Beverages is expected to remain the dominant segment in the market during the forecast period.
• The perceived increase in customer preference for natural and organic products, especially in the food and beverage industry, corresponds with people's growing awareness of their health.
• Growing concerns about the possible health risks associated with artificial preservatives have led food and beverage firms to aggressively seek out substitutes. The use of preservatives in food and beverage products is often influenced by the constantly changing regulatory environment and changing standards within the sector.

Regional Insights

“North America is expected to remain the largest market for green preservatives during the forecast period”.

• Due to customer desire for natural and organic products—which are perceived as safer and healthier than conventionally preserved foods—North America currently leads the world market for green preservatives. Demand for these products is rising dramatically.
• Artificial preservatives, which are believed to have potentially harmful effects, are being replaced with this. The increasing awareness of the detrimental effects that synthetic preservatives have on human health is the primary cause of the rising demand for natural, or "green," preservatives.

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Report Features

This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

The global green preservatives market is segmented into the following categories.

By Type

• Natural Preservatives
• Organic Acid
• Essential Oil

By End-Use Industry Type

• Food & beverage
• Personal Care & Cosmetic
• Industrial Cleaning
• Household Cleaning
• Pharmaceutical

By Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, Russia, and Rest of Europe)
• Asia-Pacific (Country Analysis: Japan, China, India, and Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Saudi Arabia, and Others)

Research Methodology

• This strategic assessment report from Stratview Research provides a comprehensive analysis that reflects today’s green preservatives market realities and future market possibilities for the forecast period.
• The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.
• The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.
• This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
• More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
• We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Service portfolio, geographical reach, regional presence, and strategic alliances

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