North American Flooring Fiber Market Report

Market Highlights

Carpets and rugs play a pivotal role in both commercial and residential buildings by offering an additional layer of padding; thereby, safeguarding the underlying floor surface. Beyond their functional aspects, these furnishings contribute to the aesthetic appeal of interior spaces, enhancing the overall visual ambiance of workplaces and residences alike. Particularly in colder regions, the popularity of carpets and rugs has surged as they serve as effective insulators against the cold, ensuring a more comfortable environment during the winter months. The demand for carpets and rugs continues to witness substantial growth, attributable to the amalgamation of their utilitarian attributes and decorative value, underscoring their significance in diverse settings.

The North American Flooring Fiber Market is witnessing a significant shift in fiber preferences, with polyester emerging as the dominant material for carpet manufacturing. Traditionally, nylon held sway as the primary fiber type, but changing consumer preferences and technological advancements have propelled polyester to the forefront, making it the preferred choice for carpet production.

In recent years, polyester has surpassed nylon to become the most favored flooring fiber. Manufacturers and consumers alike are drawn to polyester's exceptional characteristics, including durability, stain resistance, and an ability to mimic the luxurious feel of natural fibers. This shift in preference reflects a broader trend towards cost-effective and sustainable materials in the flooring industry.

Given the flourishing state of the construction industry and the persistent consumer inclination towards robust and visually appealing flooring options, the region’s flooring fiber market is anticipated to exhibit a CAGR of 3.5% over the next six years. This trajectory is expected to culminate in a market value of US$ 1.8 billion by the year 2030, signifying a promising and sustained upward trend.

Market Segment Analysis

Based on the material type, the market is segmented into nylon 6, nylon 6,6, Polyester, and others. Among material types, Polyester is expected to maintain its market dominance over the next six years due to its cost-effectiveness, durability, inherent stain resistance, excellent color retention, design versatility, eco-friendly options, technological advancements, and overall affordability. These factors collectively position polyester as the preferred choice for both residential and commercial applications, especially in residential areas, making it a strategic option in the competitive flooring industry.

Based on the product type, the market is segmented into wall-to-wall and carpet tiles. Among these product types, wall-to-wall is expected to grab the major chunk of the market. These carpets offer comfort, warmth, and sound insulation, contributing to a cozy and inviting environment while minimizing noise levels. Additionally, the safety features, including slip resistance, make them suitable for various spaces. The extensive customization options in terms of colors, patterns, and textures, coupled with cost-effectiveness and ease of maintenance, further solidify their popularity.

Based on the application type, the market is segmented into residential and commercial. Between application types, residential is expected to remain the dominant segment of the market during the forecast period. The region's housing boom, population growth, and cultural emphasis on homeownership drive continuous demand for residential construction and renovation. Consumer preferences for comfort, aesthetics, and customization, along with the influence of interior design trends, contribute to the popularity of residential flooring options like carpets, hardwood, and luxury vinyl tiles. Renovation and remodeling activities, often spurred by economic stability and low interest rates, further boost the demand for residential flooring materials.

Based on the demand type, the market is classified into new construction and renovation/rebuilding. Between demand types, renovation/rebuilding is likely to remain the chief demand generator in the market, during the forecast period due to the cost-effectiveness of upgrading existing structures over new construction, the sustainability and environmental benefits of repurposing materials, the quick turnaround times of renovation projects, the influence of changing design trends, and potential government incentives or regulations favoring the preservation of existing buildings.

Based on the sales channel type, the market is classified into builders, retail stores, and others. Among these sales channel types, retail stores are likely to remain the dominant segment of the market due to their strategic advantages in consumer accessibility, convenience, and diverse product offerings. The hands-on experience they provide, coupled with expert guidance and immediate product availability, contributes to a superior customer experience. Additionally, retail stores' adaptability to market trends, strong marketing initiatives, and promotional activities further solidify their position as the preferred sales channel.

Based on the location type, the market is classified into indoor and outdoor. Between location types, indoors is expected to remain the larger segment during the forecast period. The indoor carpet market is poised for growth due to a surge in construction activities, driving demand for flooring solutions. Changing interior design preferences, particularly a focus on durability and stain resistance, contributes significantly to this growth. Consumers' increasing emphasis on creating aesthetically pleasing and comfortable indoor spaces further fuels demand for diverse and innovative indoor carpets.

In terms of country, the USA is projected to maintain its leading market position as well as witness faster growth in the foreseeable future, propelled by a thriving construction sector and an increasing preference for eco-friendly and sustainable flooring solutions. Anticipated growth in residential and commercial construction projects is set to drive demand for diverse flooring fibers in the foreseeable future.

Georgia, specifically Dalton, is recognized as the carpet hub of the industry, housing 200 carpet plants. Notably, Dalton is home to 9 out of the top 20 carpet manufacturers, including industry giants such as Mohawk, Shaw, and Interface. This concentration of major players solidifies Georgia's pivotal role in the carpet manufacturing landscape.

Key Players

The market is highly concentrated with a handful number of players securing a healthy market share. Most of the major players compete on some of the governing factors, including price, regional presence, etc. These players have distinct capabilities for manufacturing carpet fibers using a multitude of materials. As a whole, the following are the key players in the North American flooring fiber market:

• Shaw Industries Group, Inc.
• Mohawk Industries, Inc.
• Engineered Floors
• Aquafil S.p.A.
• Universal Fibers
• Beaulieu Canada
• Indorama Ventures
• Mannington Mills

Research Methodology

This strategic assessment report from Stratview Research provides a comprehensive analysis that reflects today’s North American Flooring Fiber Market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with market players across the value chain in both the country and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

The North American flooring fiber market is segmented into the following categories. 

North American Flooring Fiber Market, by Material Type

• Nylon 6 (Country Analysis: The USA and Canada)
• Nylon 6,6 (Country Analysis: The USA and Canada)
• Polyester (Country Analysis: USA and Canada)
• Others (Country Analysis: USA and Canada)

North American Flooring Fiber Market, by Product Type

• Wall-to-wall (Country Analysis: USA and Canada)
• Carpet Tiles (Country Analysis: USA and Canada)

North American Flooring Fiber Market, by Application Type

• Residential (Country Analysis: USA and Canada)
• Commercial (Country Analysis: USA and Canada)

North American Flooring Fiber Market, by Demand Type

• New Construction (Country Analysis: USA and Canada)
• Renovation/Rebuilding (Country Analysis: USA and Canada)

North American Flooring Fiber Market, by Sales Channel Type

• Builders (Country Analysis: USA and Canada)
• Retail Stores (Country Analysis: USA and Canada)
• Others (Country Analysis: USA and Canada)

North American Flooring Fiber Market, by Location Type

• Indoor (Country Analysis: USA and Canada)
• Outdoor (Country Analysis: USA and Canada)

North American Flooring Fiber Market, by Country

• The USA (Sub-region Analysis: Northeast, Southwest, West, Southeast, and Midwest)
• Canada (Sub-region Analysis: Atlantic Province, Quebec Province, Ontario Province, Prairie Provinces, West Coast, and Northern Territories)

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com