Market Insights
The washable markers market is likely to grow at a promising CAGR of 3.8% during the forecast period.
Washable markers are typically made with a plastic barrel and a felt or foam tip. The tip is what allows the user to control the thickness of the line they are drawing. Washable markers come in a variety of colors, and some even have special features, such as glitter or metallic ink. Washable markers are easier to clean up than permanent markers because they use water-based ink, which can be washed away with soap and water. Permanent markers, on the other hand, use non-water-based ink, which is more difficult to remove. Washable markers also use alcohols like 1-propanol, 1-butanol, diacetone alcohol, and cresols in their solvent, which makes them even easier to clean up.
The market is anticipated to be driven by the increasing adoption of markers in schools and other educational institutions, the growing demand for washable markers among parents, the expanding product portfolio of leading players, and the growing popularity of online shopping. Additionally, the non-toxic chemicals used in markers are gaining traction among end-users, which propels the demand for washable markers.
Segments' Analysis
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Segmentations
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List of Sub-Segments
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Dominant and Fastest-Growing Segments
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Washability Analysis
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Basic washable and Super washable
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The basic washable is likely to remain the dominant as well as the fastest-growing segment during 2023-2028.
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End-user Analysis
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Children and Professionals
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The children segment is likely to account for the major market share as well as remain the fastest-growing segment in the coming years.
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Regional Analysis
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North America, Europe, Asia-Pacific, and The Rest of the World
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North America is expected to remain the largest market over the next five years.
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Washability Trends
The washable markers market is segmented into basic washable and super washable. The basic washable is anticipated to achieve the highest CAGR throughout the forecast period. Basic washable markers are commonly used for general purposes. Super-washable markers are commonly used for specific purposes, such as writing on fabric or glass.
End-user Trends
The market is segmented into children and professionals. The children segment is anticipated to remain the dominant as well as the fastest-growing application in the market during the forecast period. Washable markers are easy to remove from skin, clothes, and walls. Simply wipe the marks away with a wet sponge. This makes them a safe choice for children to use, as there is no risk of permanent staining.
Regional Analysis
The washable markers market is anticipated to be dominated by North America. Due to the growing demand for writing instruments from businesses, households, and schools in the area, washable markers are a significant market.
The washable markers market is segmented into the following categories:
By Washability
- Basic washable (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
- Super washable (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
By End User
- Children (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
- Professionals (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
By Region
- North America (Country Analysis: The USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, The UK, Russia, and Rest of Europe)
- Asia-Pacific (Country Analysis: Japan, China, India, and the Rest of Asia-Pacific)
- Rest of the World (Country Analysis: Brazil, Argentina, and Others)
Key Players
The market is highly populated, with the presence of several local, regional, and global players. Most of the major players compete in some of the governing factors, including price, product offerings, regional presence, etc. The following are the key players in the washable markers market:
- BIC Group
- Carioca S.p.A.
- Crayola LLC
- Dri Mark Products Inc.
- F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A
- Faber-Castell
- Liqui-Mark
- Luxor Group
- Newell Brands
- Stabilo International GMBH
Research Methodology
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s washable markers market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.
The vital data/information provided in the report can play a crucial role for market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate growth strategies to expedite their growth process.
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
- COVID-19 impact and its recovery curve.
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for existing and new players.
- Key success factors.
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