Key Players
The major players operating in the global robotic lawn mower market are:
- Robert Bosch GmbH
- Deere & Company
- Echo Robotics
- Honda Motor Company
- MTD Products Inc
- Husqvarna Group
- The Kobi Company
- Zucchetti Centro Sistemi SpA
- Volta (Volta Robots)
Market Dynamics
Despite the widespread supply chain disruptions and industry shutdowns due to COVID-19, the robotic lawn mower market has managed to weather the storm. While many other industries have struggled to maintain demand, the market for robotic lawn mowers has remained stable, especially in the United States where demand for garden machinery has remained consistent. This resilience is expected to carry over into the post-pandemic era, with the market for robotic lawn mowers expected to remain strong and optimistic.
In addition, the market growth is expected to be propelled by the increasing adoption of autonomous machines in household applications like cleaning and lawn mowing. This trend has witnessed a considerable surge, and it is projected to further boost the market growth during the forecast period.
Moreover, the incorporation of cutting-edge technologies like the internet of things (IoT) and machine learning (ML) has enabled lawn mowers to learn about obstacles and improve their performance. For example, Bosch employs both AI and ML technologies in its lawn mowers to identify obstacles, while sensors work on acceleration and orientation to produce better results.
Market Restraints
The robotic lawn mower market has seen significant growth in recent years due to increasing demand for automated solutions in lawn maintenance. However, there are also several restraints that are currently impacting the growth of this market. These restraints include high cost, limited battery life, limited terrain coverage, limited awareness, limited availability, and security.
One of the primary restraints for the robotic lawn mower market is its high cost. Robotic lawn mowers are more expensive than traditional lawn mowers, which can deter price-sensitive consumers from purchasing them. Another restraint of the robotic lawn mower market is limited battery life.
While advancements have been made in battery technology, most robotic lawn mowers still have limited battery life, which can impact their overall efficiency and effectiveness. Many robotic lawn mowers are designed to work on relatively flat and even terrain, which can be a limitation for those with larger, more complex lawns that have varied terrain and obstacles.
Another restraint of the robotic lawn mower market is the limited awareness among potential consumers about the benefits of robotic lawn mowers, which can impact demand and adoption. Availability of robotic lawn mowers is also a constraint in some markets. These products may not be available in all regions, making it challenging for consumers to purchase them easily.
As with all connected devices, robotic lawn mowers are also vulnerable to hacking and cyber-attacks. The security concerns associated with these devices can limit their adoption, particularly among security-conscious consumers. Addressing these constraints will be essential for the continued growth and adoption of robotic lawn mowers.
Segment Analysis
By End User Type: Residential Segment to be the Largest Segment
The rising urbanization and fast-paced lifestyles of people worldwide have resulted in increased demand for autonomous machinery and systems that can help people with everyday tasks. Moreover, the desire to beautify backyards, host cookouts, and garden parties, as well as save time on lawn maintenance activities, is driving the demand for a variety of gardening tools, which is positively impacting the target market.
Additionally, the expanding construction and tourism industries across the world are also contributing to the market's growth. Furthermore, the growing preference among consumers for efficient lawnmowers and autonomous equipment that requires minimal user intervention is expected to further boost the global demand for robotic lawnmowers.
Key players in the market are heavily investing in research and development to enhance the features of robotic lawnmowers. They are integrating ledge sensors and advanced features like laser vision, lawn mapping, smart navigation, and self-emptying capabilities into their products to improve their performance and efficiency. This trend is expected to have a positive impact on the market, with the availability of more efficient robotic lawnmowers increasing in the near future.
The recent advancements in both robot technology and lithium-Ion batteries have played a significant role in the increased sales of robotic lawnmowers. For example, Husqvarna's Automower 435X AWD smart home robotic lawnmowers are equipped with an exclusive all-wheel-drive technology that enables them to handle inclines up to 35° and advanced GPS-assisted navigation.
On the other hand, Honda's Miimo is equipped with advanced sensors and a floating cover that detect obstacles. It also features an anti-theft technology that prevents unauthorized access and usage, providing additional security to the user.
Regional Analysis: Europe is Expected to Dominate the Market
Robotic lawnmowers are widely used in both residential and commercial gardening and lawn maintenance applications throughout Europe. The region's popularity for lawns as an aesthetic and pleasing element in gardens is one of the major drivers of growth in the market. The increased adoption of robotic lawnmowers in countries like the United Kingdom and the Netherlands is expected to fuel market growth even further.
In addition to the factors mentioned earlier, the ownership of independent residential spaces with private lawns and gardens by a large proportion of the European population has also increased the demand for robotic lawnmowers. The market growth is further driven by the growing demand for automation in the commercial sector and increased awareness of the benefits of robotic lawnmowers, such as noise-free operations, time management, and energy conservation.
Moreover, the integration of intelligent sensory controls into robotic lawnmowers, which allows for automated mowing of a given landscape, is expected to have a significant impact on market demand during the forecast period.
Research Methodology
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools.
More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data.
We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market Environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Product Portfolio, New Product Launches, etc.
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to three players)
- SWOT analysis of key players (up to three players)
Competitive Benchmarking
- Benchmarking of key players on the following parameters: product portfolio, geographical reach, regional presence, and strategic alliances
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Recent Developments
- In March 2023, John Deere acquired SparkAI, a US-based startup that develops human-in-the-loop technology to assist robots resolve edge cases in real-time.
- In May 2022, Mammotion launched LUBA, the company's first perimeter wire free robot lawn mower.
