Buttock Augmentation Market Analysis | 2022-2028

Market Insights

The Buttock Augmentation Market was estimated at US$ 879 million in 2021 and is expected to grow at a CAGR of 12.9% during 2022-2028 to reach US$ ~2,095 million in 2028.

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What is buttock augmentation?

Market Dynamics

Factors propelling the market for buttock augmentation include expanding aesthetic awareness among the general population, high social media influence, rising expendable income, and technological improvement in the realm of aesthetics. Furthermore, fat grafting operations have a high success rate, great satisfaction, and low problems, which are projected to drive the market even further. Image/appearance consciousness is growing, as is knowledge of beauty care goods and procedures accessible around the world. When it comes to purchasing cosmetic products, social media plays a significant part in influencing millennial purchasing decisions, and peer recommendations are quite important.

According to Hubspot research from 2019, 71.0% of consumers are more inclined to buy a product or service online if it has been suggested by others. Furthermore, a tiny number of influencers are responsible for the majority of social media referral branding. According to Forbes, 5% of influencers who endorse products or services drive 45% of social influence.

Covid-19 Impact

However, elective treatments such as buttock augmentation were among the most severely affected at the start of the COVID-19 pandemic. Surgical procedures were halted throughout the world. Several cosmetic clinics faced unexpected issues due to a lack of patient visits and decreased profits. Buttock augmentation services are reopening because of the ease of lockdowns in most countries; nonetheless, adhering to stringent procedures has increased the costs for numerous aesthetic professionals. To resume clinics and provide infection control procedures, the International Society of Aesthetic Plastic Surgery has established tight regulations.

Several investments/guidelines in the industry have been directed in recent years, which would boost the overall market. Some of them are:

• The BBC reports that the number of queries and bookings for cosmetic operations has increased throughout the pandemic. For example, according to a June 2020 poll of more than 1,000 customers performed by the American Society of Plastic Surgeons (ASPS), 49% of those who haven't had cosmetic surgery stated they are open to cosmetic or reconstructive therapy soon. Another ASPS study released the same month discovered that 64% of US plastic surgeons saw an increase in telemedicine consultations after COVID-19 went into effect.

Segments Analysis

By Type

The market is further segmented into buttock implants, buttock injections, and others. The buttock implants segment is divided into silicone gel implants and fat grafting. The buttock injections are further segmented into hydrogel butt injections, PMMA butt injections, poly-L-lactic acid, and silicone butt injections. Buttock implants dominated the buttock augmentation market in 2021, accounting for the biggest revenue share. Buttock implants are a surgical procedure in which artificial augmentation material, typically silicone implants, is surgically implanted in the buttock to reshape or enhance its shape.

Buttock lifts, implants, and augmentation with fat grafting are the most popular buttock implant surgeries. The American Society of Aesthetic Plastic Surgery reports that augmentation surgery has surged by 252% in the last decade. Buttock augmentation with fat grafting is the most efficient, popular, and widely used approach because it has a low complication risk, high patient satisfaction, and a shorter recovery period. According to the International Society of Aesthetic Plastic Surgery, around 37,329 buttock augmentation procedures involving fat were performed in 2019.

By End-User Type

The market is segmented into hospitals, aesthetic clinics, and others. In 2021, the hospital segment dominated the market for buttock augmentation. According to the American Society of Plastic Surgeons, about 18 million people got minimally invasive aesthetic operations in the United States in 2018, and the number has been steadily increasing since then. Because medical facilities in many developed and emerging countries are sturdy, they are well supplied with high-end devices and cutting-edge technology. A large number of qualified practitioners in the field of aesthetic operations are associated with hospitals since they provide all of the required facilities to carry out such treatments. Furthermore, consumer preference enters the picture, since individuals feel safe receiving treatments from a known hospital because they have insurance coverage for such therapies. Various specialty hospitals have tie-ups with trusted manufacturers and have tendered for the purchase of innovative aesthetic gadgets, driving segmental expansion in the next years.

However, aesthetic clinics are likely to grow at a rapid pace during the predicted period. Aesthetic clinics are growing in popularity due to their improved service quality, personalized attention to clients, and lower treatment costs than other venues. Aesthetic clinics also offer comprehensive treatment for aesthetic issues involving the skin, hair, body, and face, as well as standard spa and beauty treatments such as waxing and manicures, dentistry, removal of skin tags, warts, freckles, birthmarks, and so on. This is the primary driver of market expansion.

Regional Analysis

The buttock augmentation market is broken down geographically into areas like North America, Europe, Asia-Pacific, and the Rest of the World (RoW). In 2021, North America is anticipated to be the buttock augmentation market's largest region. Because of technical advancements and an increase in the number of people opting for operations engaged in the industry, North America dominated the buttock augmentation market and accounted for the greatest revenue share in 2021. The region has a high aesthetic awareness, and the number of persons choosing cosmetic operations has also increased. Furthermore, the region has the greatest pool of cosmetic professionals in the country, and the region has one of the highest treatment volumes for buttock augmentation procedures, according to figures from the International Society of Aesthetic Plastic Surgery.

Buttock augmentation is predicted to expand at the fastest rate in Asia Pacific during the projection period. This is primarily owing to the region's expanding urbanization. With such a large population in this area, many people are interested in cosmetic enhancement. Furthermore, the region has a large social media presence, which, along with inexpensive treatment costs and high-quality procedure service, is fueling market expansion. In India, around 11,184 surgical buttock augmentation procedures were performed in 2019.

Key Players

The following are the major players in the buttock augmentation market:

• Sientra, Inc.
• POLYTECH Health & Aesthetics,
• Allergan
• Sebbin
• Merz North America, Inc.
• Silimed
• Spectrum Designs Medical
• Implantech

The competitive landscape is bolstered by service quality and experience in performing difficult cosmetic treatments.

• In March 2020, Polytech Health and Aesthetics, for example, announced a large investment and expansion plan to relocate its whole headquarters to a state-of-the-art building near its current location in Dieburg, Germany. This will help the company's objective of boosting implant manufacturing capacity.

The overall competitive landscape has been affected due to these mergers and acquisitions. 

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s buttock augmentation market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

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