Market Insights
A portable media player is a small machine that can store and play digital music and videos, as well as display digital photographs. Portable media players are available in a wide range of shapes and memory sizes. These media players are popular among consumers because they provide high audio-video quality, durability, a large storage capacity, and portability.
The pandemic's outbreak had a positive impact on the portable media player market. As people were forced to stay indoors due to lockdowns, streaming media players such as Apple TV, Amazon, and Netflix experienced rapid growth in many countries. As a result, consumer demand for portable media players increased.
The growing demand for compact devices with high durability is expected to drive the portable media player market's recovery and growth. Also, technological developments are enabling the integration of advanced features such as Wi-Fi, Bluetooth connectivity, and USB. As a result of these factors, the portable media player market is expected to grow at a healthy CAGR of 3.6% during the forecast period.
Segment Analysis
Based on the media type, the market is bifurcated into audio and video. Portable audio player is expected to be the larger segment of the market during the forecast period owing to the early developments in music recording technology and the rise in demand for music playing devices which have been higher than those for video devices. Furthermore, given the rise of OTT platforms and consumers' preference for video entertainment, the video segment is expected to grow significantly during the forecast period.
Based on the distribution channel type, the market is classified as offline and online. Offline channel is likely to remain the dominant segment during the forecast period. Some of the factors behind the popularity of this channel type is that customers get a variety of products from several manufacturers, get to make real-time purchase decisions, and get free demonstrations, and guidance from sales people on the spot. On the other hand, the rising population and increasing number of smartphone users are driving the online distribution channel for portable media players.
In terms of regions, North America is expected to remain the largest market for portable media players over the forecast period. Product market growth in the region is being driven by rising adoption of smart-connecting devices and the growing entertainment and media industry. Asia-Pacific, on the other hand, is expected to grow at the fastest rate during the forecast period due to changing lifestyles, westernisation, and rising disposable income.
Key Players
Most of the companies are deploying various strategies regarding product development & differentiation, pricing, branding, technology, and customized products to gain competitive advantage. The following are some of the key players in the portable media player market:
- Apple Inc.
- Samsung
- Creative Technology Ltd.
- SanDisk Corporation
- Sony Corporation
Research Methodology
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s portable media player market realities and future market possibilities for the forecast period of 2022 to 2027. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Market structure: Overview, industry life cycle analysis, supply chain analysis.
- Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
- Market trend and forecast analysis.
- Market segment trend and forecast.
- Competitive landscape and dynamics: Market share, Product Portfolio, New Product Launches, etc.
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
The portable media player market is segmented into the following categories:
Portable Media Player Market, by Media Type
- Audio (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
- Video (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
Portable Media Player Market, by Distribution Channel Type
- Online (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
- Offline (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
Portable Media Player Market, by Region
- North America (Country Analysis: The USA, Canada, and Mexico)
- Europe (Country Analysis: Germany, France, The UK, Russia, Italy, and Rest of Europe)
- Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
- Rest of the World (Country Analysis: Brazil, Argentina, and Others)
Report Customization Options
With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to three players)
- SWOT analysis of key players (up to three players)
Competitive Benchmarking
- Benchmarking of key players on the following parameters: product portfolio, geographical reach, regional presence, and strategic alliances
Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@Stratviewresearch.com