Polyvinylpyrrolidone Market Growth Analysis

Market Insights

The Polyvinylpyrrolidone Market is expected to grow at a staggering CAGR of 8.2% till 2027. 

What is Polyvinylpyrrolidone?

Polyvinylpyrrolidone is a polymer compound with a long and repeating structure. It is soluble in water and other polar solvents. In dry form, it has a flaky texture and high-water absorption capacity, and it is fatally harmful to aquatic life. It has excellent wetting properties and easily forms films, making it suitable for coating or as a coating additive.

Market Dynamics

Rising demand for polyvinylpyrrolidone in applications such as adhesives, pharmaceuticals, food & beverage, cosmetics, and other applications would drive the growth of the market over the forecast period. The production of shampoos, conditioners, hair sprays, mousses, and hair dyes are likely to increase the demand for the product, propelling the growth of the market during the forecast period. Furthermore, it is estimated that the product's exceptional film-forming, anti-microbial, moisture-holding, and non-allergic capabilities will be the major factors driving the market's expansion in the coming years. Additionally, the product’s demand is likely to increase due to its increasing application in the production of nail polish, lipsticks, skin creams, sunscreen, and mascara.

Covid-19 Impact

COVID-19 had a negative impact on the market. All the applications of polyvinylpyrrolidone were impacted by the COVID-19 pandemic, with the exception of the pharmaceutical sector. Global supply networks were interrupted as a result of the pandemic. Production was impacted by lockdowns in many nations as factories and manufacturing facilities were closed.

Segments Analysis

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories-

By Form Type

• Powder 
• Liquid 

By Application Type

• Pharmaceutical 
• Food and Beverage 
• Cosmetics 
• Adhesives 
• Others 

By Region

• North America 
• Europe 
• Asia-Pacific 
• Rest of the World 

By Form Type

The polyvinylpyrrolidone market is bifurcated into powder and liquid forms. Powder form is gaining traction in the market and is expected to remain the faster-growing form type in the market during the forecast period. Due to its high solubility with water and organic solvents, this form has its key applications in the food & beverage and pharmaceutical industries.

By Application Type

The market is segmented as pharmaceuticals, food & beverage, cosmetics, adhesives, and others. Pharmaceutical application is expected to remain the biggest demand generator for polyvinylpyrrolidone during the forecast period. Rising demand for polyvinylpyrrolidone in the pharmaceuticals industry as a cosolvent, disinfectant for sterilisation, a dispersion stabiliser, and drug solubilizer is anticipated to drive market expansion. The product is used to make a number of drugs which include aspirin, dimethyl tetracycline, dipyridamole, and paracetamol. It is a key component of injections and medications for the eyes. The polymer's use in ophthalmic treatments reduces eye irritation and increases the time that eyes remain open, which will encourage its use in the pharmaceutical industry over the forecast period.

Regional Analysis

In terms of regions, Asia-Pacific is expected to remain the largest and fastest-growing market for polyvinylpyrrolidone during the forecast period. Due to the region's growing pharmaceutical industry, the demand for polyvinylpyrrolidone has been rising in countries such as China, India, and Japan. Polyvinylpyrrolidones are widely used in the pharmaceutical industry in China, which is the world's largest producer of pharmaceutical ingredients, as a secure binder and blood plasma expander. Furthermore, growth in the region's adhesive industry would support the regional market expansion.

Key Players

The following are the key players in the polyvinylpyrrolidone market.

• BASF SE
• ZhangzhouHuafu Chemical Co. Ltd.
• Hangzhou Motto Science & Technology Co. Ltd.
• Shanghai Yuking Water Soluble Material Tech Co. Ltd
• Sigma-Aldrich Co. LLC
• Shanghai Qifuqing Material Technology Co. Ltd.
• Divnova Specialities Pvt. Ltd.
• JH Nanhang Life Sciences Co. Ltd.
• Research Laboratories Pvt. Ltd.
• N. Shashikant & Co.

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s polyvinylpyrrolidone market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

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