• Blog
  • Polyvinylpyrrolidone Market Analysis | 2022-2027

    Polyvinylpyrrolidone Market Analysis | 2022-2027

    Polyvinylpyrrolidone Market Analysis | 2022-2027
    Report code - SR2189 Delivery - 2 Weeks
    Polyvinylpyrrolidone Market Size, Share, Trend, Forecast, Competitive Analysis, and Growth See more...

    Market Insights

    The Polyvinylpyrrolidone Market is expected to grow at a staggering CAGR of 8.2% till 2027. 

    What is Polyvinylpyrrolidone?

    Polyvinylpyrrolidone is a polymer compound with a long and repeating structure. It is soluble in water and other polar solvents. In dry form, it has a flaky texture and high-water absorption capacity, and it is fatally harmful to aquatic life. It has excellent wetting properties and easily forms films, making it suitable for coating or as a coating additive.

    Market Dynamics

    Rising demand for polyvinylpyrrolidone in applications such as adhesives, pharmaceuticals, food & beverage, cosmetics, and other applications would drive the growth of the market over the forecast period. The production of shampoos, conditioners, hair sprays, mousses, and hair dyes are likely to increase the demand for the product, propelling the growth of the market during the forecast period. Furthermore, it is estimated that the product's exceptional film-forming, anti-microbial, moisture-holding, and non-allergic capabilities will be the major factors driving the market's expansion in the coming years. Additionally, the product’s demand is likely to increase due to its increasing application in the production of nail polish, lipsticks, skin creams, sunscreen, and mascara.

    Polyvinylpyrrolidone Market Features

    Market Growth (2022-2027)

    8.2% CAGR

    Base Year of Study


    Trend Period


    Forecast Period



    Covid-19 Impact

    COVID-19 had a negative impact on the market. All the applications of polyvinylpyrrolidone were impacted by the COVID-19 pandemic, with the exception of the pharmaceutical sector. Global supply networks were interrupted as a result of the pandemic. Production was impacted by lockdowns in many nations as factories and manufacturing facilities were closed.

    Segments Analysis

    This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

    The market is segmented into the following categories-

    By Form Type

    • Powder 
    • Liquid 

    By Application Type

    • Pharmaceutical 
    • Food and Beverage 
    • Cosmetics 
    • Adhesives 
    • Others 

    By Region

    • North America 
    • Europe 
    • Asia-Pacific 
    • Rest of the World 

    By Form Type

    The polyvinylpyrrolidone market is bifurcated into powder and liquid forms. Powder form is gaining traction in the market and is expected to remain the fastest-growing form type in the market during the forecast period. Due to its high solubility with water and organic solvents, this form has its key applications in the food & beverage and pharmaceutical industries.

    By Application Type

    The market is segmented as pharmaceuticals, food & beverage, cosmetics, adhesives, and others. Pharmaceutical application is expected to remain the biggest demand generator for polyvinylpyrrolidone during the forecast period. Rising demand for polyvinylpyrrolidone in the pharmaceuticals industry as a cosolvent, disinfectant for sterilization, dispersion stabilizer, and drug solubilizer is anticipated to drive market expansion. The product is used to make a number of drugs which include aspirin, dimethyl tetracycline, dipyridamole, and paracetamol. It is a key component of injections and medications for the eyes. The polymer's use in ophthalmic treatments reduces eye irritation and increases the time that eyes remain open, which will encourage its use in the pharmaceutical industry over the forecast period.

    Regional Analysis

    In terms of regions, Asia-Pacific is expected to remain the largest and fastest-growing market for polyvinylpyrrolidone during the forecast period. Due to the region's growing pharmaceutical industry, the demand for polyvinylpyrrolidone has been rising in countries such as China, India, and Japan. Polyvinylpyrrolidones are widely used in the pharmaceutical industry in China, which is the world's largest producer of pharmaceutical ingredients, as a secure binder and blood plasma expander. Furthermore, growth in the region's adhesive industry would support the regional market expansion.

    Want to know which region offers the best growth opportunities? Register Here

    Key Players

    The following are the key players in the polyvinylpyrrolidone market:

    • BASF SE
    • Zhangzhou Huafu Chemical Co. Ltd.
    • Hangzhou Motto Science & Technology Co. Ltd.
    • Shanghai Yuking Water Soluble Material Tech Co. Ltd
    • Sigma-Aldrich Co. LLC
    • Shanghai Qifuqing Material Technology Co. Ltd.
    • Divnova Specialities Pvt. Ltd.
    • JH Nanhang Life Sciences Co. Ltd.
    • Research Laboratories Pvt. Ltd.
    • N. Shashikant & Co.

    Research Methodology

    This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s polyvinylpyrrolidone market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

    What Deliverables Will You Get in this Report?

    Key questions this report answers

    Relevant contents in the report

    How big is the sales opportunity?

    In-depth Analysis of the Polyvinylpyrrolidone Market

    How lucrative is the future?

    Market forecast and trend data and emerging trends

    Which regions offer the best sales opportunities?

    Global, regional, and country-level historical data and forecasts

    Which are the most attractive market segments?

    Market segment analysis and Forecast

    Which are the top players and their market positioning?

    Competitive landscape analysis, Market share analysis

    How complex is the business environment?

    Porter’s five forces analysis, PEST analysis, Life cycle analysis

    What are the factors affecting the market?

    Drivers & challenges

    Will I get the information on my specific requirement?

    10% free customization

    Report Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview Research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com

    Frequently Asked Questions (FAQs)

    The polyvinylpyrrolidone market is estimated to grow at a CAGR of 8.2% by 2027.

    The polyvinylpyrrolidone market is driven by the rising demand for the product from various end-use industries and the increasing application of the product due to its exceptional properties.

    Asia-Pacific is estimated to remain dominant in the polyvinylpyrrolidone market in the foreseen future on account of the increasing demand for the product from the growing end-use industries of the region.

    Asia-Pacific is expected to remain the fastest-growing market for polyvinylpyrrolidone in the foreseeable future, owing to the rising demand for the product in key economies such as China, India, and Japan, as well as the region's growing adhesive industry.

    Pharmaceutical application is expected to remain dominant in the polyvinylpyrrolidone market during the forecast period due to the rising demand for polyvinylpyrrolidone in the pharmaceutical industry as a cosolvent, disinfectant for sterilization, dispersion stabilizer, and drug solubilizer.

    BASF SE, Zhangzhou Huafu Chemical Co. Ltd., Hangzhou Motto Science & Technology Co. Ltd., Shanghai Yuking Water Soluble Material Tech Co. Ltd., Sigma-Aldrich Co. LLC, Shanghai Qifuqing Material Technology Co. Ltd., Divnova Specialities Pvt. Ltd., JH Nanhang Life Sciences Co. Ltd., Research Laboratories Pvt. Ltd., and N Shashikant & Co are the leading players in the polyvinylpyrrolidone market.

    The market is studied from 2016 - 2027.


      Why are We Class Apart?

      Advanced Materials Offer Next Growth Wave

      We Specialize in Composites & other Materials Market Research

      >60% of the First Buyers Come Back to Us

      >95% Client Satisfaction Ratio, the Industry's Highest

      Clients Across the Value Chain

      Track the Latest Trends in Advanced Materials

      Know High Growth Opportunities