Polyvinylpyrrolidone Market Analysis | 2022-2027

Market Insights

The polyvinylpyrrolidone market was estimated at USD 3.1 billion in 2024 and is likely to grow at a CAGR of 6.50% during 2025-2030 to reach USD 4.55 billion in 2030.

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Market Dynamics

Introduction

Polyvinylpyrrolidone is a polymer compound with a long and repeating structure. It is soluble in water and other polar solvents. In dry form, it has a flaky texture and high-water absorption capacity, and it is fatally harmful to aquatic life. It has excellent wetting properties and easily forms films, making it suitable for coating or as a coating additive.

COVID-19 Impact

COVID-19 had a negative impact on the market. All the applications of polyvinylpyrrolidone were impacted by the COVID-19 pandemic, except the pharmaceutical sector. Global supply networks were interrupted as a result of the pandemic. Production was impacted by lockdowns in many nations as factories and manufacturing facilities were closed.

Market Drivers

Rising demand for polyvinylpyrrolidone in applications such as adhesives, pharmaceuticals, food & beverage, cosmetics, and other applications would drive the growth of the market over the forecast period. The production of shampoos, conditioners, hair sprays, mousses, and hair dyes is likely to increase the demand for the product, propelling the growth of the market during the forecast period.

Furthermore, it is estimated that the product's exceptional film-forming, anti-microbial, moisture-holding, and non-allergic capabilities will be the major factors driving the market's expansion in the coming years. Additionally, the product’s demand is likely to increase due to its increasing application in the production of nail polish, lipsticks, skin creams, sunscreen, and mascara.

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Key Players

The following are the key players in the polyvinylpyrrolidone market (arranged alphabetically):

• BASF SE
• Divnova Specialities Pvt. Ltd.
• Hangzhou Motto Science & Technology Co. Ltd.
• JH Nanhang Life Sciences Co. Ltd.
• N. Shashikant & Co.
• Research Laboratories Pvt. Ltd.
• Shanghai Qifuqing Material Technology Co. Ltd.
• Shanghai Yuking Water Soluble Material Tech Co. Ltd
• Sigma-Aldrich Co. LLC
• Zhangzhou Huafu Chemical Co. Ltd.

Note: The above list does not necessarily include all the top players in the market.

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Segments Analysis

By Form Type

“Powder form type is expected to remain the fastest-growing form type in the market during the forecast period.”

The market is segmented into powder and liquid forms. Powder form is gaining traction in the market and is expected to remain the fastest-growing form type in the market during the forecast period. Due to its high solubility with water and organic solvents, this form has key applications in the food & beverage and pharmaceutical industries.

By Application Type

“Pharmaceutical application type is expected to remain the biggest demand generator for polyvinylpyrrolidone during the forecast period.”

The market is segmented as pharmaceuticals, food & beverage, cosmetics, adhesives, and others. Pharmaceutical application is expected to remain the biggest demand generator for polyvinylpyrrolidone during the forecast period. Rising demand for polyvinylpyrrolidone in the pharmaceuticals industry as a cosolvent, disinfectant for sterilization, dispersion stabilizer, and drug solubilizer is anticipated to drive market expansion.

The product is used to make a number of drugs which include aspirin, dimethyl tetracycline, dipyridamole, and paracetamol. It is a key component of injections and medications for the eyes. The polymer's use in ophthalmic treatments reduces eye irritation and increases the time that eyes remain open, which will encourage its use in the pharmaceutical industry over the forecast period.

Regional Insights

“Asia-Pacific is expected to remain the largest and fastest-growing market for polyvinylpyrrolidone during the forecast period.”

The market is broken down geographically into areas, namely North America, Europe, Asia-Pacific, and the Rest of the World (RoW). In terms of regions, Asia-Pacific is expected to remain the largest and fastest-growing market for polyvinylpyrrolidone during the forecast period. Due to the region's growing pharmaceutical industry, the demand for polyvinylpyrrolidone has been rising in countries such as China, India, and Japan.

Polyvinylpyrrolidones are widely used in the pharmaceutical industry in China, which is the world's largest producer of pharmaceutical ingredients, as a secure binder and blood plasma expander. Furthermore, growth in the region's adhesive industry would support the regional market expansion.

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Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s polyvinylpyrrolidone market realities and future market possibilities for the forecast period of 2025 to 2030. After a continuous interest in our polyvinylpyrrolidone market report from the industry stakeholders, we have tried to further accentuate our research scope to the polyvinylpyrrolidone market to provide the most crystal-clear picture of the market. The report segments and analyses the market in the most detailed manner to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Service portfolio, New Product Launches, etc.
• COVID-19 impact and its recovery curve
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors

Market Segmentation

This report studies the market, covering a period of 12 years of trends and forecasts. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The polyvinylpyrrolidone market is segmented into the following categories:

By Form Type

• Powder
• Liquid

By Application Type

• Pharmaceutical
• Food and Beverage
• Cosmetics
• Adhesives
• Others

By Region

• North America (Country Analysis: the USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research:

Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.