Traffic Marking Coatings Market Report

Market Highlights

Traffic marking coatings are used to maintain a safe, orderly, and efficient flow of traffic. They are frequently used on roads, highways, travel lanes, loading zones, and parking spots. Because it quickly cures, conventional paint is suitable for marking both in public and private spaces. They also come in a variety of colors, each of which represents a different purpose.

With the introduction of a stricter code of conduct mandated by governments, there has been a decline in the demand for coatings. Furthermore, along with the disruption of the supply chain, the outbreak of the Pandemic compelled the decision makers to shift their focus entirely on health infrastructure slightly slackening the investments in road infrastructure. As a result of that, the demand for traffic marking coatings plummeted by over 9% in the year 2020.

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However, investment in road infrastructure remains the top priority of the leading countries, especially the developing economies. Overall, it is anticipated that the traffic marking coatings market to grow at a decent CAGR of 3.8% during the forecast period to reach a value of US$ 1,385 Million in 2027. Along with new road construction, repair & maintenance is another key demand generator. High impacts and severe weather conditions are always hazards for roads, highways, and bridges. Therefore, it is necessary to regularly maintain the traffic marking lines and sign labels. Also, an increase in the investment in smart street marking systems to promote road safety is creating new business opportunities. 

Market Segments' Analysis

Based on the resin type, the market is bifurcated into Acrylics, Alkyds, Epoxy, and Polyester. Acrylics remain the most preferred coating materials for traffic marking solutions in the foreseen future. Quick-drying technology is used in all-acrylic formulations to create durable, long-lasting traffic paints. They are also made to offer superior latex and paint stability. Other resins such as alkyds, dry up slowly and lack the hydrolytic stability or weatherability required for traffic marking. High solids latexes and styrene acrylic compounds with drying aids are also utilized.

Based on the technology type, the market is segmented into Solvent-Borne Coatings and Water-Borne Coatings. Solvent-Borne coatings remain the leading technology in traffic marking solutions. Solvent-borne pavement marking coatings are frequently employed on international highways. Due to its quick drying time, while maintaining a good mix between performance, cost, and simplicity of application, it continues to be the preferred marking technology in lower conditions.

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Based on the application type, the market is segmented into Roads & Highways, Airport Marking, Parking lots, and Others. Among these application types, roads & highways are the biggest users of traffic marking coatings. The growing demand for water-borne thermoplastic coatings for protecting the retro-reflectivity markings on roads and parking spaces/lots is one of the prime factors driving the market. Furthermore, increasing demand for waterproof coatings from multiple application areas including airports, malls, parking lots of malls, shopping centers, housing societies, etc., is also expected to drive the market growth.

In terms of regions, North America is expected to remain the largest market for traffic marking coatings over the forecast period. In addition to that, the region is likely to witness healthy market growth in the coming years. The increased construction of residential and commercial infrastructure is helping to promote the use of traffic road marking paints. The existence of a substantial base of coatings and paint manufacturing is also projected to support regional prosperity. The traffic road marking coatings market expansion will be aided by strict traffic regulations.

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Key Players

Traffic marking remains one of the key industries that all the key coatings suppliers are targeting today. The following are some of the key players in the traffic marking coatings market:

• Ennis-Flint
• The Sherwin Williams Company
• Geveko Markings
• 3M
• Swarco AG

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s Traffic Marking Coatings market realities and future market possibilities for the forecast period of 2022 to 2027. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis.
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Market trend and forecast analysis.
• Market segment trend and forecast.
• Competitive landscape and dynamics: Market share, Application portfolio, New Application Launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

The traffic marking coatings market is segmented into the following categories:

Traffic Marking Coatings Market, by Resin Type

• Acrylics (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Alkyd (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Epoxy (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Polyester (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Traffic Marking Coatings Market, by Technology Type

• Solvent-Borne Coatings (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Water-Borne Coatings (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Traffic Marking Coatings Market, by Application Type

• Roads & Highways (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Airport Marking (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Parking Lot (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and Rest of the World)

Traffic Marking Coatings Market, by Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, Russia, Italy, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Argentina, and Others)

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Application portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@Stratviewresearch.com