Market Insights
Window film is a thin laminate film that is installed on the interior or exterior of glass surfaces in automobiles, boats, and homes and buildings. Window films are mainly used to address issues inherent in glazing. Heat and glare reduction, thermal insulation, UV filtration, safety and security, and decoration are some of the applications of window film.
With the sudden outbreak of the pandemic, the window films market shrank. The majority of its end-use application industries experienced supply chain disruption, cash flow constraints, and production facility shutdowns. As a result of these factors, the demand for window films in end-use industries decreased.
Growing concerns regarding reducing carbon footprint and increasing safety and security concerns among consumers are expected to drive the window films market recovery and growth. In addition, the demand for window films in the automotive and construction industries is gradually returning. As a result of these factors, the window films market is expected to grow at a promising CAGR of 5.1% during the forecast period.
Key Players
Most of the companies are deploying various strategies regarding product development & differentiation, pricing, branding, technology, and customized products to gain competitive advantage. The following are some of the key players in the market:
- Eastman Chemical Company
- 3M
- Avery Dennison Corporation
- Saint-Gobain
- LINTEC Corporation.
Segment Analysis
By Product Type
The market is segmented as UV blocking films, decorative films, safety and security films, privacy films, insulating films, and others. UV blocking films are expected to be the largest segment during the forecast period. The segment's growth can be attributed to the increasing use of UV blocking films in residential and commercial applications to protect the interiors of buildings while also adding aesthetic value. Furthermore, the rising cost of energy and the need to reduce power consumption are expected to drive the demand for UV blocking films in the coming years.
By End-User Industry Type
The market is segmented as automotive, building and construction, marine, and others. Among these, the automotive segment is expected to capture the major share of the window films market during the forecast period. Because of stringent environmental regulations, the trend toward manufacturing lightweight vehicle components is on the rise, which is expected to boost the demand for window films. Safety and security window films are used in automotive applications to prevent damage from flying shards and to provide UV ray protection.
Regional Analysis
Asia-Pacific is expected to remain the largest region in the market for window films over the forecast period. The growth of the region’s market is likely to be led by China and India. Furthermore, rising construction activities in the industrial and construction sectors, increasing household income levels, paired with rising urbanization is expected to propel the demand for window films in the region. On the other hand, North America is expected to register significant growth during the forecast period.
The market is segmented into the following categories:
By Product Type
- UV Blocking Films
- Decorative Films
- Safety and Security Films
- Privacy Films
- Insulating Films
- Others
By End-User Industry Type
- Automotive
- Building and Construction
- Marine
- Others
By Region
- North America
- Europe
- Asia-Pacific
- Rest of the World
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Report – Features
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Market Segmentation
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3
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Regions Covered
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4
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Countries/Sub-Regions Covered
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17
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No. of Figures & Tables
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>130
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Company Profiles
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5
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Research Methodology
This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s window films market realities and future market possibilities for the forecast period of 2022 to 2027. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
Report Features
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market. The following are the key features of the report:
- Structure: Overview, industry life cycle and supply chain analysis.
- Environment analysis: Growth drivers and constraints, Porter’s five forces and SWOT analysis.
- Trends and forecast analysis.
- Segment trends and forecast.
- Competitive landscape and dynamics: Market share, Product Portfolio, New Product Launches, etc.
- Attractive market segments and associated growth opportunities.
- Emerging trends.
- Strategic growth opportunities for the existing and new players.
- Key success factors.
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Window Films Market Features
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Market Growth (2022-2027)
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5.1% CAGR
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Base Year of Study
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2021
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Trend Period
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2016-2020
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Forecast Period
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2022-2027
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Segments Covered
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By Product Type (UV blocking films, decorative films, safety and security films, privacy films, insulating films, and others)
By End-User Industry Type (automotive, building and construction, marine, and others)
Region (North America, Europe, Asia-Pacific, and Rest of the World)
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Top Companies in 2022
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- Eastman Chemical Company
- 3M
- Avery Dennison Corporation
- Saint-Gobain
- LINTEC Corporation.
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Dominant Region
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Asia-Pacific is expected to remain the largest region in the market for window films over the forecast period.
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Report Customization Options
Stratview Research offers one of the following free customization options to our respectable clients:
Company Profiling
- Detailed profiling of additional market players (up to three players)
- SWOT analysis of key players (up to three players)
Competitive Benchmarking
- Benchmarking of key players on the following parameters: product portfolio, geographical reach, regional presence, and strategic alliances
Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@Stratviewresearch.com
