Water Softener Market Growth Analysis

Market Highlights

The Water Softener Market is likely to witness an impressive CAGR of 8.6% during the forecast period.

What is a water softener?

Water softeners reduce calcium and magnesium levels by filtering water through resin or zeolite, a bead-like substance covered in positively charged sodium ions. As hard liquid can damage boilers, pipes, and electronic appliances such as washing machines and geysers due to limescale, a water softener is a unit that eliminates the hardness of liquid. Ion exchange processes are used in water softeners to remove calcium and magnesium minerals.

Market Drivers

Increasing use of hard water in residential buildings is expected to boost the market growth. Furthermore, the growing acceptance of the product in industrial applications such as food processing, chemical, textile, and refineries is likely to drive the growth of the market during the forecast period. 

Segments Analysis

By Product Type

Based on the product type, the market is segmented as salt-based and salt-free. The salt-based product segment is expected to experience higher growth in the market during the forecast period due to its low price, higher efficiency in reducing scale formation in boilers, tanks, and pipes, and easy availability. Furthermore, the growing industrial sector will drive the demand for water softeners over the forecast period.

By Capacity Type

The market is segmented into 32,000 grains, 40,000 grains, 64,000 grains, 80,000 grains, 96,000 grains, 110,000 grains, 120,000 grains, 210,000 grains, 300,000 grains, 450,000 grains, 600,000 grains, 900,000 grains, and >1,200,000 grains. The 32,000 grains segment is estimated to account for the major share of the market during the forecast period. The segment's growth is driven by increasing awareness of the harmful effects of hard water, which has increased the installation of treatment systems in the residential sector, boosting the product demand. These systems are effective in limiting excessive calcium and magnesium by removing unwanted ingredients and impurities that make water hard and unsafe to use, which will drive the water softener market growth over the forecast period.

Regional Analysis

In terms of regions, Asia-Pacific led by South Korea, Japan, India, and China is estimated to be the leading region in the market for water softeners during the forecast period. The region's growth is driven by rising consumer awareness of health concerns related to unsafe liquids, which is expected to significantly boost the product demand in the region. Furthermore, as municipal corporations in countries such as India and China do not treat hard water effectively due to infrastructure constraints, residential consumers have begun to choose point-of-entry equipment such as softeners, which is driving the water softener market growth in the Asia-Pacific region.

Key Players

The following are some of the key players in the water softener market:

• Culligan International Company
• Kinetico UK Ltd
• NuvoH2O
• The 3M Company
• US Water System, Inc.
• Ecowater System, LLC
• Ion Exchange (India) Limited
• Hague Quality Water
• Harvey Water Softener
• Pelican Water System
• Canature Environment Products Co., Ltd.

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

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Company Profiling

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Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

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