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  • Video on Demand Market Growth Analysis | 2022-2028

    Video on Demand Market Growth Analysis | 2022-2028

    Video on Demand Market Growth Analysis | 2022-2028
    Report code - SR1841 Delivery - 2 Weeks
    Video on Demand Market Size, Share, Trend, Forecast, & Industry Analysis: 2022-20 See more...

    Market Insights

    The video on demand market was estimated to grow from USD 64.39 billion in 2021 to USD 176.55 billion by 2028 at a CAGR of over 15.5% during 2022-28.

    Video on Demand Market Size

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    What is Video on demand?

    Video on demand is referred to as a technology which is used in delivering video content, such as television movies and shows directly to individual customers for immediate viewing, irrespective of broadcast schedules. Video on demand comprises of free and paid programs from cable companies, and satellite TV as well as streaming services on the internet.

    Video on Demand Market Features

    Market Size in 2028

    USD 176.55 billion

    Market Size in 2021

    USD 64.39 billion

    Market Growth (2022-2028)

    CAGR of 15.5%

    Base Year of Study

    2021

    Trend Period

    2016-2020

    Forecast Period

    2022-2028

    Segments Covered

    By Business Model (Subscription-based, Advertising-based, Transaction-Based, Others),

    By Type (Internet Protocol Television (IPTV), Over-The-Top (OTT), Pay Television (Pay-TV)),

    By End-Use (Media, Entertainment, and Gaming, Travel and Hospitality, Education, Others),

    By Region (North America, Europe, Asia Pacific, Middle East, and Africa. Rest of the world).

    Dominant Region

    Asia Pacific held the highest market share in 2021.

    COVID-19 Impact

    The COVID-19 pandemic has positively influenced the video on demand sector. The ongoing COVID 19 pandemic has led to the lockdown in all over the world. This lockdown has boosted the demand for video-on-demand as the people were stuck in their home which resulted in a lot of people spending their time on world streaming entertainment more than before.

    Key Players

    The key players operating in the market are-

    Market Drivers

    The market is driven by a host of factors, some of which are noted below:

    • Surging adoption of mobile devices for watching online content and various benefits offered by video on demand platforms such as connectivity, convenience, variety, cost, personalized content, and others..
    • Increasing adoption of mobile TV and multi-screen services for content
    • Rising online users worldwide offers several opportunities to the market players.

    Video on Demand Market snapshot

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    Segment Analysis

    Business Model Type

    The market has been classified into subscription-based, advertising-based, transaction-based, and others. Under these, the subscription-based segment held a significant market share in 2021. The subscription-based monetization model is requires fixed payment for a defined period. Subscription Video on Demand (SVoD) provides an easy opt-in and opt-out option to the viewers, thereby augments the segment growth in the coming years.

    Regional Analysis

    The Asia Pacific held a significant market share in 2021 and is projected to grow at a robust CAGR in the coming years. The region is a high potential market with culturally & economically diversified users who have different content consumption patterns and payment demands. China and Japan are the two major countries contributing significantly to the VoD market.

    Video on Demand Market by region

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    Segmentation

    This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

    The Market is segmented into the following categories. 

    By Business Model

    • Subscription-based
    • Advertising-based
    • Transaction-Based

    By Type

    • Internet Protocol Television (IPTV)
    • Over-The-Top (OTT)
    • Pay Television (Pay-TV)

      By End-Use

    • Media
    • Entertainment
    • Gaming
    • Travel and Hospitality
    • Education

    By Region

    • North America (Country: The USA, Canada, and Mexico)
    • Europe (Country: Germany, France, The UK, Russia, and the Rest of Europe)
    • Asia-Pacific (Country: Japan, China, India, and the Rest of Asia-Pacific)
    • Rest of the World (Country: Brazil, Saudi Arabia, and Others).

    Video on Demand Market Segmenattaion

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    Report Features

    This report provides intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the dynamics and will enable strategic decision making for the existing players as well as those willing to enter the market.

    Report – Features

    Market Segmentation

    4

    Regions Covered

    4

    Countries/Sub-Regions Covered

    16

    No. of Figures & Tables

    >140

    Company Profiles

    10

     

    The following are the key features of the report:

    • Overview, industry life cycle & supply chain analysis
    • Environment analysis: Growth drivers and constraints, Porter’s five forces & SWOT analysis
    • Trend and forecast analysis
    • Segment trend and forecast
    • Competitive landscape and dynamics: Market share, product portfolio, Technology launches, etc.
    • Attractive segments and associated growth opportunities
    • Emerging trends
    • Strategic growth opportunities for the existing and new players
    • Key success factors.

    Target Audience

    The target audience of Video on Demand Market includes-

    • Video on Demand companies
    • Video on Demand distributors
    • BFSI companies
    • Government organizations

    Critical Questions Answered in the Report

    • What are the key trends in the market?
    • How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
    • What is the impact of COVID-19 on market?
    • What are the key strategies adopted by the major vendors to lead in the market?
    • What is the market share of the top vendors?

    Research Methodology

    • This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.
    • More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data.
    • We conducted more than 10 detailed primary interviews with the companies across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

    Customization Option

    Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to 3 players)
    • SWOT analysis of key players (up to 3 players)

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Technology portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and  others, please send your inquiry at sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    Video on demand is referred to as a technology which is used in delivering video content, such as television movies and shows directly to individual customers for immediate viewing, irrespective of broadcast schedules. Video on demand comprises of free and paid programs from cable companies, and satellite TV as well as streaming services on the internet.

    The market is projected to grow at a CAGR of over 15.5% during the forecast period.

    The market is projected to grow USD 176.55 billion by 2028 during the forecast period.

    The key players operating in the market are Amazon.com Inc. (Amazon Prime Video) (US), Apple Inc. (US), Netflix Inc. (US), Hulu LLC (US), Warner Media LLC (AT&T Inc.) (US), Zee Entertainment Enterprises Limited (ZEE5) (India), The Walt Disney Company (Disney+) (US), Popcornflix LLC (US), Novi Digital Entertainment Private Limited (Hotstar) (India), and Comcast Xfinity (US).

    The target audience of market includes video on demand companies, video on demand distributors, BFSI companies, Government organizations.

    Asia Pacific market held a significant market share in 2021 and is projected to grow at a robust CAGR in the coming years.

    Surging adoption of mobile devices for watching online content and various benefits offered by video on demand platforms such as connectivity, convenience, variety, cost, personalized content, and others are expected to boost the industry growth in the coming years. Increasing adoption of mobile TV and multi-screen services for content viewing as well as rising online users worldwide offers several opportunities to the market players.

    The study period of this marketing report is 2016 2028.