Video on Demand Market Growth Analysis | 2022-2028

Market Insights

The video on demand market was estimated to grow from USD 64.39 billion in 2021 to USD 176.55 billion by 2028 at a CAGR of over 15.5% during 2022-28.

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What is Video on demand?

Video on demand is referred to as a technology which is used in delivering video content, such as television movies and shows directly to individual customers for immediate viewing, irrespective of broadcast schedules. Video on demand comprises of free and paid programs from cable companies, and satellite TV as well as streaming services on the internet.

COVID-19 Impact

The COVID-19 pandemic has positively influenced the video on demand sector. The ongoing COVID 19 pandemic has led to the lockdown in all over the world. This lockdown has boosted the demand for video-on-demand as the people were stuck in their home which resulted in a lot of people spending their time on world streaming entertainment more than before.

Key Players

The key players operating in the market are-

• Amazon.com Inc. (Amazon Prime Video) (US)
• Warner Media LLC (AT&T Inc.) (US)
• Apple Inc. (US)
• Netflix Inc. (US)
• Hulu LLC (US)
• Zee Entertainment Enterprises Limited (ZEE5) (India)
• The Walt Disney Company (Disney+) (US)
• Popcornflix LLC (US)
• Novi Digital Entertainment Private Limited (Hotstar) (India)
• Comcast Xfinity (US).

Market Drivers

The market is driven by a host of factors, some of which are noted below:

• Surging adoption of mobile devices for watching online content and various benefits offered by video on demand platforms such as connectivity, convenience, variety, cost, personalized content, and others..
• Increasing adoption of mobile TV and multi-screen services for content
• Rising online users worldwide offers several opportunities to the market players.

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Segment Analysis

Business Model Type

The market has been classified into subscription-based, advertising-based, transaction-based, and others. Under these, the subscription-based segment held a significant market share in 2021. The subscription-based monetization model is requires fixed payment for a defined period. Subscription Video on Demand (SVoD) provides an easy opt-in and opt-out option to the viewers, thereby augments the segment growth in the coming years.

Regional Analysis

The Asia Pacific held a significant market share in 2021 and is projected to grow at a robust CAGR in the coming years. The region is a high potential market with culturally & economically diversified users who have different content consumption patterns and payment demands. China and Japan are the two major countries contributing significantly to the VoD market.

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Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The Market is segmented into the following categories. 

By Business Model

• Subscription-based
• Advertising-based
• Transaction-Based

By Type

• Internet Protocol Television (IPTV)
• Over-The-Top (OTT)
• Pay Television (Pay-TV)

  By End-Use

• Media
• Entertainment
• Gaming
• Travel and Hospitality
• Education

By Region

• North America (Country: The USA, Canada, and Mexico)
• Europe (Country: Germany, France, The UK, Russia, and the Rest of Europe)
• Asia-Pacific (Country: Japan, China, India, and the Rest of Asia-Pacific)
• Rest of the World (Country: Brazil, Saudi Arabia, and Others).

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Report Features

This report provides intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the dynamics and will enable strategic decision making for the existing players as well as those willing to enter the market.

The following are the key features of the report:

• Overview, industry life cycle & supply chain analysis
• Environment analysis: Growth drivers and constraints, Porter’s five forces & SWOT analysis
• Trend and forecast analysis
• Segment trend and forecast
• Competitive landscape and dynamics: Market share, product portfolio, Technology launches, etc.
• Attractive segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors.

Target Audience

The target audience of Video on Demand Market includes-

• Video on Demand companies
• Video on Demand distributors
• BFSI companies
• Government organizations

Critical Questions Answered in the Report

• What are the key trends in the market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

Research Methodology

• This report offers high-quality insights and is the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.
• More than 1,000 authenticated secondary sources, such as company annual reports, fact book, press release, journals, investor presentation, white papers, patents, and articles have been leveraged to gather the data.
• We conducted more than 10 detailed primary interviews with the companies across the value chain in all four regions and with industry experts to obtain both the qualitative and quantitative insights.

Customization Option

Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Technology portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and  others, please send your inquiry at sales@stratviewresearch.com.