Bra Market Report
Bra Market Trends, Dynamics & Market Insights See less
Bra Market Trends, Dynamics & Market Insights
Bra Market, By Material (Cotton, Chiffon, Silk, Satin, Polyester), By Type (Sports Bra, Nursing Bra, Multi-Way Bra, Adhesive or Stick-On Bra, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Online Stores, Others) and Region - COVID-19 Impact Analysis and Forecast to 2026.
This market research report provides in-depth information on trends, dynamics, revenue opportunities, competitive landscape, and recent developments in the global bra market. The historic years considered for the study are 2016-2019, the base year is 2020, the estimated year is 2021, and the forecast period is 2022-2026.
Bra Market, By Material (Cotton, Chiffon, Silk, Satin, Polyester), By Type (Sports Bra, Nursing Bra, Multi-Way Bra, Adhesive or Stick-On Bra, Others), By Distribution Channel (Supermarkets/Hypermarkets, Specialist Retailers, Online Stores, Others) and Region ...
The Bra Market is projected to grow from USD 20.8 billion in 2020 to USD 28.7 billion by 2026 at a CAGR of over 5.6% during the forecast period.
A bra is a form-fitting inner-wear that is designed to support or cover the wearer's breasts. It is generally used by women. Bras are designed for a variety of purposes, which includes making cleavage, or enhancing a women's breast size, for other design, stylish, or more practical considerations. Modern innerwear is made up of diverse fabrics and designs available in the market.
Key players operating in the bra market are-
The bra market is witnessing significant growth and is likely to grow substantially in the coming years. Leading producers are mainly focused on current trends and the needs of customers. Increasing awareness about personal care and different styles, vogue designs, celebrity endorsements, comfortable attire, fashionable designs, variety of fabric choices, rise in disposable income, the online presence of top brands, distribution channels, and fashion occasions are some of the key factors augmenting the market growth in the coming years.
By distribution channel, the bra market has been classified into supermarkets/hypermarkets, specialist retailers, online stores, and others. Under these, the specialist retailers segment accounted for a significant market share in 2020. The segment growth is mainly driven by the evolving retail industry, which is marked by the emergence of many specialist retail stores. Comfort and convenience are widely becoming important to customers because of their hectic lifestyles and work schedules, thus bolstering the segment growth.
By region, the market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to the large presence of major bra players as well as the growing demand for luxurious and delicate brassiere. Also, rising purchasing power and growing working population boost the bra demand, which, in turn, spurs the regional market growth.
The COVID-19 outbreak negatively affected the growth of the bra market. Due to the COVID-19 outbreak, the demand for bras has declined. Also, the closure of textile and other stores in the lockdown period impacts inconsistent growth of the bra market at a global level. The lockdown has impacted manpower and resource availability, which has affected the scale of production in the bra industry.
Here is the list of the group of customers that the bra market hopes to have the greatest opportunity to convert-
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The bra market is expected to witness an impressive growth of 5.6% CAGR in the coming years.
L Brands Inc. (US), Hanesbrands Inc. (US), The Phillipps-Van Heusen Corporation (US), Berkshire Hathaway Inc. (Fruit of the Loom) (US), Wacoal (Japan), Jockey International, Inc. (US), Groupe Chantelle (France), Triumph International (India), and Wolf Lingerie Limited (Hong Kong) are among the key players in the bra market.
The bra market size is expected to reach USD 28.7 billion in the foreseeable future.
The specialist retailers segment accounted for a significant share in the bra market in 2020.
North America is expected to grow at a significant CAGR in the bra market in the next five years.
Bra distributors, Bra suppliers, Bra manufacturers, Logistics organizations, Government bodies are the target audience in the bra market.