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    Bra Market Report

    Bra Market Report
    Report code - SR1572 Delivery - 2 Weeks
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    Bra Market Trends, Dynamics & Market Insights
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    Market Insights

    The Bra Market is projected to grow from USD 20.8 billion in 2020 to USD 28.7 billion by 2026 at a CAGR of over 5.6% during the forecast period.

    Figure: Bra Market Size, 2020-2026 (USD Billion)


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    What is a bra?

    A bra is a form-fitting inner-wear that is designed to support or cover the wearer's breasts. It is generally used by women. Bras are designed for a variety of purposes, which includes making cleavage, or enhancing a women's breast size, for other design, stylish, or more practical considerations. Modern innerwear is made up of diverse fabrics and designs available in the market.

    Key Players

    Key players operating in the bra market are-

    • L Brands Inc. (US)
    • Hanesbrands Inc. (US)
    • The Phillipps-Van Heusen Corporation (US)
    • Berkshire Hathaway Inc. (Fruit of the Loom) (US)
    • Wacoal (Japan)
    • Jockey International, Inc. (US)
    • Groupe Chantelle (France)
    • Triumph International (India)
    • Wolf Lingerie Limited (Hong Kong).

    Market Dynamics

    The bra market is witnessing significant growth and is likely to grow substantially in the coming years. Leading producers are mainly focused on current trends and the needs of customers. Increasing awareness about personal care and different styles, vogue designs, celebrity endorsements, comfortable attire, fashionable designs, variety of fabric choices, rise in disposable income, the online presence of top brands, distribution channels, and fashion occasions are some of the key factors augmenting the market growth in the coming years.

    Segments' Analysis

    Distribution Channel Trends

    By distribution channel, the bra market has been classified into supermarkets/hypermarkets, specialist retailers, online stores, and others. Under these, the specialist retailers segment accounted for a significant market share in 2020. The segment growth is mainly driven by the evolving retail industry, which is marked by the emergence of many specialist retail stores. Comfort and convenience are widely becoming important to customers because of their hectic lifestyles and work schedules, thus bolstering the segment growth.

    Regional Trends

    By region, the market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to the large presence of major bra players as well as the growing demand for luxurious and delicate brassiere. Also, rising purchasing power and growing working population boost the bra demand, which, in turn, spurs the regional market growth.

    COVID-19 Impact on Bra Market

    The COVID-19 outbreak negatively affected the growth of the bra market. Due to the COVID-19 outbreak, the demand for bras has declined. Also, the closure of textile and other stores in the lockdown period impacts inconsistent growth of the bra market at a global level. The lockdown has impacted manpower and resource availability, which has affected the scale of production in the bra industry.

    Critical Questions Answered in the Report

    • What are the key trends in the bra market?
    • How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
    • What is the impact of COVID-19 on the bra market?
    • What are the key strategies adopted by the major vendors to lead in the bra market?
    • What is the market share of the top vendors?

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    Target Audience

    Here is the list of the group of customers that the bra market hopes to have the greatest opportunity to convert-

    • Bra distributors
    • Bra suppliers
    • Bra manufacturers
    • Logistics organizations
    • Government bodies

    Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    The bra market is expected to witness an impressive growth of 5.6% CAGR in the coming years.

    L Brands Inc. (US), Hanesbrands Inc. (US), The Phillipps-Van Heusen Corporation (US), Berkshire Hathaway Inc. (Fruit of the Loom) (US), Wacoal (Japan), Jockey International, Inc. (US), Groupe Chantelle (France), Triumph International (India), and Wolf Lingerie Limited (Hong Kong) are among the key players in the bra market.

    The bra market size is expected to reach USD 28.7 billion in the foreseeable future.

    The specialist retailers segment accounted for a significant share in the bra market in 2020.

    North America is expected to grow at a significant CAGR in the bra market in the next five years.

    Bra distributors, Bra suppliers, Bra manufacturers, Logistics organizations, Government bodies are the target audience in the bra market.