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    Bra Market Report

    Bra Market Report
    Report code - SR1572 Delivery - 2 Weeks
    Bra Market Size, Share, Trend, Forecast, & Competitive Analysis: 2022-2028
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    Market Insights

    The Bra Market is projected to grow from USD 22 billion in 2021 to USD 32.07 billion by 2028 at a CAGR of over 5.49% during the forecast period of 2022-2028.

    Bra Market Size

    What is a bra?

    A bra is a form-fitting innerwear that is designed to support or cover the wearer's breasts. It is generally used by women. Bras are designed for a variety of purposes, which includes making cleavage, or enhancing a women's breast size, for other design, stylish, or more practical considerations. Modern innerwear is made up of diverse fabrics and designs available in the market.

    Market Dynamics

    The bra market is witnessing significant growth and is likely to grow substantially in the coming years. Leading producers are mainly focused on current trends and the needs of customers. Increasing awareness about personal care and different styles, vogue designs, celebrity endorsements, comfortable attire, fashionable designs, variety of fabric choices, rise in disposable income, the online presence of top brands, distribution channels, and fashion occasions are some of the key factors augmenting the market growth in the coming years.

    COVID-19 Impact on Bra Market

    The COVID-19 outbreak negatively affected the growth of the bra market. Due to the COVID-19 outbreak, the demand for bras has declined. Also, the closure of textile and other stores in the lockdown period impacts inconsistent growth of the bra market at a global level. The lockdown has impacted manpower and resource availability, which has affected the scale of production in the bra industry.

    Bra Market Snapshot

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    Key Players

    Key players operating in the bra market are-

    • L Brands Inc. (US)
    • Hanesbrands Inc. (US)
    • The Phillipps-Van Heusen Corporation (US)
    • Berkshire Hathaway Inc. (Fruit of the Loom) (US)
    • Wacoal (Japan)
    • Jockey International, Inc. (US)
    • Groupe Chantelle (France)
    • Triumph International (India)
    • Wolf Lingerie Limited (Hong Kong).

    Target Audience

    Here is the list of the group of customers that the bra market hopes to have the greatest opportunity to convert-

    • Bra distributors
    • Bra suppliers
    • Bra manufacturers
    • Logistics organizations
    • Government bodies

    Segment Analysis

    Distribution Channel Trends

    By distribution channel, the bra market has been classified into supermarkets/hypermarkets, specialist retailers, online stores, and others. Under these, the specialist retailers segment accounted for a significant market share in 2021. The segment growth is mainly driven by the evolving retail industry, which is marked by the emergence of many specialist retail stores. Comfort and convenience are widely becoming important to customers because of their hectic lifestyles and work schedules, thus bolstering the segment growth.

    Regional Trends

    By region, the market in North America accounted for a significant market share in 2021 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to the large presence of major bra players as well as the growing demand for luxurious and delicate brassiere. Also, rising purchasing power and growing working population boost the bra demand, which, in turn, spurs the regional market growth.

    Market Segmentation

    Report Feature

    Market Segmentation


    Regions Covered


    Countries/Subregions Covered


    Figures & Tables


    Company Profile



    The market is segmented in the following ways:

    By Material Type

    • Cotton
    • Chiffon
    • Silk
    • Satin
    • Polyester

    By Type

    • Sports Bra
    • Nursing Bra
    • Multi-Way Bra
    • Adhesive or Stick-On Bra
    • Others

    By Distribution Channel Type

    • Supermarkets/Hypermarkets
    • Specialist Retailers
    • Online Stores
    • Others

    By Region:

    • North America
    • Europe
    • Asia-Pacific
    • Middle East & Africa
    • South America

    Research Methodology

    For calculating the market size, our analysts follow either Top-Bottom or Bottom-Top approach or both, depending upon the complexity or availability of the data points. Our reports offer high-quality insights and are the outcome of detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools. We leverage multitude of authenticated secondary sources, such as company annual reports, government sources, trade associations, journals, investor presentation, white papers, and articles to gather the data. More than 10 detailed primary interviews with the market players across the value chain in all four regions and industry experts are usually executed to obtain both qualitative and quantitative insights.

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision making for the existing market players as well as those willing to enter the market.

    The following are the key features of the report:

    • Market structure: Overview, industry life cycle analysis, supply chain analysis.
    • Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
    • Market trend and forecast analysis.
    • Market segment trend and forecast.
    • Competitive landscape and dynamics: Market share, product portfolio, product launches, etc.
    • Attractive market segments and associated growth opportunities.
    • Emerging trends.
    • Strategic growth opportunities for the existing and new players.
    • Key success factors.

    Report Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to 3 players)
    • SWOT analysis of key players (up to 3 players)

    Competitive Benchmarking

    • Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

    Custom Research: Stratview research offers custom research services across the sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    The bra market is expected to witness an impressive growth of 5.49% CAGR in the coming years.

    L Brands Inc. (US), Hanesbrands Inc. (US), The Phillipps-Van Heusen Corporation (US), Berkshire Hathaway Inc. (Fruit of the Loom) (US), Wacoal (Japan), Jockey International, Inc. (US), Groupe Chantelle (France), Triumph International (India), and Wolf Lingerie Limited (Hong Kong) are among the key players in the bra market.

    The bra market size is expected to reach USD 30.07 billion in 2028.

    The specialist retailers segment accounted for a significant share in the bra market in 2021.

    North America is expected to grow at a significant CAGR in the bra market in the next five years.

    Bra distributors, Bra suppliers, Bra manufacturers, Logistics organizations, Government bodies are the target audience in the bra market.