Immune Health Supplements Market Analysis | 2022-2028

Market Insights

The Immune Health Supplements Market was valued at US$ 61.6 Billion in 2021 and is projected to reach US$ 130.92 Billion by 2028, registering a CAGR of 11.34% during the forecast period.

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What are immune health supplements?

Immune health supplements are vital for the management of several chronic conditions such as malabsorption, diabetes, constipation, obesity, and indigestion. It also helps to improve appetite and food intake, maintain a healthy lifestyle, lower the risk of nutrient deficiencies, and other health conditions.

Key Players

Key players operating in the immune health supplements market are-

• Amway Corp (US)
• Bayer AG (Germany)
• NOW Foods (US)
• Koninklijke DSM N.V. (Netherlands)
• The Himalayan Drug Company (India)
• Glanbia, Plc (Ireland)
• NutriGold Inc. (US)

Market Dynamics

The growth of immune health supplements is majorly propelled by consumer know-how regarding their daily health issues, coupled with a rise in the popularity of wellness trends. Also, the preference for personalized nutrition is one of the key market trends, which is likely to boost market growth. The trend for personalized nutrition is rising, mainly among individuals with gut-related medical conditions, where generic treatment is not effective. The launch of various immune health supplement products is anticipated to bolster the industry growth during the forecast period.

COVID-19 Impact

The COVID-19 outbreak positively influenced the growth of the immune health supplements market. Rising cases of coronavirus across the globe put a heavy strain on the healthcare sector. The COVID-19 pandemic has increased the demand for immune health supplements as people are consuming these products to prevent the transmission of coronavirus around the globe. Hence, several manufacturers are trying to develop new products to keep up with the high demand, thus boosting market growth.

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Segment Analysis

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market. 

The immune health supplements market is segmented into the following categories-

By Type

• Vitamins & Minerals
• Herbal/Botanical Extracts
• Amino Acids
• Probiotics
• Omega-3 Fatty Acids

By Form Type

• Soft Gels
• Tablets
• Powder
• Liquid

By Source Type

• Animal-Based
• Plant-Based

By Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, Spain, the UK, and the Rest of Europe)
• Asia-Pacific (Country Analysis: India, China, Japan, and the Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, The UAE, and Others)

Product Trends

The market has been classified into vitamins & minerals, herbal/botanical extracts, amino acids, probiotics, and omega-3 fatty acids. Vitamins & Minerals occupied the major market share of more than 60% in 2021. Vitamins are among the most vital nutrients which are required to strengthen the immune system. Vitamin D is a fat-soluble nutrient, important for the health and proper functioning of the immune system whereas Vitamin C supports the functions of various immune cells, and improves the ability to protect against infections, which further boosts segment growth.

Form Trends

The market is segmented as soft gels, tablets, powder, and liquid. The tablets segment owned a major market share of more than 30% in 2021.

Regional Analysis

Asia-Pacific is expected to remain the largest market and is estimated to witness the fastest CAGR of nearly 10% during the forecast period. This is mainly attributed to favorable government initiatives and the increasing prevalence of various chronic diseases such as diabetes, GI tract infections, etc. Also, rising purchasing power has eventually boosted the growth of the health supplement industry, which further proliferates regional growth. North America is also likely to offer favorable growth opportunities and it held a revenue share of more than 35% in 2021.

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Target Audience

Here is the list of the group of customers that the immune health supplements market hopes to have the greatest opportunity to convert-

• Distributors
• Suppliers
• Manufacturers
• Logistics organizations
• Government bodies 

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What deliverables will you get in this report?

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

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