Incontinence Products Market Growth Analysis

Market Insights

The Incontinence Products Market was valued at US$ 24.28 Billion in 2021 and is projected to reach US$ 41.61 Billion by 2028, registering a CAGR of 7.95% during the forecast period.

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What is incontinence?

Incontinence is the lack of voluntary control over one’s bodily functions of urination or defecation. It is a state where there is a loss of voluntary control over the urinary bladder muscles or rectal incontinence. In incontinence, there is the involuntary or accidental release of the contents from the urinary bladder, known as urinary incontinence, or over the rectal muscle (bowel or flatulence) called rectal incontinence.

Key Players

Key players operating in the incontinence products market are-

• Becton
• Dickinson
• Company (C R Bard Inc.) (US)
• Cardinal Health (US)
• Coloplast Ltd (India)
• Kimberly Clark (US)
• Abena AS (Denmark)
• Hollister Incorporated (US)
• ConvaTec Inc. (UK)
• First Quality Enterprises Inc. (US)
• HARTMANN USA Inc. (US)
• Medline Industries Inc. (US)

Market Dynamics

The growth of the incontinence products market is primarily driven by:

• Strong growth in focus toward preventing hospital-acquired infections (HAIs).
• Rapid developments in nonwoven & woven production technology.
• Betterment in healthcare infrastructure and services across developing countries are some of the key factors boosting the industry growth.
• A rise in health awareness.
• Surge in disposable income.
• Significant rise in the geriatric population further augments the market growth.
• The threat of substitutes and the growing popularity of less-invasive surgeries are expected to hinder the growth of the disposable incontinence products market.

Segment Analysis

By Type

The market has been classified into protective garments, urine bags, and urinary catheters. The urine bag segment accounted for a substantial market share in 2021. The urine bag is further categorized into a leg urine bag and bedside urine bag. The segment growth is mainly attributed to the increasing awareness about personalized care and hygiene. Moreover, there is a rising number of people suffering from renal diseases. Also, several small companies are manufacturing leg urine bags and making them easily available for use, which further bolsters the segment growth.

Regional Analysis

The market in Asia-Pacific accounted for the largest share in 2021 and is projected to continue its dominance during the review period. This is mainly attributed to the strong prevalence of incontinence cases, rising urban cities, a large base of geriatric population, and high hospitalization rates, and favorable government initiatives. Moreover, countries such as China, Japan, South Korea, and Australia, were observed to possess higher awareness regarding health and hygiene, which is likely to reinforce growth prospects over the review period, further proliferating the regional growth.

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Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories. 

By Type

• Protective Garments [Disposable Adult Diaper, Disposable Under Pads, Disposable Pull Up Pants, Others]
• Urine Bag [Leg Urine Bag, Bedside Urine Bag]
• Urinary Catheter [Indwelling (Foley) Catheter, Intermittent Catheter, External Catheter]

By Application Type

• Chronic Kidney Failure
• Benign Prostatic Hyperplasia
• Bladder Cancer
• Kidney Stone
• Others

By Region

• North America
• Asia-Pacific
• Europe 
• Rest of the World

COVID-19 Impact

The COVID-19 outbreak positively influenced the growth of the incontinence products market. As per the National Center for Biotechnology Information (NCBI), the impact of SARS-CoV-2 is associated with a rise in urinary frequency leading to a rising incidence rate of incontinence. Due to the ongoing pandemic, most women with urinary incontinence are diagnosed based on symptoms reported in a virtual consultation and managed effectively. This has also contributed to the growing demand for incontinence products. Moreover, the growing number of hospitalizations during the COVID-19 pandemic further augments the demand for disposable incontinence products.

Critical questions answered in the report-

• What are the key trends in the market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

Target Audience

Here is the list of the group of customers that the incontinence products market hopes to have the greatest opportunity to convert-

• Distributors
• Suppliers
• Manufacturers
• Logistics organizations
• Government bodies

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

The following are the key features of the report:

• Overview, industry life cycle analysis, supply chain analysis.
• Environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
• Trend and forecast analysis.
• Segment trend and forecast.
• Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
• Attractive market segments and associated growth opportunities.
• Emerging trends.
• Strategic growth opportunities for the existing and new players.
• Key success factors.

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s market realities and future market possibilities for the forecast period of 2022 to 2028.

The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.

The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. 

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. 

We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Customization

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.