Liquid Eye Liner Market Report

Market Insights

The Liquid Eye-Liner market is projected to grow from USD xx million in 2020 to USD xx million by 2026 at a CAGR of around 5.2% during the forecast period.

Figure: Liquid Eye-Liner Market Size, 2020-2026 (USD Million)

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What is liquid eyeliner?

Liquid eyeliner is defined as an opaque liquid that sometimes comes in a very small bottle and is applied with atiny low sharp-tipped brush. It creates a clean and precise line. The eyeliner is employed to make sharp, winged eyeliner.

Key Players

Key players operating in the Liquid Eye-Liner market are-

• Maybelline(US)
• Estee Lauder(US)
• Dior(France)
• L'OREAL(France)
• CHANEL(France)
• KATE(Japan)
• MaxFactor(US)
• BobbiBrown(US)
• LANCOME(France)
• SHISEIDO(Japan)
• Missha(Korea)
• ShuUemura(Japan)
• ZOTOS ACCENT(Japan)
• KissMe(Japan)
• EtudeHouse(Korea)
• Kanebo(Japan)
• Benefit(France)
• Make up Forever(France).

Market Dynamics

The growth of the liquid eye-liner market is driven by the increasing use of liquid eye-liners to improve personal appearance. Eye makeup makes the eyes appear more prominent and appealing. Growing personal care and cosmetics industry across geographies with rising spending on makeup products are likely to drive the growth of the global liquid eye-liner market at a significant rate during the review period. In addition to this, the rising demand for natural products based on liquid eye-liners is likely to create lucrative opportunities for the players operating in the global market in the coming years.

Segments' Analysis

Distribution Channel Trends

By Distribution Channel, the liquid eye-liner market has been bifurcated into online and offline. Under these, the online segment accounted for the largest market share in 2020 and is projected to register significant growth during the review period. The segment growth can be attributed to easy product availability and convenience.

Regional Trends

By region, the market in Asia-Pacific accounted for the largest market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is primarily attributed to the rapidly growing personal care and cosmetics industry with increasing spending on cosmetics by millennials in developing countries particularly India and China. The market growth in the North American region is expected to be driven by the established presence of the personal care and cosmetics industry and key market players such as MaxFactor(US) and BobbiBrown(US).

COVID-19 Impact on Liquid Eye-Liner Market

The outbreak of the COVID-19 virus has affected the growth of the liquid eye-liner market significantly. Stringent lockdown measures and restricted movement of people affected the production and product supply for a short period and thus, affected the market growth.

Critical Questions Answered in the Report

• What are the key trends in the Liquid Eye-Liner market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the Liquid Eye-Liner market?
• What are the key strategies adopted by the major vendors to lead in the global Liquid Eye-Liner market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the liquid eye-liner market hopes to have the greatest opportunity to convert-

• Liquid eye-liner distributors
• Liquid eye-liner suppliers
• Liquid eye-liner manufacturers
• Logistics organizations
• Government bodies

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