Moisturizing Lotion Market Report

Market Insights

The Moisturizing Lotion Market is estimated to grow from USD xx million in 2020 to USD xx million by 2026 at a healthy CAGR of 4.6% during the forecast period.

Figure: Moisturizing Lotion Market Size, 2020-2026 (USD Million)

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What are moisturizing lotions?

Moisturizing lotions are low viscosity liquids, which help to keep the skin moisturized or hydrated. One uses lotions for medical, protective, or cosmetic purposes. These lotions help in treating dry skin and prevent it from drying out again. It holds water in the stratum corneum which is the outermost layer of the skin.

Key Players

Key players operating in the moisturizing lotion market are-

• Unilever PLC (UK)
• L'Oréal (France)
• Johnson & Johnson (US)
• Avon (UK)
• Cavinkare (India)
• Cetaphil (US)
• Shiseido Company (Japan)
• Clarins (France)
• The Estee Lauder Companies Inc. (France)
• Beiersdorf AG (Germany).

Market Dynamics

The busy lifestyle and environmental factors affect the health of the skin in a way which it is not able to grasp the moisture. While a moisturizing lotion helps to keep the skin hydrated and elastic by encouraging cell turnover and preserving moisture, which boosts the product demand. Various skincare factors have increased the demand for moisturizing lotions. In addition, a rise in awareness of skin hygiene among men and women further augments the market growth. These lotions can be used for oily, dry, and normal skin.

Segments' Analysis

Application Trends

Based on application, the market has been classified into men, women, and babies. The women segment accounted for a substantial market share in 2020. This is mainly attributed to the growing skincare consciousness among the household and working women population. Also, the skincare problems such as dryness and rashness further create a surge in the demand for moisturizing lotion among women, which proliferates the segment growth.

Regional Trends

The market in the Asia Pacific accounted for the largest share in 2020 and is projected to continue its dominance during the review period. This is mainly ascribed to strong skincare and cosmetic product demand from the developing economies of China, India, and many other Southeast Asian countries. Moreover, improved living standards, growing disposable income, coupled with rising awareness among all age groups about better skincare, further bolsters the regional growth.

COVID-19 Impact on Moisturizing Lotion Market

The COVID-19 outbreak moderately affected the growth of the moisturizing lotion market. Due to stringent lockdown and social distance norms across geographies, the work from home policies has been applied. Thus, most of the people are stuck in their homes. Most of them are focusing on giving time for themselves and are nurturing self-care activities, which can positively influence the market growth amid the pandemic.

• What are the key trends in the moisturizing lotion market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the moisturizing lotion market?
• What are the key strategies adopted by the major vendors to lead in the moisturizing lotion market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the moisturizing lotion market hopes to have the greatest opportunity to convert-

• Moisturizing Lotion distributors
• Moisturizing Lotion suppliers
• Moisturizing Lotion manufacturers
• Skincare companies
• Cosmetic companies

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