Oral Hygiene Products Market Analysis | 2022-2028

Market Insights

"The oral hygiene products market was valued at USD 47.1 billion in 2021 and is projected to reach USD 59.03 billion by 2028, registering a CAGR of 3.24% during the forecast period."

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What is oral hygiene?

Oral hygiene is defined as the practice of keeping one's mouth clean and free of disease by regular brushing of the teeth and cleaning between the teeth. Oral hygiene products are designed to freshen the breath, cleanse the oral cavity, and maintain good oral hygiene. Oral hygiene products enable the prevention of dental disease and bad breath.

Key Players

Key players operating in the oral hygiene products market are:

• Dentsply (US)
• Ivoclar Vivadent AG (Liechtenstein)
• Danaher Corporation (US)
• Colgate-Palmolive Company (US)
• 3M (US)
• GC Corporation (Japan)
• The Procter & Gamble Company (US)
• Unilever plc (UK)
• ARM &HAMMER (US)
• Comvita (New Zealand)
• LG Household & Health Care (South Korea)
• LUSH (UK)
• Church & Dwight Co., Inc. (US).

Market Dynamics

The growth of the oral hygiene products market is primarily driven by growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and the easy availability of teeth whitening OTC products. Furthermore, rising concerns about dental aesthetics are likely to drive the growth of oral hygiene products at a significant rate during the review period. In addition to this, rising demand for new product development is likely to create lucrative opportunities for the players operating in the global market in the coming years.

COVID-19 Impact

The outbreak of the COVID-19 virus has positively influenced the teeth whitening products industry. Stringent lockdown measures and restricted movement of people have led to a rising focus on personal hygiene and home-based dental aesthetics. The ongoing pandemic has turned a spotlight on dental surgeons, along with other healthcare staff, as they are at the greatest risk of contracting and transmitting COVID-19.

Opportunities:

The Oral Hygiene Products Market considers the existence of different types of growth opportunities that are propelled by the world's growing awareness of oral health and the increasingly lifted levels of disposable incomes and the well as by the population of older persons. The opportunities to offer growth in as well as in places such as Asia Pacific, Latin America, and the Middle East are provided by the fact that the expenditure on healthcare is growing there, and the concerns about medical aesthetics are high. Premiumization, driven by products that are innovative and unique like smart toothbrushes and apparatuses that help in personalized oral health care solutions, is liked by consumers. The dental tourism growth in emerging economies is projected to likely drive market growth. Through the creation of items with responsible and eco-friendly packaging materials, companies can lower their CO2 emissions and catch the attention of earthly people.

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Segment Analysis

By Type

"The toothpaste segment accounted for the largest market share."

The market has been bifurcated into toothbrush, toothpaste, tooth whiteners, and others. Under these, the toothpaste segment accounted for a revenue share of more than 20% in 2021 and is projected to register significant growth during the review period. This is mainly attributed to its quick result and affordable price.

Regional Insights

"Asia-Pacific accounted for the largest market share."

The market in Asia-Pacific accounted for a revenue share of more than 35% in 2021 and is projected to grow at a significant CAGR during the assessment period. The segment growth is primarily attributed to the growing inclination toward cosmetic dentistry in the region. The market growth in the Asia-Pacific region is expected to be driven by growing healthcare expenditure and increasing awareness of dental aesthetics among millennials and adults.

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Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

What deliverables will you get in this report?

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The market is segmented into the following categories:

By Type

• Toothbrush
• Toothpaste
• Tooth Whiteners
• Others

By Application Type 

• Children
• Adults

By Region

• North America
• Asia-Pacific
• Europe
• Rest of the World

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.