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    Oral Hygiene Products Market Report Analysis

    Oral Hygiene Products Market Report Analysis
    Report code - SR1425 Delivery - 2 Weeks
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    Oral Hygiene Products Market Size, Share, Growth, Forecast, & Industry Analysis
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    Market Insights

    The Oral Hygiene Products market was estimated to grow from USD 47.1 billion in 2021 to USD 59.03 billion by 2028 at a CAGR of around 4.8% during the forecast period.

    Oral Hygiene Products Market Size

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    What is oral hygiene?

    Oral hygiene is defined as the practice of keeping one's mouth clean and free of disease by regular brushing of the teeth and cleaning between the teeth. Oral hygiene products are designed to freshen the breath, cleanse the oral cavity, and maintain good oral hygiene. Oral hygiene products enable the prevention of dental disease and bad breath.

    Key Players

    Key players operating in the oral hygiene products market are-

    • Dentsply (US)
    • Ivoclar Vivadent AG (Liechtenstein)
    • Danaher Corporation (US)
    • Colgate-Palmolive Company (US)
    • 3M (US)
    • GC Corporation (Japan)
    • The Procter & Gamble Company (US)
    • Unilever plc (UK)
    • ARM &HAMMER (US)
    • Comvita (New Zealand)
    • LG Household & Health Care (South Korea)
    • LUSH (UK)
    • Church & Dwight Co., Inc. (US).

    Market Dynamics

    The growth of the oral hygiene products market is primarily driven by growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and the easy availability of teeth whitening OTC products. Furthermore, rising concerns about dental aesthetics are likely to drive the growth of oral hygiene products at a significant rate during the review period. In addition to this, rising demand for new product development is likely to create lucrative opportunities for the players operating in the global market in the coming years.

    Segment Analysis

    By Type

    The oral hygiene products market has been bifurcated into toothbrush, toothpaste, tooth whiteners, and others. Under these, the toothpaste segment accounted for a revenue share of more than 24.5% in 2021 and is projected to register significant growth during the review period. This is mainly attributed to due to its quick result and affordable price.

    By Region

    The market in Asia-Pacific accounted for a revenue share of more than 39.3% in 2021 and is projected to grow at a significant CAGR during the assessment period. The segment growth is primarily attributed to the growing inclination toward cosmetic dentistry in the region. The market growth in the Asia-Pacific region is expected to be driven by growing healthcare expenditure and increasing awareness of dental aesthetics among millennials and adults.

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    Market Segmentation

    This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

    Report – Features

    Market Segmentation

    3

    Regions Covered

    4

    Countries/Sub-Regions Covered

    14

    No. of Figures & Tables

    >150

    Company Profiles

    13

     

    The market is segmented into the following categories. 

    By Type

    • Toothbrush
    • Toothpaste
    • Tooth Whiteners
    • Others

    By Application Type 

    • Children
    • Adults

    By Region

    • North America
    • Asia-Pacific
    • Europe
    • Rest of the World

    COVID-19 Impact

    The outbreak of the COVID-19 virus has positively influenced the teeth whitening products industry. Stringent lockdown measures and restricted movement of people have led to a rising focus on personal hygiene and home-based dental aesthetics. The ongoing pandemic has turned a spotlight on dental surgeons, along with other healthcare staff, as they are at the greatest risk of contracting and transmitting COVID-19.

    Critical Questions Answered in the Report

    • What are the key trends in the market?
    • How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
    • What is the impact of COVID-19 on the market?
    • What are the key strategies adopted by the major vendors to lead in the market?
    • What is the market share of the top vendors?

    Target Audience

    Here is the list of the group of customers that the oral hygiene products market hopes to have the greatest opportunity to convert-

    • Distributors
    • Suppliers
    • Manufacturers
    • Logistics organizations
    • Government bodies

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

    • Overview, industry life cycle analysis, supply chain analysis.
    • Environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis.
    • Trend and forecast analysis.
    • Segment trend and forecast.
    • Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc.
    • Attractive market segments and associated growth opportunities.
    • Emerging trends.
    • Strategic growth opportunities for the existing and new players.
    • Key success factors.

    Oral Hygiene Products Market Features

    Market Size in 2028

    USD 59.03 billion

    Market Size in 2021

    USD 47.1 billion

    Market Growth (2022-2028)

    3.24% CAGR

    Base Year of Study

    2021

    Trend Period

    2016-2020

    Forecast Period

    2022-2028

    Segments Covered

    By Type (Toothbrush, Toothpaste, Tooth Whiteners, Others), 

    By Application (Children, Adults), and

    By Region (North America, APAC, Europe, and the Rest of the World).

    Top Companies in 2022

    • Dentsply (US)
    • Ivoclar Vivadent AG (Liechtenstein)
    • Danaher Corporation (US)
    • Colgate-Palmolive Company (US)
    • 3M (US)
    • GC Corporation (Japan)
    • The Procter & Gamble Company (US)
    • Unilever plc (UK)
    • ARM &HAMMER (US)
    • Comvita (New Zealand)
    • LG Household & Health Care (South Korea)
    • LUSH (UK)
    • Church & Dwight Co., Inc. (US).

    Dominant Region

    Asia-Pacific accounted for a revenue share of >39.3% in 2021.

    Research Methodology

    This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s market realities and future market possibilities for the forecast period of 2022 to 2028.

    The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market.

    The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. 

    More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. 

    We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

    Report Customization

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

    Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    Oral hygiene is defined as the practice of keeping one's mouth clean and free of disease by regular brushing of the teeth and cleaning between the teeth. Oral hygiene products are designed to freshen the breath, cleanse the oral cavity, and maintain good oral hygiene. Oral hygiene products enable the prevention of dental disease and bad breath.

    The oral hygiene products market was estimated to grow from USD 47.1 billion in 2021 to USD 59.03 billion by 2028.

    The oral hygiene products market is expected to witness an impressive growth of 3.24% CAGR in the coming years.

    Dentsply (US), Ivoclar Vivadent AG (Liechtenstein), Danaher Corporation (US), Colgate-Palmolive Company (US), 3M (US), GC Corporation (Japan), The Procter & Gamble Company (US), Unilever plc (UK), ARM &HAMMER (US), Comvita (New Zealand), LG Household & Health Care (South Korea), LUSH (UK), Church & Dwight Co., Inc. (US).

    Asia-Pacific accounted for a revenue share of >39.3% in 2021.

    The growth of the oral hygiene products market is primarily driven by growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and the easy availability of teeth whitening OTC products. Furthermore, rising concerns about dental aesthetics are likely to drive the growth of oral hygiene products at a significant rate during the review period. In addition to this, rising demand for new product development is likely to create lucrative opportunities for the players operating in the global market in the coming years.

    The toothpaste segment accounted for a revenue share of >24.5% in 2021.

    By Type (Toothbrush, Toothpaste, Tooth Whiteners, Others), Application (Children, Adults), and Region - COVID-19 Impact Analysis and Forecast to 2028.

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