Perms And Relaxants Market Report

Market Insights

"The global perms and relaxants market is projected to grow from USD 1.04 billion in 2020 to USD 1.19 billion by 2026 at a CAGR of around 3.1% during the forecast period.

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What are perms and relaxants?

Perms are applied to straight hair to introduce curls to the hair. This process involves the usage of chemicals along with rods and rollers. The hair takes the shape of the rod when the chemical is applied and then they are neutralized. Perms involve the use of ammonium thioglycolate which is also called Theo or thiol. Relaxer is used for permanent hair straightening. The hair relaxer stretches the natural curl pattern or tightly curled hair depending on the strength and the timing of the chemical.

Drivers

The growth of the perms and relaxants market is primarily driven by a rising preference for hairstyling coupled with changing lifestyles and growing urbanization. Furthermore, the increasing influence of celebrities on hairstyles is one of the key factors likely to drive the growth of perms and relaxants at a significant rate during the review period. In addition to this, strong product demand in developing countries is likely to create lucrative opportunities for the players operating in the global market in the coming years.

COVID-19 Impact

The outbreak of the COVID-19 virus has affected the beauty and cosmetics industry significantly. Stringent lockdown measures and restricted movement of people affected the product demand and supply for a short period of time.

Segments' Analysis

Application Trends

"The supermarkets/hypermarkets segment accounted for the largest market share."

By application, the perms and relaxants market has been bifurcated into supermarkets/hypermarkets, convenience stores, specialist retailers, online stores, and others. Under these, the supermarkets/hypermarkets segment accounted for the largest market share in 2020 and is projected to register significant growth during the review period.

Regional Insights

"Asia-Pacific accounted for the largest market share."

By region, the market in Asia-Pacific accounted for the largest market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The segment growth is primarily attributed to the growing inclination toward hairstyling among millennials coupled with rising per capita disposable income in developing countries, particularly China and India. The market growth in the North American region is expected to be driven by high product demand coupled with the presence of key market players such as The Procter & Gamble Company (US) and Coty Inc. (US).

Key Players

Key players operating in the perms and relaxants market are

• Unilever plc (UK)
• The Procter & Gamble Company (US)
• L'Oréal S.A. (France)
• JOTOCO Corp. (Philippines)
• Henkel AG & Co. KGaA (Germany)
• Makarizo International (Indonesia)
• Coty Inc. (US).

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

What deliverables will you get in this report?

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s perms and relaxants market? realities and future market possibilities for the forecast period of 2021 to 2026. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com