Variable Data Printing Market Report
Variable Data Printing Market, By Label Type (Release Liner Labels, Linerless Labels), By Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), By End-Use (Food & Beverages, Consumer Durables, Pharmaceuticals, Home & Personal Care, Retail, Others) and Region - COVID-19 Impact Analysis and Forecast to 2026.
This market research report provides in-depth information on trends, dynamics, revenue opportunities, competitive landscape, and recent developments in the global variable data printing market. The historic years considered for the study are 2016-2019, the base year is 2020, the estimated year is 2021, and the forecast period is 2022-2026.
Variable Data Printing Market, By Label Type (Release Liner Labels, Linerless Labels), By Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), By End-Use (Food & Beverages, Consumer Durables, Pharmaceuticals, Home & Personal Care, Retail, Others) and Region - ...
Impact of COVID-19 on Variable Data Printing Market
Covid-19 has impacted the market dynamics, competition, and global supply chain. The revenues have gone down in 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition.
Note: The summary below might not have included insights on covid impact since we have large number of reports.
The Variable Data Printing Market is projected to grow from USD 21.6 billion in 2020 to USD 50.6 billion by 2026 at a CAGR of over 15.5% during the forecast period.
Variable data printing also referred to as variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as images, graphics, and texts can be transformed from one printed piece to other. It is a method or technique which uses software to change the output of digital printing with unique information from a spreadsheet or database.
Key players operating in the variable data printing market are-
The growing applications from the food & beverages and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost the market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts the industry growth during the forecast timeline.
By end-use, the variable data printing market has been classified into food & beverages, consumer durables, pharmaceuticals, home & personal care, retail, and others. Under these, the food & beverages segment accounted for a significant market share in 2020. This is mainly attributed to the rising demand of consumer awareness about packed food trends, product ingredients, and the surge in the consumption of healthy food has resulted in a surge in the demand for the food & beverage sector in the variable data printing market, thus bolstering the segment growth.
By region, the market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to a strong presence of players who are constantly investing in improving technologies in the region. The U.S. is a key contributor as it hosts the majority of the leading companies operating in the global variable data printing market. A steady focus on direct marketing campaigns and investments in customer engagement analytics across healthcare, retail, and electronics & electrical industries, further proliferates regional growth.
The COVID-19 outbreak negatively affected the growth of the variable data printing market. The pandemic significantly affected consumer durables, home & personal care, and retail, thus affecting the product demand in these sectors. Also, supply chain disruption and restriction on interstate transportation further hinder the growth of the market.
Here is the list of the group of customers that the variable data printing market hopes to have the greatest opportunity to convert-
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The variable data printing market is expected to witness an impressive growth of 15.5% CAGR in the coming years.
HP Inc. (US), Canon, Inc. (Japan), 3M (US), Xerox Corporation (US), RR Donnelley & Sons Com-pany (US), Mondi PLC (UK), Avery Dennison Corporation (US), Quad/Graphics, Inc. (US), Cen-veo, Inc. (US), and Ws Packaging Group, Inc. (US) are among the key players in the variable data printing market.
The variable data printing market size is expected to reach USD 50.6 billion in the foreseeable future.
The food & beverages segment accounted for a significant share in the variable data printing market in 2020.
North America is expected to grow at a significant CAGR in the variable data printing market in the coming years.
Variable Data Printing distributors, Variable Data Printing suppliers, Variable Data Printing manufacturers, Logistics organizations, Government bodies are the target audience in the variable data printing market.