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Variable Data Printing Market | 2021-2026
Variable Data Printing Market Growth, Trends, Dynamics & Market Insights: 2021-2026
Variable Data Printing Market by Label Type (Release Liner Labels, Linerless Labels), Printing Technology (Thermal Transfer, Direct Thermal, Electrophotography, Inkjet), End-Use (Food & Beverages, Consumer Durables, Pharmaceuticals, Home & Personal Care, Retail, Others) and Region (North America [The USA, Canada, and Mexico], Europe [Germany, France, The UK, and Rest of Europe], Asia-Pacific [China, Japan, India, and Rest of Asia-Pacific], and Rest of the World [Brazil, Argentina, and Others]).
"The global variable data printing market was valued at USD 21.6 billion in 2020 and is projected to reach USD 50.6 billion by 2026, registering a CAGR of 15.5% during the forecast period."
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Variable data printing also referred to as variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as images, graphics, and texts can be transformed from one printed piece to another. It is a method or technique which uses software to change the output of digital printing with unique information from a spreadsheet or database.
The growing applications from the food & beverage and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and the strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts industry growth during the forecast timeline.The COVID-19 outbreak negatively affected the growth of the variable data printing market. The pandemic significantly affected consumer durables, home & personal care, and retail, thus affecting product demand in these sectors. Also, supply chain disruption and restrictions on interstate transportation further hinder the growth of the market.
Key players operating in the variable data printing market are:
Note: The above list does not necessarily include all the top players in the market.
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"The food & beverage segment accounted for the largest market share."
The variable data printing market has been classified into food & beverages, consumer durables, pharmaceuticals, home & personal care, retail, and others. Under these, the food & beverage segment accounted for a significant market share in 2020. This is mainly attributed to the rising demand of consumer awareness about packed food trends, product ingredients, and the surge in the consumption of healthy food has resulted in a surge in the demand for the food & beverage sector in the variable data printing market, thus bolstering segment growth.
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"North America accounted for the largest market share."
The market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to a strong presence of players who are constantly investing in improving technologies in the region. The U.S. is a key contributor as it hosts the majority of the leading companies operating in the global variable data printing market. A steady focus on direct marketing campaigns and investments in customer engagement analytics across healthcare, retail, and electronics & electrical industries, further proliferates regional growth.
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In-depth analysis of the Variable Data Printing Market |
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Market forecast and trend data and emerging trends |
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Global, regional and country level historical data and forecasts |
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Market segment analysis and forecast |
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Competitive landscape analysis, Market share analysis |
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This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s variable data printing market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 12 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
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Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.
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Variable data printing also referred to as variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as images, graphics, and texts can be transformed from one printed piece to other. It is a method or technique which uses software to change the output of digital printing with unique information from a spreadsheet or database.
The variable data printing market is expected to witness impressive growth of 15.5% CAGR in the coming years.
HP Inc. (US), Canon, Inc. (Japan), 3M (US), Xerox Corporation (US), RR Donnelley & Sons Company (US), Mondi PLC (UK), Avery Dennison Corporation (US), Quad/Graphics, Inc. (US), Cen-veo, Inc. (US), and Ws Packaging Group, Inc. (US) are among the key players in the variable data printing market.
The variable data printing market size is expected to reach USD 50.6 billion in the foreseeable future.
The food & beverages segment accounted for a significant share in the market in 2020.
North America is expected to grow at a significant CAGR in the variable data printing market in the coming years.
The growing applications from the food & beverages and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost the market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts the industry growth during the forecast timeline.
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