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    Variable Data Printing Market Report

    Variable Data Printing Market Report
    Report code - SR1408 Delivery - 2 Weeks
    Variable Data Printing Market Growth, Trends, Dynamics & Market Insights: 2021-2026
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    Market Insights

    The Variable Data Printing Market was valued at USD 21.6 billion in 2020 and is projected to reach USD 50.6 billion by 2026, registering a CAGR of 15.5% during the forecast period.

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    What is variable data printing?

    Variable data printing also referred to as variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as images, graphics, and texts can be transformed from one printed piece to other. It is a method or technique which uses software to change the output of digital printing with unique information from a spreadsheet or database.

    COVID-19 Impact

    The COVID-19 outbreak negatively affected the growth of the variable data printing market. The pandemic significantly affected consumer durables, home & personal care, and retail, thus affecting the product demand in these sectors. Also, supply chain disruption and restriction on interstate transportation further hinder the growth of the market.

    Key Players

    Key players operating in the variable data printing market are-

    • HP Inc. (US)
    • Canon, Inc. (Japan)
    • 3M (US)
    • Xerox Corporation (US)
    • RR Donnelley & Sons Company (US)
    • Mondi PLC (UK)
    • Avery Dennison Corporation (US)
    • Quad/Graphics, Inc. (US)
    • Cenveo, Inc. (US)
    • Ws Packaging Group, Inc. (US).

    Market Dynamics

    The growing applications from the food & beverages and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost the market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts the industry growth during the forecast timeline.

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    Segment Analysis

    End-Use Trends

    The variable data printing market has been classified into food & beverages, consumer durables, pharmaceuticals, home & personal care, retail, and others. Under these, the food & beverages segment accounted for a significant market share in 2020. This is mainly attributed to the rising demand of consumer awareness about packed food trends, product ingredients, and the surge in the consumption of healthy food has resulted in a surge in the demand for the food & beverage sector in the variable data printing market, thus bolstering the segment growth.

    Regional Analysis

    The market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to a strong presence of players who are constantly investing in improving technologies in the region. The U.S. is a key contributor as it hosts the majority of the leading companies operating in the global variable data printing market. A steady focus on direct marketing campaigns and investments in customer engagement analytics across healthcare, retail, and electronics & electrical industries, further proliferates regional growth.

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    Target Audience

    Here is the list of the group of customers that the variable data printing market hopes to have the greatest opportunity to convert-

    • Distributors
    • Suppliers
    • Manufacturers
    • Logistics organizations
    • Government bodies

    Report Features

    This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

    What deliverables will you get in this report?

    Key questions this report answers

    Relevant contents in the report

    How big is the sales opportunity?

    In-depth analysis of the Variable Data Printing Market

    How lucrative is the future?

    Market forecast and trend data and emerging trends

    Which regions offer the best sales opportunities?

    Global, regional and country level historical data and forecasts

    Which are the most attractive market segments?

    Market segment analysis and forecast

    Which are the top players and their market positioning?

    Competitive landscape analysis, Market share analysis

    How complex is the business environment?

    Porter’s five forces analysis, PEST analysis, Life cycle analysis

    What are the factors affecting the market?

    Drivers & challenges

    Will I get the information on my specific requirement?

    10% free customization

    Research Methodology

    This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

    Customization Options

    With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

    Company Profiling

    • Detailed profiling of additional market players (up to three players)
    • SWOT analysis of key players (up to three players)

    Competitive Benchmarking

    Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

    Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    The variable data printing market is expected to witness an impressive growth of 15.5% CAGR in the coming years.

    HP Inc. (US), Canon, Inc. (Japan), 3M (US), Xerox Corporation (US), RR Donnelley & Sons Com-pany (US), Mondi PLC (UK), Avery Dennison Corporation (US), Quad/Graphics, Inc. (US), Cen-veo, Inc. (US), and Ws Packaging Group, Inc. (US) are among the key players in the variable data printing market.

    The variable data printing market size is expected to reach USD 50.6 billion in the foreseeable future.

    The food & beverages segment accounted for a significant share in the market in 2020.

    North America is expected to grow at a significant CAGR in the variable data printing market in the coming years.

    The growing applications from the food & beverages and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost the market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts the industry growth during the forecast timeline.