Variable Data Printing Market Report

Variable Data Printing Market Report

Variable Data Printing Market Report
Report code - SR1408 Delivery - 2 Weeks
Variable Data Printing Market Growth, Trends, Dynamics & Market Insights: 2021-2026
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Market Insights

"The global variable data printing market was valued at USD 21.6 billion in 2020 and is projected to reach USD 50.6 billion by 2026, registering a CAGR of 15.5% during the forecast period."

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Variable data printing also referred to as variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as images, graphics, and texts can be transformed from one printed piece to another. It is a method or technique which uses software to change the output of digital printing with unique information from a spreadsheet or database.

The growing applications from the food & beverage and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and the strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts industry growth during the forecast timeline.The COVID-19 outbreak negatively affected the growth of the variable data printing market. The pandemic significantly affected consumer durables, home & personal care, and retail, thus affecting product demand in these sectors. Also, supply chain disruption and restrictions on interstate transportation further hinder the growth of the market.

Segment Analysis

End-Use Trends

"The food & beverage segment accounted for the largest market share."

The variable data printing market has been classified into food & beverages, consumer durables, pharmaceuticals, home & personal care, retail, and others. Under these, the food & beverage segment accounted for a significant market share in 2020. This is mainly attributed to the rising demand of consumer awareness about packed food trends, product ingredients, and the surge in the consumption of healthy food has resulted in a surge in the demand for the food & beverage sector in the variable data printing market, thus bolstering segment growth.

Regional Insights

"North America accounted for the largest market share."

The market in North America accounted for a significant market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth is mainly ascribed to a strong presence of players who are constantly investing in improving technologies in the region. The U.S. is a key contributor as it hosts the majority of the leading companies operating in the global variable data printing market. A steady focus on direct marketing campaigns and investments in customer engagement analytics across healthcare, retail, and electronics & electrical industries, further proliferates regional growth.

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Key Players

Key players operating in the variable data printing market are:

  • HP Inc. (US)
  • Canon, Inc. (Japan)
  • 3M (US)
  • Xerox Corporation (US)
  • RR Donnelley & Sons Company (US)
  • Mondi PLC (UK)
  • Avery Dennison Corporation (US)
  • Quad/Graphics, Inc. (US)
  • Cenveo, Inc. (US)
  • Ws Packaging Group, Inc. (US).

Note: The above list does not necessarily include all the top players in the market.

Are you the leading player in this market? We would love to include your name. Write to us at sales@stratviewresearch.com

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into market dynamics and will enable strategic decision-making for existing market players as well as those willing to enter the market. The following are the key features of the report:

What deliverables will you get in this report?

Key questions this report answers

Relevant contents in the report

How big is the sales opportunity?

In-depth analysis of the Variable Data Printing Market

How lucrative is the future?

Market forecast and trend data and emerging trends

Which regions offer the best sales opportunities?

Global, regional and country level historical data and forecasts

Which are the most attractive market segments?

Market segment analysis and forecast

Which are the top players and their market positioning?

Competitive landscape analysis, Market share analysis

How complex is the business environment?

Porter’s five forces analysis, PEST analysis, Life cycle analysis

What are the factors affecting the market?

Drivers & challenges

Will I get the information on my specific requirement?

10% free customization

Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s variable data printing market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 12 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

  • Detailed profiling of additional market players (up to three players)
  • SWOT analysis of key players (up to three players)

Competitive Benchmarking

Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.

Frequently Asked Questions (FAQs)

Variable data printing also referred to as variable imaging (VI) or variable information printing (VIP), is a form of digital printing as well as on-demand printing in which components such as images, graphics, and texts can be transformed from one printed piece to other. It is a method or technique which uses software to change the output of digital printing with unique information from a spreadsheet or database.

The variable data printing market is expected to witness impressive growth of 15.5% CAGR in the coming years.

HP Inc. (US), Canon, Inc. (Japan), 3M (US), Xerox Corporation (US), RR Donnelley & Sons Company (US), Mondi PLC (UK), Avery Dennison Corporation (US), Quad/Graphics, Inc. (US), Cen-veo, Inc. (US), and Ws Packaging Group, Inc. (US) are among the key players in the variable data printing market.

The variable data printing market size is expected to reach USD 50.6 billion in the foreseeable future.

The food & beverages segment accounted for a significant share in the market in 2020.

North America is expected to grow at a significant CAGR in the variable data printing market in the coming years.

The growing applications from the food & beverages and pharmaceutical sectors, increasing demand to improve the aesthetic appeal of the product with innovative printing, and strong prevalence of enhanced manufacturing activities around the world, are some of the key factors which are expected to boost the market growth. Also, the emergence of new and improved techniques coupled with the expansion of digital expertise, and growing applications from developed and developing economies further boosts the industry growth during the forecast timeline.

Distributors, suppliers, manufacturers, logistics organizations, and government bodies.