Airlaid Products Market Report

Market Insights

Rising demand for female hygiene, as well as the wipes-based application, is one of the key factors driving the product demand. This is growing mainly due to the biodegradable raw materials used for the production of air-laid nonwovens. Moreover, the air-laid products make use of the sustainable and low cost of nonwovens process, which bolsters the industry growth. In addition, airlaid nonwovens offer maximum absorbency which is available in the thinnest form, offering opportunities to the market growth in the following years.

COVID-19 Impact

The COVID-19 outbreak moderately impacted the growth of the airlaid products market. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. The pandemic resulted in a rise in the sales of personal hygiene products due to increasing fear of catching the virus and to prevent and minimize the spread of the virus, thereby contributing to the market growth.

What is an airlaid product?

Air-laid product, a sort of textile material, is produced from fluff pulp. These products are categorized as nonwoven fabrics. They're porous, bulky, and soft. Also, they exhibit superior water ab-sorption properties. Air-laid materials are further used for clean and hygienic purposes.

Key Players

Key players operating in the airlaid products market are-

• Glatfelter (US)
• Georgia-Pacific
• EAM Corporation(Domtar)
• McAirlaid’S Vliesstoffe GmbH (Germany)
• Duni AB (Sweden)
• Main S.P.A. (Italy)
• C-Airlaid (Russia)
• M&J Airlaid Products (Sweden)
• Kinsei Seishi (Japan)
• Qiaohong New Materials (China).

Segments' Analysis

Application Trends

Based on application, the market has been classified into personal hygiene, food packaging, home care, and others. The personal hygiene segment accounted for a substantial market share in 2020. This is mainly attributed to the growing demand for highly absorbent materials for personal hygiene products such as sanitary napkins and diapers. Also, airlaid products offer adequate absorbency, flexibility, and comfort for products produced in hygiene & personal care including female care, which proliferates the segment growth.

Regional Analysis

The market in the Asia Pacific accounted for the largest share in 2020 and is projected to continue its dominance during the review period. This is mainly ascribed to surging demand for flushable and sustainable wipes. In addition, in the case of India, China, and Indonesia, the demand is likely to rise rapidly, mainly due to the high population rate and low penetration of feminine hygiene manufacturers, further bolsters regional growth.

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Target Audience

Here is the list of the group of customers that the market hopes to have the greatest opportunity to convert-

• Distributors
• Suppliers
• Manufacturers
• Logistics organizations
• Government bodies

Report Features

This report provides market intelligence most comprehensively. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What deliverables will you get in this report?

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to three players)
• SWOT analysis of key players (up to three players)

Competitive Benchmarking

Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

Custom Research: Stratview Research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry to sales@stratviewresearch.com.