The market is segmented by Technology (Augmented Reality (AR) Headsets {Head Mounted Displays, Smart Glasses}, Virtual Reality (VR) Headset {Tethered, Untethered}), Application (Entertainment, Healthcare, Aerospace and Defense, Automotive, Retail), and Region (North America, Europe, Asia-Pacific, and the Rest of the World).
The market is segmented by Technology (Augmented Reality (AR) Headsets {Head Mounted Displays, Smart Glasses}, Virtual Reality (VR) Headset {Tethered, Untethered}), Application ...
The Mixed Reality Headsets market is projected to grow from USD 3.1 billion in 2020 to USD 19.5 billion by 2026 at a CAGR of around 36.5% during the forecast period.
Mixed reality headsets include augmented reality headsets and video game headsets. A virtual re-ality headset is thought as a head-mounted device that gives computer game for the wearer. An augmented reality headset may be a head-worn apparatus that permits viewers to determine images superimposed onto the 000 environment.
Key Players
Key players operating in the Mixed Reality Headsets market are-
Apple Inc. (US)
Atheer, Inc. (US)
Dell (US)
GlassUP S.r.l (Italy)
Google LLC (US)
The Hewlett-Packard Company (US)
HTC Corporation (Taiwan)
Lenovo (Hong Kong)
LG Electronics Inc. (South Korea)
Magic Leap, Inc. (US)
Microsoft Corporation (US)
Market Dynamics
The growth of the mixed reality headsets market is primarily driven by the widespread use of mixed reality headsets in applications including entertainment, healthcare, automotive and retail. Increasing adoption of advanced technologies in the gaming industry coupled with growing digitalization is likely to drive the growth of the global mixed reality headsets market at a significant rate during the review period. In addition to this, rising demand for advanced and low-cost mixed reality headsets devices is likely to create lucrative opportunities for the players operating in the global market in the coming years.
By application, the mixed reality headsets market has been bifurcated into entertainment, healthcare, aerospace, and defense, automotive, and retail. Under these, the entertainment segment accounted for the largest market share in 2020 and is projected to register significant growth during the review period. The segment growth can be attributed to increased spending on high-tech games particularly by the millenial.
Regional Analysis
By region, the market in Asia-Pacific accounted for the largest market share in 2020 and is projected to grow at a significant CAGR during the assessment period. The regional growth can be attributed to the significant growth of the entertainment industry in developing countries such as India and China coupled with growing digitalization and increasing per capita disposable income of the consumers. The market growth in the North American region is expected to be driven by the high adoption rate of advanced technologies coupled with the presence of key market players such as Apple Inc. (US) and Atheer, Inc. (US).
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COVID-19 Impact
The covid-19 outbreak posed significant challenges across verticals worldwide. It impacted the growth of the mixed reality headsets market negatively as the imposition of complete lockdown and restrictions on trade affected the supply of the product for a short period of time.
Critical Questions Answered in the Report
What are the key trends in the market?
How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
What is the impact of COVID-19 on the market?
What are the key strategies adopted by the major vendors to lead in the market?
What is the market share of the top vendors?
Target Audience
Here is the list of the group of customers that the market hopes to have the greatest opportunity to convert-
Distributors
Suppliers
Manufacturers
Logistics organizations
Government bodies
Report Customization
This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.
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Key questions this report answers
Relevant contents in the report
How big is the sales opportunity?
In-depth analysis of the Mixed Reality Headsets Market
How lucrative is the future?
Market forecast and trend data and emerging trends
Which regions offer the best sales opportunities?
Global, regional and country level historical data and forecasts
Which are the most attractive market segments?
Market segment analysis and forecast
Which are the top players and their market positioning?
Porter’s five forces analysis, PEST analysis, Life cycle analysis
What are the factors affecting the market?
Drivers & challenges
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10% free customization
Research Methodology
This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.
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Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances
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Apple Inc. (US), Atheer, Inc. (US), Dell (US), GlassUP S.r.l (Italy), Google LLC (US), The Hewlett-Packard Company (US), HTC Corporation (Taiwan), Lenovo (Hong Kong), LG Electron-ics Inc. (South Korea), Magic Leap, Inc. (US) and Microsoft Corporation (US) are among the key players in the mixed reality headsets market.
The growth of the mixed reality headsets market is primarily driven by the widespread use of mixed reality headsets in applications including entertainment, healthcare, automotive and retail. Increasing adoption of advanced technologies in the gaming industry coupled with growing digitalization is likely to drive the growth of the global mixed reality headsets market at a significant rate during the review period. In addition to this, rising demand for advanced and low-cost mixed reality headsets devices is likely to create lucrative opportunities for the players operating in the global market in the coming years.