Personal Hygiene Products Market Report

Market Insights

The Personal Hygiene Products Market is estimated to grow from USD 507.2 billion in 2020 to USD 617.8 billion by 2026 at a healthy CAGR of 3.4% during the forecast period.

Figure: Personal Hygiene Products Market Size, 2020-2026 (USD Billion)

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What is personal hygiene?

Personal hygiene refers to the regular practice of maintaining cleanliness and grooming the body. It includes protecting and cleaning the body parts by sanitizing, washing, or covering to prevent the body from illnesses and infections. Maintaining a high level of personal hygiene helps in improving confidence and self-esteem.

Key Players

Key players operating in the personal hygiene products market are-

• Unilever (UK)
• Johnson and Johnson (US)
• Carrefour (France)
• Reckitt Benckiser Group (UK)
• Auchan (France)
• Publix (US)
• Costco (US)
• Proctor and Gamble Company (US)
• Kroger (US)
• Colgate-Palmolive Company (US).

Market Dynamics

Growing awareness regarding the benefits of maintaining cleanliness and personal hygiene is one of the major factors augmenting the market growth. Moreover, both private and government organizations, especially in the developing countries are focusing on various campaigns spreading the significance of maintaining personal hygiene, further propelling the product demand. In addition, robust marketing and promotion activities by product manufacturers further boost the industry's growth.

Segment's Analysis

Distribution Channel Trends

Based on distribution channels, the personal hygiene products market is classified into hospital pharmacies, supermarkets and hypermarkets, online stores and pharmacies, convenience stores and retail pharmacies, and others. The online stores and pharmacies segment held a significant market share in 2020 and is estimated to register a healthy CAGR during the forecast timeline. This is mainly attributed to the rise in preference for online purchasing of personal hygiene products over conventional methods, the surge in awareness of e-commerce pharmacy, and the increase in the number of internet users further bolsters the segment growth. 

Regional Trends

By region, the Asia Pacific market accounted for a significant share in 2020 and is expected to grow at a substantial CAGR in the following years. This is mainly ascribed to increasing population, constantly expanding healthcare infrastructure, economic growth, and increasing initiatives by private & public organizations for creating awareness about hand hygiene, further proliferating the regional market growth.

COVID-19 Impact on Personal Hygiene Products Market

The COVID-19 outbreak has positively influenced the personal hygiene products industry. The pandemic has turned the lives of people worldwide, with the number of cases increasing rapidly. The pandemic resulted in a rise in the sales of personal hygiene products due to increasing fear of catching the virus and to prevent and minimize the spread of the virus, thereby contributing to the market growth.

Critical Questions Answered in the Report

• What are the key trends in the personal hygiene products market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on personal hygiene products?
• What are the key strategies adopted by the major vendors to lead in the personal hygiene products market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the personal hygiene products market hopes to have the greatest opportunity to convert-

• Personal hygiene products vendors
• Personal hygiene products retailers
• Medical companies
• Healthcare companies

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