Air Humidifier Market Growth Analysis | 2023-2028

Market Insights

The air humidifier market is likely to witness an impressive CAGR of 5% during the forecast period of 2023-2028.

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What is an air humidifier?

An air humidifier is a type of air conditioning appliance that adds moisture to the air in a room or throughout a building. Residential humidifiers typically humidify a single room, whereas furnace or whole-house humidifiers are connected to a home's HVAC system to provide humidity throughout the entire house. Air humidifiers help to keep an electric environment safe by effectively reducing static electricity, which is a major issue for compact discs, computer storage devices, and other electronic equipment.

Market Dynamics

Rising respiratory and other health issues caused by constant exposure to dry air, particularly during the winter months, are driving the use of air humidifiers. Furthermore, the market is driven by a shift in consumer preference toward advanced healthcare devices as a result of rising pollution levels. Temperature fluctuations, combined with changing lifestyles, will drive the demand for residential humidifiers.

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Segment Analysis

By Product Type

Based on the product type, the market is segmented as portable and whole house. The portable air humidifier accounts for the largest market share in 2022, owing to its ease of use, installation, and mobility. These humidifiers are ideal for small rooms and use less energy, which has a positive impact on market statistics. On the other hand, the demand for ultrasonic humidifiers is expected to grow at an 8% annual rate over the forecast period. Ultrasonic humidifiers use high-frequency vibrations to send moisture into the air and do not require a filter, which reduces operational costs. Cost-effectiveness, compact size, and energy efficiency are key features that will drive the segment growth. Smart, innovative portable humidifiers with advanced features are being introduced by market players.

By Sales Channel Type

Based on the sales channel type, the market is segmented as online and offline. In 2020, the online sales channel's revenue surpassed USD 1 billion. The segment is expected to maintain its lead during the forecast period as well. Rising internet penetration and smartphone use are expected to boost the market growth. Furthermore, e-commerce platforms offer a variety of product options at discounted prices. The drastic increase in e-commerce during the COVID-19 lockdown has increased online retail sales. Online sales increased from 16% in 2019 to 19% in 2020, according to the United Nations Conference on Trade and Development (UNCTAD).

Regional Insights

In terms of regions, North America led the market in 2022 and is expected to maintain its irrefutable lead over the forecast period as well. The increasing use of humidifiers in hospitals, manufacturing industries, and homecare facilities will drive market growth in the United States and Canada. The increasing construction of residential and commercial buildings has resulted in a rise in pollution levels. Government organizations such as the United States Environmental Protection Agency (EPA), the Consumer Product Safety Commission (CPSC), the American Society of Heating, Refrigerating, and Air Conditioning Engineers (ASHRAE), and WHO are promoting the use of air humidifiers to raise consumer awareness about the ill effects of dry air, thereby accelerating market revenue.

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Critical Questions Answered in the Report

• What are the key trends in the global market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the global market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

Market Segmentation

This report studies the market covering a period of 12 years of trend and forecast. The report provides detailed insights into the market dynamics to enable informed business decision-making and growth strategy formulation based on the opportunities present in the market.

The air humidifier market is segmented into the following categories.

By Product Type

• Portable
• Whole House

By Sales Channel Type

• Online
• Offline

By Application Type

• Residential
• Commercial/Industrial

By Region

• North America (Country Analysis: the USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Key Players

Some of the major players in the market are-

• Procter & Gamble
• Condair
• Dyson
• Carel Industries
• Winix
• Pure
• Honeywell International, Inc.
• Armstrong International
• Vornado Air
• Stadler Form
• Neptronic
• Philips
• Boneco AG
• Carrier
• DriSteem

Research Methodology

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders and validation and triangulation with Stratview Research’s internal database and statistical tools.

More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles have been leveraged to gather the data.

We conducted more than 10 detailed primary interviews with the market players across the value chain in all four regions and with industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

Report Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Market Segmentation

• Current market segmentation of any one of the product types by application type.

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

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