Air Humidifier Market Growth Analysis | 2023-2028

Market Insights

"The global air humidifier market is likely to witness an impressive CAGR of 5% during the forecast period of 2023-2028."

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An air humidifier is a type of air conditioning appliance that adds moisture to the air in a room or throughout a building. Residential humidifiers typically humidify a single room, whereas furnace or whole-house humidifiers are connected to a home's HVAC system to provide humidity throughout the entire house. Air humidifiers help to keep an electric environment safe by effectively reducing static electricity, which is a major issue for compact discs, computer storage devices, and other electronic equipment.

Market Dynamics

Market Drivers

Rising respiratory and other health issues caused by constant exposure to dry air, particularly during the winter months, are driving the use of air humidifiers. Furthermore, the market is driven by a shift in consumer preference toward advanced healthcare devices as a result of rising pollution levels. Temperature fluctuations, combined with changing lifestyles, will drive the demand for residential humidifiers.

Segment Analysis

Product Trends

"The portable segment accounted for the largest market share."

The market is segmented as portable and whole house. The portable air humidifier accounts for the largest market share in 2022, owing to its ease of use, installation, and mobility. These humidifiers are ideal for small rooms and use less energy, which has a positive impact on market statistics. On the other hand, the demand for ultrasonic humidifiers is expected to grow at an 8% annual rate over the forecast period. Ultrasonic humidifiers use high-frequency vibrations to send moisture into the air and do not require a filter, which reduces operational costs. Cost-effectiveness, compact size, and energy efficiency are key features that will drive the segment growth. Smart, innovative portable humidifiers with advanced features are being introduced by market players.

Sales Channel Trends

"The online segment accounted for the largest market share."

The market is segmented as online and offline. In 2020, the online sales channel's revenue surpassed USD 1 billion. The segment is expected to maintain its lead during the forecast period as well. Rising internet penetration and smartphone use are expected to boost the market growth. Furthermore, e-commerce platforms offer a variety of product options at discounted prices. The drastic increase in e-commerce during the COVID-19 lockdown has increased online retail sales. Online sales increased from 16% in 2019 to 19% in 2020, according to the United Nations Conference on Trade and Development (UNCTAD).

Regional Insights

"North America accounted for the largest market share."

North America led the market in 2022 and is expected to maintain its irrefutable lead over the forecast period as well. The increasing use of humidifiers in hospitals, manufacturing industries, and homecare facilities will drive market growth in the United States and Canada. The increasing construction of residential and commercial buildings has resulted in a rise in pollution levels. Government organizations such as the United States Environmental Protection Agency (EPA), the Consumer Product Safety Commission (CPSC), the American Society of Heating, Refrigerating, and Air Conditioning Engineers (ASHRAE), and WHO are promoting the use of air humidifiers to raise consumer awareness about the ill effects of dry air, thereby accelerating market revenue.

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Critical Questions Answered in the Report

• What are the key trends in the global market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the global market?
• What are the key strategies adopted by the major vendors to lead in the market?
• What is the market share of the top vendors?

Key Players

The following are the key players in the air humidifier market (arranged alphabetically).

• Armstrong International
• Boneco AG
• Carel Industries
• Carrier
• Condair
• DriSteem
• Dyson
• Honeywell International, Inc.
• Neptronic
• Philips
• Procter & Gamble
• Pure
• Stadler Form
• Vornado Air
• Winix

Note: The above list does not necessarily include all the top players in the market.

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Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market.

What Deliverables Will You Get in this Report?

The market is segmented into the following categories.

By Product Type

• Portable
  • Ultrasonic, Cool Mist, and Warm Mist
• Whole House
  • Bypass, Fan-Powered, and Steam Technologies

By Sales Channel Type

• Online
• Offline

By Application Type

• Residential
• Commercial/Industrial

By Region

• North America (Country Analysis: the USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, the UK, Russia, Spain, and the Rest of Europe)
• Asia-Pacific (Country Analysis: China, Japan, India, South Korea, and the Rest of Asia-Pacific)
• Rest of the World (Sub-Region Analysis: Latin America, the Middle East, and Others)

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Research Methodology

This strategic assessment report, from Stratview Research, provides a comprehensive analysis that reflects today’s air humidifier market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with Stratview Research’s internal database and statistical tools. More than 1000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. We conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Customization Options

With this detailed report, Stratview Research offers one of the following free customization options to our respectable clients:

Company Profiling

• Detailed profiling of additional market players (up to 3 players)
• SWOT analysis of key players (up to 3 players)

Competitive Benchmarking

• Benchmarking of key players on the following parameters: Product portfolio, geographical reach, regional presence, and strategic alliances.

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