Eyelash Extensions Market Report

Market Insights

The Global Eyelash Extensions Market is projected to grow from USD xx million in 2020 to USD xx million by 2026 at a CAGR of over 7.4% during the forecast period.

Figure: Global Eyelash Extensions Market Size, 2020-2026 (USD Million)

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What are Eyelash extensions?

Eyelash extensions are used to enhance the eye-lashes and make them look more appealing. It is a cosmetic make up application that is used to enhance the length, fullness, curl, and thickness of natural eyelashes. The extensions are made from different materials such as silk, human or horsehair, mink, or synthetic hair. These lash extensions are attached to the base of each natural eyelash with surgical glue.

Key Players

Key players operating in the global eyelash extensions market are-

• Blink Lash Store (The U.S),
• Tsingtao Lashest Limited (China),
• Bio Takara (Japan),
• Qingdao LashBeauty Cosmetic Co. Ltd. (China),
• Acelashes (China),
• GIANNI LASHES (China),
• Lemer Lashes (China),
• Royal Korindah (Indonesia),
• Emma Lashes (Iceland),
• Qingdao Elour Beauty (China), and
• Qingdao imi lashes Co. (China).

Market Dynamics

Strong growth in the fashion industry as well as increasing preference for eyelash extensions among the working women population are some of the key factors driving the product demand.

• Also, the growing demand for unique and customized looks when it comes to eye makeup will further augment the market growth.
• Moreover, the availability of numerous products to assist in the easy and quick application of eyelashes, further bolster the industry expansion.

Segments' Analysis

Product Trends

Based on product, the global eyelash extensions market has been categorized into strips, cluster/accent, individual, and others.

• Among these, the strips segment accounted for the highest market share in 2020 and is likely to register a steady CAGR during the review period.
• As the strip variants are the quickest and easiest to wear, these lashes are gaining popularity among people who wear false eyelashes regularly.
• Also, these products cover the entire lash line in a single application, making it user-friendly, thereby results in segment growth.

Regional Trends

By region, the North America market witnessed the highest market share in 2020 and is projected to grow at a robust CAGR during the review period.

• This can be attributed to increasing purchasing power, rising fast fashion in the region, large presence of market players, and growing working women population.
• In addition, the region is witnessing a rising preference towards the eyelash extensions to improve the aesthetic appeal of eyes, thus augments the region market growth

COVID-19 Impact on Global Eyelash Extensions Market

The COVID-19 pandemic has significantly affected the eyelash extensions industry. This is mainly due to soaring coronavirus cases and stringent lockdown measures and limited movement of people to curb the spread of the virus. Also, the work-from-home policy has resulted in women staying in homes, which leads to little to no application of makeup. Thus, there is a declining demand for eyelash extensions, thus affecting the industry growth.

Critical Questions Answered in the Report

• What are the key trends in the global eyelash extensions market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the global eyelash extensions market?
• What are the key strategies adopted by the major vendors to lead in the global eyelash extensions market?
• What is the market share of the top vendors?

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Target Audience

The following is a list of the customers that the eyelash extensions market aims to convert the most:

• Eyelash extensions companies
• Cosmetic companies
• Artificial hair companies
• Fashion organizations
• Entertainment sector

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