Shampoo Consumption Market Report

Market Insights

The Global Shampoo Consumption Market is expected to grow from USD 29.5 billion in 2020 to USD 36.8 billion by 2026 at a CAGR of over 3.8% during the forecast period.

Figure: Global Shampoo Consumption Market Size, 2020-2026 (USD Billion)

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What is a Shampoo?

Shampoo is defined as a basic hair care product that accounts for the largest share of hair cosmetics products. It is in the form of a viscous liquid used for cleaning hair. It is an integral part of our routine. The different types of shampoo available in the market include wet, dry, and solid. Wet shampoo has been widely used by consumers across geographies.

Key Players

Key players operating in the global Shampoo Consumption Market are-

• The Procter & Gamble Company (The U.S),
• Art Naturals (The U.S),
• Bioveda Action Research Company (India),
• Patanjali Ayurved (India),
• L'Oréal S.A. (France),
• Wella Profesionals (Switzerland),
• Lush (UK),
• Basin (The U.S),
• Unilever plc (UK), and
• Herbal Essences (India).

Market Dynamics

The growth of the global shampoo consumption market is primarily driven by the growing prevalence of various hair disorders such as dandruff, oily hair, hair fall, and dry hair among others.

• Growing urbanization and changing lifestyles coupled with rising per capita disposable income of the consumers is likely to drive the market growth substantially.
• The increasing popularity of herbal-based shampoo is likely to create lucrative opportunities for the players operating in the global market.
• However, increasing regulations related to use of chemical-based cosmetic products is likely to affect the market growth.     

Segment Analysis

Product Trends

Based on product, the shampoo consumption market has been segmented into therapeutics and cosmetics.

• The cosmetics segment accented for a higher market share in 2020.
• The segment growth can be attributed to the increasing usage of shampoo among all age group populations.
• The therapeutics segment is projected to register healthy CAGR on account of rising hair problems such as dandruff, oily hair, and hair fall among others.

Regional Trends

Geographically, the market in Asia-Pacific accounted for the largest market share in 2020 and is expected to continue its dominance over the forecast period owing to expanding populace and growing urbanization in the developing countries particularly China and India.

The market in North America and Europe is expected to be driven by rising demand for high-quality shampoo and rising incidences of hair-related disorders.

COVID-19 Impact on Global Shampoo Consumption Market

Covid-19 outbreak impacted the growth of the shampoo consumption market negatively for a short period of time. The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus. This led to travel restrictions and supply chain disruptions, which in turn affected the manufacturing and availability of the product in the market. However, with the reopening of economies, the online sale of shampoo increased and thus, supported the market growth.

Critical Questions Answered in the Report

• What are the key trends in the global Shampoo Consumption market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on the global Shampoo Consumption market?
• What are the key strategies adopted by the major vendors to lead in the global Shampoo Consumption market?
• What is the market share of the top vendors?

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Target Audience

• Shampoo consumption manufacturers
• Shampoo consumption suppliers
• Shampoo consumption distributors
• Organizations
• Government bodies

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