Teeth Whitening Products Market Report

Market Insights

The Global Teeth Whitening Products Market is projected to grow from USD 6.36 billion in 2020 to USD 8.69 billion by 2026 at a CAGR of over 5.3% during the forecast period.

Figure: Global Teeth Whitening Products Market Size, 2020-2026 (USD Billion)

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What are Teeth whitening products?

Teeth whitening is a procedure of bleaching teeth to make them whiter, thus make it more presentable. Teeth whitening product are non-invasive and simple treatments which effectively changes the color of the tooth enamel. Presently, it has become hassle-free for anyone looking to whiten their teeth with numerous whitening products available in the market.

Key Players

Key players operating in the global teeth whitening products market are-

• Brodie & Stone (UK),
• Church & Dwight Co. Inc. (The U.S),
• Colgate-Palmolive Company (The U.S),
• Dr. Fresh LLC (The U.S),
• GlaxoSmithKline PLC (UK),
• GLO Science (The U.S),
• Henkel AG & Co. KGaA (Germany),
• Johnson & Johnson (The U.S),
• Unilever (UK), and Proctor & Gamble (The U.S).

Market Dynamics

Growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and easy availability of teeth whitening OTC products are some of the factors augmenting the market growth.

• Furthermore, rising concerns with dental aesthetics are gaining more popularity in urban societies, which have caused a surging demand for dental aesthetic treatments.
• Also, young people are influenced relatively more than middle or older adults by social media, thus due to strong dental aesthetic appearance, there is an upsurge in the demand for teeth whitening products.

Segment Analysis

Product Trends

By product, the teeth whitening products market has been categorized into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and others.

• Under these, the whitening toothpaste segment held the highest market share in 2020 and is projected to grow at a healthy CAGR during the review period.
• This is mainly attributed to due to its quick result and affordable price.
• Moreover, the whitening toothpaste contains coarse abrasives which function by abrading the stains on the tooth surface, giving a whitening effect.

Regional Trends

By region, the North American market garnered the largest market share in 2020 and is projected to grow at a steady CAGR during the assessment period.

This is mainly ascribed to the growing inclination toward cosmetic dentistry in the region. Growing healthcare expenditure and increasing awareness of dental aesthetics among millennials and adults further boosts regional growth.

COVID-19 Impact on Global Teeth Whitening Products Market

The outbreak of COVID-19 virus has positively influenced the teeth whitening products industry.  Stringent lockdown measures and restricted movement of people has led to rising focus on personal hygiene and home-based dental aesthetics.

The ongoing pandemic has turned a spotlight on the dental surgeons, along with other healthcare staff, as they are at the greatest risk of contracting and transmitting COVID-19. The dental clinics around the globe have been shut down. The pandemic has changed the way the global population has been dental care.

As social distancing continues around the world, people are unable to visit their local dentist for cosmetic or routine dental procedures, and hence, the demand for home-based teeth whitening solutions to stained teeth is expected to grow significantly.

Critical Questions Answered in the Report

• What are the key trends in the global teeth whitening products market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
• What is the impact of COVID-19 on the global teeth whitening products market?
• What are the key strategies adopted by the major vendors to lead in the global teeth whitening products market?
• What is the market share of the top vendors?

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Target Audience

• Teeth whitening products companies
• Toothpaste companies
• Dental clinics
• Cosmetic dentistry organizations
• R&D organizations

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