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    Teeth Whitening Products Market Report

    Teeth Whitening Products Market Report
    Report code - SRHL285 Delivery - 2 Weeks
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    Global Teeth Whitening Products Market, Dynamics, and Market Analysis
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    Impact of COVID-19 on Teeth Whitening Products Market

    Covid-19 has impacted the market dynamics, competition, and global...

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    Impact of COVID-19 on Teeth Whitening Products Market

    Covid-19 has impacted the market dynamics, competition, and global supply chain. The revenues have gone down in 2020 and may resume an uptrend gradually from 2021. Companies optimizing their operation and strategy will sustain and beat the competition.

    Note: The summary below might not have included insights on covid impact since we have large number of reports.

    Market Insights

    The Global Teeth Whitening Products Market is projected to grow from USD 6.36 billion in 2020 to USD 8.69 billion by 2026 at a CAGR of over 5.3% during the forecast period.

    Figure: Global Teeth Whitening Products Market Size, 2020-2026 (USD Billion)

    Teeth-Whitening-Products-Market-Forecast

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    What are Teeth whitening products?

    Teeth whitening is a procedure of bleaching teeth to make them whiter, thus make it more presentable. Teeth whitening product are non-invasive and simple treatments which effectively changes the color of the tooth enamel. Presently, it has become hassle-free for anyone looking to whiten their teeth with numerous whitening products available in the market.

    Key Players

    Key players operating in the global teeth whitening products market are-

    • Brodie & Stone (UK),
    • Church & Dwight Co. Inc. (The U.S),
    • Colgate-Palmolive Company (The U.S),
    • Dr. Fresh LLC (The U.S),
    • GlaxoSmithKline PLC (UK),
    • GLO Science (The U.S),
    • Henkel AG & Co. KGaA (Germany),
    • Johnson & Johnson (The U.S),
    • Unilever (UK), and Proctor & Gamble (The U.S).

    Market Dynamics

    Growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and easy availability of teeth whitening OTC products are some of the factors augmenting the market growth.

    • Furthermore, rising concerns with dental aesthetics are gaining more popularity in urban societies, which have caused a surging demand for dental aesthetic treatments.
    • Also, young people are influenced relatively more than middle or older adults by social media, thus due to strong dental aesthetic appearance, there is an upsurge in the demand for teeth whitening products.

    Segment Analysis

    Product Trends

    By product, the teeth whitening products market has been categorized into whitening toothpaste, whitening gels and strips, white light teeth whitening device, and others.

    • Under these, the whitening toothpaste segment held the highest market share in 2020 and is projected to grow at a healthy CAGR during the review period.
    • This is mainly attributed to due to its quick result and affordable price.
    • Moreover, the whitening toothpaste contains coarse abrasives which function by abrading the stains on the tooth surface, giving a whitening effect.

    Regional Trends

    By region, the North American market garnered the largest market share in 2020 and is projected to grow at a steady CAGR during the assessment period.

    This is mainly ascribed to the growing inclination toward cosmetic dentistry in the region. Growing healthcare expenditure and increasing awareness of dental aesthetics among millennials and adults further boosts regional growth.

    COVID-19 Impact on Global Teeth Whitening Products Market

    The outbreak of COVID-19 virus has positively influenced the teeth whitening products industry.  Stringent lockdown measures and restricted movement of people has led to rising focus on personal hygiene and home-based dental aesthetics.

    The ongoing pandemic has turned a spotlight on the dental surgeons, along with other healthcare staff, as they are at the greatest risk of contracting and transmitting COVID-19. The dental clinics around the globe have been shut down. The pandemic has changed the way the global population has been dental care.

    As social distancing continues around the world, people are unable to visit their local dentist for cosmetic or routine dental procedures, and hence, the demand for home-based teeth whitening solutions to stained teeth is expected to grow significantly.

    Critical Questions Answered in the Report

    • What are the key trends in the global teeth whitening products market?
    • How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in next five years?
    • What is the impact of COVID-19 on the global teeth whitening products market?
    • What are the key strategies adopted by the major vendors to lead in the global teeth whitening products market?
    • What is the market share of the top vendors?

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    Target Audience

    • Teeth whitening products companies
    • Toothpaste companies
    • Dental clinics
    • Cosmetic dentistry organizations
    • R&D organizations

    Custom Research: Stratview research offers custom research services across sectors. In case of any custom research requirement related to market assessment, competitive benchmarking, sourcing and procurement, target screening, and others, please send your inquiry at sales@stratviewresearch.com.

    Frequently Asked Questions (FAQs)

    The teeth whitening products market size is expected to reach USD 8.69 billion in the foreseeable future.

    Brodie & Stone (UK), Church & Dwight Co. Inc. (The U.S), Colgate-Palmolive Company (The U.S), Dr. Fresh LLC (The U.S), GlaxoSmithKline PLC (UK), GLO Science (The U.S), Henkel AG & Co. KGaA (Germany), Johnson & Johnson (The U.S), Unilever (UK), and Proctor & Gamble (The U.S) are among the key players in the teeth whitening products market.

    The teeth whitening products market is expected to witness an impressive growth of 5.3% CAGR in the foreseeable future.

    North America garnered the largest share in teeth whitening market in 2020.

    The whitening toothpaste segment held the highest share in the teeth whitening market in 2020.

    Growing awareness regarding oral hygiene, the rising stigma associated with discoloration of teeth, and easy availability of teeth whitening OTC products are the factors driving the growth of teeth whitening market.

    Teeth whitening products companies, Toothpaste companies, Dental clinics, Cosmetic dentistry organizations, R&D organizations are the target audience in the teeth whitening market.

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