Lingerie Wash Market Report

Market Insights

The Global Lingerie Wash Market is expected to grow from USD xx million in 2020 to USD xx million by 2026 at a CAGR of over 5% during the forecast period.

Figure: Global Lingerie Wash Market Size, 2020-2026 (USD Million)

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What is Lingerie Wash?

Lingerie such as bra or underpants is worn directly next to the skin all day, it absorbs perspiration, surface dirt, oil, and fragrances. The elastic fibers are what give lingerie its ability to ‘snap back’. The reason why a pair of knickers or bra isn’t completely useless after a few hours of wear. The washing away of oils keeps the elastic fibers from degrading and gives the garment a chance to ‘relax’ or get back to its original shape. Lingerie laundry detergent is a special lotion that is made according to the unique efficacy of bras and underwear.

Key Players

Key players operating in the global lingerie wash market are-

• Kobayashi (Japan),
• Fuyanjie (China),
• GIFFARINE (Bangkok),
• Whealthfields (China),
• DAISO (Japan),
• Forever New (India),
• Nice Group (India), and
• Blue Moon (China).

Market Dynamics

The growth of the lingerie wash market is primarily dependent on the demand for lingerie worldwide.

• Growing awareness about the proper fit of bras and underwear, the rising millennial population, and increasing purchasing power among women are some of the key factors boosting the demand for lingerie, thus augmenting the product demand.
• Also, the rising availability of a wide range of products in multiple designs, fabrics, colors, and for various purposes such as party wear, sportswear, regular wear, etc., thus propelling the lingering wash market growth.

Segment Analysis

Application Trends

By application, the global lingerie wash market has been classified into the home, for travel, and others.

• The home segment garnered the largest market share in 2020 and is projected to register a healthy CAGR in the following years.
• At homes, laundry is carried out more frequently when compared to travel, which results in continuous frequent washing of innerwear, thus boosting the segment growth.

Regional Trends

Geographically, the European market held the largest share in 2020 and is estimated to grow at a considerable CAGR during the forecast time.

• This is mainly due to the presence of major lingerie players as well as the growing demand for luxurious and delicate lingerie, which requires lingerie wash to prevent the degradation of the fabric.
• Also, increasing purchasing power and a growing working population boost lingerie, which, in turn, spurs regional market growth.

COVID-19 Impact on Global Lingerie Wash Market

The coronavirus pandemic created a shift from office work lifestyle to work from home, which negatively influenced the bra industry. Women across the globe are enjoying the freedom to go bra-less as they are now working from home and have their privacy, thus affecting the new sales of bras. This, directly affects the demand for lingerie wash as the bras used less will be washed less.

Critical Questions Answered in the Report

• What are the key trends in the global lingerie wash market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on global lingerie wash market?
• What are the key strategies adopted by the major vendors to lead in the global lingerie wash market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Lingerie wash market hopes to have the greatest opportunity to convert-

• Lingerie wash companies
• Lingerie wash vendors
• Lingerie companies
• Laundry companies
• Fabric companies

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