Garment Steamer Market Report

Market Insights

The Global Garment Steamer Market is estimated to grow from USD 2.6 billion in 2020 to USD 3.6 billion by 2026 at a healthy CAGR of 5.6% during the forecast period.

Figure: Global Garment Steamer Market Size, 2020-2026 (USD Billion)

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What are Garment steamers?

Garment steamers, also known as fabric steamers are a device that is used to quickly remove wrinkles from garments and fabrics with the help of high-temperature steam. These steamers are available in different sizes, features, and price ranges to suit different applications. Garment steams are equipped with an improved design which makes steaming clothes an easier chore than mundane ironing. They are easy to use as well as light in weight. It is designed to handle different types of garments such as sheets, clothes, and towels.

Key Players

Key players operating in the global garment steamer market are-

• Koninklijke Philips N.V. (Netherlands),
• Jiffy Steamer (The US),
• Rowenta (Germany),
• Conair (The US),
• Panasonic Marketing Middle East & Africa FZE (The UAE),
• Midea Group Co., Ltd. (China),
• Shanghai Flyco Electrical Appliance Co., Ltd. (China),
• AB Electrolux (Sweden),
• Haier Group Corporation (China), and
• Pursteam (The US).

Market Dynamics

The rising trend of eco-friendly appliances that consume less energy than traditional appliances is likely to create lucrative opportunities for the market players.

• The substantial rise in the middle-class population that can afford garment steamers, rapidly changing lifestyle, improved standard of living, and increased standard of living are some of the factors propelling product consumption.
• In addition, the increasing number of working women populations another key driver as these women can save time using these steamers to steam the clothes.
• However, intensified competition from the domestic unorganized garment steamers with the surge in the number of unorganized retailers has had a substantial impact on pricing discrepancy thus, is likely to hamper the product demand.

Segment Analysis

Product Trends

By product, the garment steamer market has been categorized into clothes, curtains, carpets, and others.

• The clothes segment dominated the market with over half of the global market share in 2020.
• As clothes are frequently washed as it is used on a daily usage when compared to curtains and carpets, thus demand more usage of garment steamers.
• These steamers further offer dust and oil removal capability, thus drives the segment growth.

Regional Trends

By region, the European market exhibited the highest market share in 2020. The region is led by the UK followed by Germany and France. The regional market growth can be attributed to the growing demand for advanced home appliances as well rapidly increasing working women population. For instance, the household appliance industry was valued at almost USD 4 billion in Germany.

COVID-19 Impact on Global Garment Steamer Market

The COVID-19 outbreak across the world has made people shift to their homes and work remotely. And with strict lockdown measures and social distancing norms, the families are using their kitchen and home appliances more than often for cleaning, cooking, as well as steaming for clothes. Thus, the product demand has surged significantly since the start of the pandemic.

Critical Questions Answered in the Report

• What are the key trends in the global garment steamer market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on global garment steamer market?
• What are the key strategies adopted by the major vendors to lead in the global garment steamer market?
• What is the market share of the top vendors?

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Target Audience

Here is the list of the group of customers that the Garment Steamer Market hopes to have the greatest opportunity to convert-

• Garment steamer companies
• Fabric steamer retailers
• Iron companies
• Home appliances organizations
• Consumer electronic companies

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