Back Posture Corrector Market Report

Market Insights

The Global Back Posture Corrector Market is estimated to grow from USD xx million in 2020 to USD xx million by 2026 at a healthy CAGR of 5.6% during the forecast period.

Figure: Global Back Posture Corrector Market Size, 2020-2026 (USD Million)

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What is Back-posture corrector?

Posture corrector, also known as posture aid, back brace, or posture supporter is a device that is designed to limit the movement of the spine in case of fracture or during preventive measures against progressive conditions. Posture correctors are a type of garment designed to support the back, neck, and shoulders. Posture correctors are available in a broad variety of designs and sizes to fit as per age, weight, gender, weight, and height as well as lifestyle. Most of these devices are made from breathable and lightweight material and do not irritate the skin.

Key Players

Key players operating in the global back posture corrector market are

• Babaka (The U.S.),
• BackJoy (The U.S.),
• BodyRite (The U.S.),
• eDila (The U.S.),
• Hexaforms (The U.S.),
• I&YBUY (The U.S.),
• MARAKYM (The U.S.),
• Swedish Posture (Sweden),
• UPRIGHT (The U.S.), and
• ViboCare (The U.S.).

Market Dynamics

Increasing back pain concerns is one of the major reasons for the growth of the back posture market growth.

• The growing trend of perfecting the posture naturally is one of the key factors driving the market growth.
• The rising millennial population and concerns about their children’s health have led to product demand.
• Also, the growing aging population further drives the need for back posture corrector, thus bolsters the product demand.
• Rising awareness regarding health benefits to offer attractive opportunities to the market players.
• However, limited product awareness is likely to hamper the product demand.

Segment Analysis

End Use Trends

By end-use, the back posture corrector market has been classified into men, women, and kids.

• The men segment held the largest market share in 2020 and is likely to grow at a moderate CAGR during the review period.
• Men form a large part of the working population.
• Most of the working population have a desk job that puts people at risk of chronic pain, disorders, and musculoskeletal injuries that affect the long-term health and productivity of the employee, thus driving the need for back posture corrector. This, in turn, boosts the segment growth.

Regional Trends

Based on region, Asia Pacific held the largest market share in 2020 and is likely to register the highest CAGR in the following years.

• This is mainly ascribed owing to the growing working population and increasing geriatric population.
• China and India are the two most densely populated countries with a significant percentage of working and aging population, thus offers a lucrative consumer base to the key players.
• Moreover, rising concern for back pain problems and body fitness further augments regional growth.

COVID-19 Impact on Global Back Posture Corrector Market

The coronavirus pandemic has affected the lives of many people with the imposition of stringent social distancing norms, which made most of the work shift from office to home. Due to work from home policies, people are sitting for long hours in one place while working which is resulting in stiffness and discomfort of the back. In addition, it causes muscle tension and poor posture, thus these factors are positively influencing the product demand.

Critical Questions Answered in the Report

• What are the key trends in the global back posture corrector market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on global back posture corrector market?
• What are the key strategies adopted by the major vendors to lead in the global back posture corrector market?
• What is the market share of the top vendors?

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Target Audience

The following is a list of the customers that the Back Posture Corrector market aims to convert the most:

• Back posture corrector companies
• Back posture corrector vendors
• Medical companies
• Old age homes
• Hospitals

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