Social Casino Market Report

Market Insights

The Global Social Casino Market is expected to grow from USD 5.6 billion in 2020 to USD 8.2 billion by 2026 at a CAGR of over 6.7% during the forecast period.

Figure: Global Social Casino Market Size, 2020-2026 (USD Billion)

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What is Social Casino?

A Social casino is defined as an online application or website where one can play popular gambling like casino games such as poker, slots, and blackjack for free. These social casinos are run by independent companies. It can be played by downloading the gaming application on a mobile phone or computer. Social casino games do not require money for payment to play. It acts as a gateway to online gambling for some people. Social casino games are mainly played on mobile phones or tablets.

Market Players

Key players operating in the global Social Casino Market are-

• Zynga Inc. (The U.S.),
• International Game Technology PLC, IGT (UK),
• Scientific Games Corporation (The U.S.),
• Caesars Entertainment (The U.S.)
• Creatiosoft Solutions Pvt Ltd (India),
• KamaGames (Ireland),
• Ruby Seven Studios (India),
• Playtika (Ireland),
• PLAYSTUDIOS INC (The U.S.),
• Dab Gaming Ltd (UK), and
• Tapslots (The U.S.).

Market Dynamics

An increasing number of people playing social casino games for entertainment and relaxation is propelling the market growth substantially.

• The growth of the global social casino market is primarily driven by the rapidly expanding gaming industry coupled with easy internet access and growing digitalization.
• Social casino gaming has evolved at a robust rate in the recent past and is projected to grow significantly in the coming years.
• Growing emphasis on launching new games by the key game developing companies with a rapidly expanding gaming industry is the prominent trend noticed in the market.

Market Segmentation

Product Type Trends

Based on type, the market has been segmented into slots, poker/cards, bingo, and others.

• Slots are the most popular social casino games and thus, are contributing significantly to the growth of the social casino market.
• These games are easy to play and at the same time exciting. It has various entertaining games and bonuses to attract more players. 

Regional Trends

Geographically, the social casino market has been segmented into North America, Europe, Asia-Pacific, South America, and the Middle East & Africa.

• The demand for social casino games is high in developed countries due to the presence of key market players in countries such as the US, UK, and Italy.
• Additionally, the high demand for technologically advanced products in the developed countries is the prime factor propelling the market growth in North America and Europe.
• The market in Asia-Pacific is expected to register the fastest growth during the forecast period.
• This market growth can be attributed to an upsurge in the gaming industry and increasing usage of smartphones coupled with easy internet access and growing digitalization in developing countries.

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COVID-19 Impact on Global Social Casino Market

The spread of coronavirus led to the enforcement of lockdown to curb the spread of the virus due to which people were stuck at homes and various businesses were temporarily shut. This resulted in a spike in the number of people playing games online on mobile phones or desktops. The social casino industry also experiences a spike in revenue amid the covid-19 outbreak. Additionally, the increasing popularity of a social casino is likely to drive the market growth substantially.

Critical Questions Answered in the Report

• What are the key trends in the global social casino market?
• How the market (and its various sub-segments) has grown in the last five years and what would be the growth rate in the next five years?
• What is the impact of COVID-19 on the global social casino market?
• What are the key strategies adopted by the major vendors to lead in the global social casino market?
• What is the market share of the top vendors?

Target Audience

The following is a list of the customers that the Social Casino market aims to convert the most:

• Social casino manufacturers
• Social casino suppliers
• Social casino distributors
• Organizations
• Government bodies

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